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Integrated Marketing Communications Strategy

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BA 101 Marketing (Risk Maagement)

Published in: Business
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Integrated Marketing Communications Strategy

  1. 1. Risk Management Integrated Marketing Communications Strategy
  2. 2. • To promote awareness on risk management to the public • To reduce calamity causalities • To engage the youth to actively participate in risk and disaster preparedness • To keep the public updated on better improved cautionary actions Goal and Objective
  3. 3. • Climate change • Intense flood Today’s Situation
  4. 4. TARGET MARKET: APPROX. COST: Advertising: TV Commercial
  5. 5. TARGET MARKET: APPROX. COST: Advertising: TV Guesting
  6. 6. TARGET MARKET: APPROX. COST: Advertising: Billboard
  7. 7. TARGET MARKET: APPROX. COST: Advertising: Social Media
  8. 8. TARGET MARKET: APPROX. COST: Sales Promotions: Partner Companies
  9. 9. TARGET MARKET: APPROX. COST: Personal Selling: Family Summer Camp
  10. 10. TARGET MARKET: APPROX. COST: Per school 350,000 – 500,000 Per location 750,000 – 1,500,000 Personal Selling: Awareness Fair
  11. 11. TARGET MARKET: APPROX. COST: Personal Selling: Seminars
  12. 12. TARGET MARKET: APPROX. COST: Public Relations: Concert/Variety Show
  13. 13. TARGET MARKET: APPROX. COST: Public Relations: Flash Mob
  14. 14. TARGET MARKET: APPROX. COST: Public Relations: Community Extension Services
  15. 15. TARGET MARKET: APPROX. COST: Direct Marketing: Mobile App

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