1.
TIME +PLACE+PROSPECT
=
CONTEXTUAL
MARKETING
 J
Contextualmarketing-paolomaioli@paolo_mm

2.
If content is king, then
context is emperor
Contextualmarketing-paolomaioli@paolo_mm

3.
context makes the marketing
message unique for each
consumer • personal
• efficient
• successful
Contextualmarketing-paolomaioli@paolo_mm

4.
content marketing?
“online marketing blogs + social media + SEO”
to attract the interest of potential customers.
to provide interesting, educational material
to engage a prospect and encourage him or her
to move onto the next phase of the sales process
Contextualmarketing-paolomaioli@paolo_mm

5.
Context!
“consumer interests and
behaviours changing over
time and space”
Contextualmarketing-paolomaioli@paolo_mm

6.
Relevant
information,
for the right
person,
and the proper
timing
Contextualmarketing-paolomaioli@paolo_mm

7.
CLEVER!
Contextualmarketing-paolomaioli@paolo_mm

8.
Personalised
Contextualmarketing-paolomaioli@paolo_mm
consumer-tailored
experiences
is the only way for brands
to stay alive

9.
Privacy?
HOW MUCH WOULD YOU PAY FOR
YOUR RIGHT BURGER AS YOU
ENTER YOUR RESTAURANT AND
YOU DO NOT HAVE TIME TO WAIT?
Contextualmarketing-paolomaioli@paolo_mm

10.
Marketing experiences that
provide useful interactions
rather than just "marketing“
will get a more
positive user response
Contextualmarketing-paolomaioli@paolo_mm

11.
FROM
the step forward for
marketing strategies
contextual awareness
unique customer experiences
Contextualmarketing-paolomaioli@paolo_mm