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Digital in store for dummies

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un sunto volutamente scarno ed essenziale su come digitalizzare il punto vendita. App, iBeacon e WIFI le nuove interfacce per la customer relation, retention e data collection. Preludio per attività 1 to 1 di couponing, fidelity e marketing digitale.

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Digital in store for dummies

  1. 1. Conoscenza del cliente Costruzione di una relazione diretta col cliente Vendita assistita sul PDV Dati sui device che transitano Ottimizzazione delle performance scaffale TECNOLOGIE E VANTAGGI 4MOREINFO : paolo.maioli@indeed.it @paolo_mm Interazione e integrazione digitale sul PDV
  2. 2. COSA SERVE? + + app wi fi iBeacons Interazione e integrazione digitale sul PDV 4MOREINFO : paolo.maioli@indeed.it @paolo_mm
  3. 3. L’APP Conoscenza del cliente – TRAMITE INSTALLAZIONE APP Costruzione di una relazione diretta col cliente – NOTIFICHE PUSH Vendita assistita sul PDV – CONSULTAZIONE E GUIDA (anche realtà aumentata) Dati sui device – LA SOLA APP NON BASTA (salvo geoloc. attiva da parte del cliente) Ottimizzazione delle performance scaffale – (come sopra) Buon risultato Medio risultato Scarso risultato Interazione e integrazione digitale sul PDV 4MOREINFO : paolo.maioli@indeed.it @paolo_mm
  4. 4. Il WiFi Conoscenza del cliente – CAPTIVE PORTAL Costruzione di una relazione diretta col cliente – SOLO AL LOGIN Vendita assistita sul PDV – WEB MOBILE VERSION Dati sui device che transitano – TRAMITE DATI WI-FI Ottimizzazione delle performance scaffale Buon risultato Medio risultato Scarso risultato o limiti Interazione e integrazione digitale sul PDV 4MOREINFO : paolo.maioli@indeed.it @paolo_mm
  5. 5. APP+iBEACON Conoscenza del cliente Costruzione di una relazione diretta col cliente Vendita assistita sul PDV –DIPENDE DA CONNETTIVITA’ Dati sui device che transitano Ottimizzazione delle performance scaffale +INGAGGIO E CHECK-IN CERTIFICATO (>LOYALTY next step?) Buon risultato Medio risultato Scarso risultato + Interazione e integrazione digitale sul PDV 4MOREINFO : paolo.maioli@indeed.it @paolo_mm
  6. 6. L’UNIONE Conoscenza del cliente Costruzione di una relazione diretta col cliente Vendita assistita sul PDV –DIPENDE DA CONNETTIVITA’ Dati sui device che transitano Ottimizzazione delle performance scaffale +INGAGGIO E CHECK-IN CERTIFICATO (LOYALTY INTEGRATION?) Buon risultato Medio risultato Scarso risultato + Interazione e integrazione digitale sul PDV 4MOREINFO : paolo.maioli@indeed.it @paolo_mm

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