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Contextual marketing - the right way to mobile marketing, or "marketing on the way"

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The new era of mobile marketing is here. The context is everything if you want to engage and have maximum result for your location based mobile campaign.

Published in: Marketing
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Contextual marketing - the right way to mobile marketing, or "marketing on the way"

  1. 1. TIME +PLACE+PROSPECT = CONTEXTUAL MARKETING  J Contextualmarketing-paolomaioli@paolo_mm
  2. 2. If content is king, then context is emperor Contextualmarketing-paolomaioli@paolo_mm
  3. 3. context makes the marketing message unique for each consumer • personal • efficient • successful Contextualmarketing-paolomaioli@paolo_mm
  4. 4. content marketing? “online marketing blogs + social media + SEO” to attract the interest of potential customers. to provide interesting, educational material to engage a prospect and encourage him or her to move onto the next phase of the sales process Contextualmarketing-paolomaioli@paolo_mm
  5. 5. Context! “consumer interests and behaviours changing over time and space” Contextualmarketing-paolomaioli@paolo_mm
  6. 6. Relevant information, for the right person, and the proper timing Contextualmarketing-paolomaioli@paolo_mm
  7. 7. CLEVER! Contextualmarketing-paolomaioli@paolo_mm
  8. 8. Personalised Contextualmarketing-paolomaioli@paolo_mm consumer-tailored experiences is the only way for brands to stay alive
  9. 9. Privacy? HOW MUCH WOULD YOU PAY FOR YOUR RIGHT BURGER AS YOU ENTER YOUR RESTAURANT AND YOU DO NOT HAVE TIME TO WAIT? Contextualmarketing-paolomaioli@paolo_mm
  10. 10. Marketing experiences that provide useful interactions rather than just "marketing“ will get a more positive user response Contextualmarketing-paolomaioli@paolo_mm
  11. 11. FROM the step forward for marketing strategies contextual awareness unique customer experiences Contextualmarketing-paolomaioli@paolo_mm

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