1. Raising Money for a Remarkable Organization
Presented By:
Paige Mullen
Megan Oberg
Connor O’Halleran
Adam Pettyes
Austin Schneider

2. A Compelling Story with
Denver Roots
~
Established in 1998
by Donn and Linda Eley
~
Dedicated to the memory of
their son, Brent
~
Brent passed away from a
rare, malignant and fast
moving form of cancer at 14
years old
~
Required travel and
extreme difficulty for the
family to attempt treatment

3. Visiting Experience
We met with the
Executive Director of Brent’s Place:
Sean Meyerhoffer
Incredibly positive experience
~
Great staff, great drive in an
exceptional building
~
Our secondary research was
confirmed and enhanced

4. Challenges
Brent's Place is needing
more space to keep up with
demand
~
The current facilities have
been at capacity since June
of 2010
~
Mr. Meyerhoffer expressed
the previous expansion felt
rushed and undercapitalized

5. Challenges
This goal to
expand is met
with funding
challenges.
Mr. Meyerhoffer said more corporate sponsors would be
a huge gain for Brent’s Place.
~
By expanding corporate sponsors, the hope is
individual donor base will grow and strengthen.

6. Positioning
Target Audience
Positioning Challenges
Executives in large
organizations with a
Denver presence.
Making Brent’s Place a valuable
investment.
Such as Executives From…
~
Maintaining invitee engagement in
the long run, looking passed this
single event.

7. Positioning
Core Idea
Key Features and Benefits
To host a Black Tie dinner event in
the Bronco’s Locker Room for six
hand selected organizations in the
Denver area.
Unique experience for
attendees
~
Community outreach and
integration for Brent’s Place
~
Exposure of Brent’s Place
impact
~
Positive association for
corporate partners
~
Revenue generating event
An event that creates
The purpose of the event is to
raise funds for future expansion
projects at Brent’s Place.
value.

8. Positioning
Positioning Statement
For executives in large organizations located in
Denver, this Black Tie event hosted by Brent’s
Place provides a unique experience with an
opportunity to raise money for expansion.

9. Positioning
Event Tagline
“Pushing Past the Barriers
to Tackle the Goal of Expansion”

10. Rushing to Raise!
Pushing Past the Barriers to Tackle the Goal of Expansion
What?
Where?
An exclusive Black Tie dinner
with 120 guests. Invitees include
past Brent’s Place families,
corporate executives and special
guests.
Sports Authority Field Locker
Room
Purpose
Experiential Fundraising Event
for Brent’s Place.
Special Guests
Keynote speakers and MC’s
include Zane Beadles as well as
past Brent’s Place families
selected to share their
experience.
Silent Auction Items
Autographed Bronco’s Memorabilia | Weekend Stay in Aspen | Dinner at
Elway’s

11. Zane Beadles for Brent’s Place

12. Our Vision
We want to give partners and families of Brent’s Place a chance to come together
for a once in a lifetime experience in support of a great cause. With support from
corporate sponsors and the Denver Broncos, we have the opportunity to raise
awareness and money for Brent’s Place while giving corporations and partners
positive and influential publicity.
Proceeds will go toward ongoing expansion
efforts of Brent’s Place.

13. The Implementation Process
Target:
CEO or Donation Coordinator
Target:
CEO’s Invitees to the Event
Step 1
Edible Arrangement and
Information Letter to each of the
six CEOs or Donation
Coordinators
Step 2
Follow up email
with Video to CEO
or Donation
Coordinator
Step 3
Personal invitation and
information about
Brent’s Place to each
invitee of the special
event
Time Elapsed from Step 1-3:
4 weeks

14. Edible Arrangement
Target:
CEO or Donation Coordinator
Edible Arrangement Citation: www.ediblearrangements.com/hailberry

15. Video Message

16. Invitation
Target:
CEO’s Invitees
to the Event
Invite Citation: www.zazzle.com/nameyourevent

17. Simplified Expenses
Expenses
*Highlighted items denote initial grant money ($5,092.63) used
Item
Expense
Total
Venue Rental
$1,500
Catering
$100 x 120 people
Edible Arrangements
$72 x 6 Arrangements
$432
Premium Invitations
$5.07 x 48 Invitations
$243.36
Auction Items
St. Regis
Elway’s Dinner for Two
Bronco’s Memorabilia
$833/night x 2 Nights
$250 Gift Card
$0
$1,667.27
$250
$0
Photographer
$1,000
$1,000
Incidentals
$1,000
$1,000
Total Expenses
Venue Rental: www.sportsauthorityfield.com/specialevents
Catering, inc. Labor: www.centerplatecatering.com
Edible Arrangements: Edible Arrangements, 2013
Invitations, upgraded linen, larger size, shipping/postage:
www.zazzle.com/nameyourevent
$1,500
$12,000
$18,092.63
Auction Items
St. Regis, inc. Taxes: www.starwoodhotels.com/stregis
Elway’s, inc. Tip: www.Elways.com/menu
Bronco’s Memorabilia:
Photographer, including rights: www.gigmasters.com/freequote

18. Simplified Revenue
Revenue
Item
Revenue
Total
Initial Budget
$10,000
$10,000
Table Revenue
13 Tables x $3,000/Table
$39,000
Auction Items (Proj.)
St. Regis
Elway’s
Memorabilia
$1,667.27 x 2
$250 x 2
Donated
Individual Donations (Proj.)
$600-$1000/couple x 52
Total Revenue
$3,334.54
$500
$1,000
$31,200-$52,000
$85,034.54 - $105,834.54
Auction Revenues: Best Projection
Individual Donations: Based on Historical Events, Roadless Ride
Total
Funds Raised
$66,941.91 - $87,741.91

19. Thank You!
Presented By:
Megan Oberg
Connor O’Halleran
Paige Mullen
Adam Pettyes
Austin Schneider

20. Works Cited
Brent's Place. (2013). 2013 roadless ride for brent's place. Retrieved from
https://www.runningguru.com/FundraisingOption1.asp?cID=904&Msg=
Centerplate, C. (2013). Catering menu 2013. Retrieved from
http://denverconvention.com/uploads/content/Centerplate_Catering_Menu_2013_4.pdf
Denver Broncos. (2013). Community. Retrieved from
http://www.denverbroncos.com/community/donation-requests.html
Denver Broncos. (2013). Community. Retrieved from
http://www.denverbroncos.com/community/donation-requests.html
Edible Arrangements. (2013). Hail Berry. Retrieved from
http://www.ediblearrangements.com/fruit-bouquet-detail.aspx ?
ArrangementID=190&t=1384225222044
Elway’s. (2013). Dinner Estimate, Gift Card. Retrieved from
http://www.elways.com/Downtown/Menu/NewDinner
GigMasters. (2013). Request Free Quote. Retrieved from
https://www.gigmasters.com/RequestQuote/

21. Works Cited
Sports Authority Field. (2013). Special events. Retrieved from
http://www.sportsauthorityfieldatmilehigh.com/docs/default-source/parkingdocuments/visitorslockerroom.pdf?sfvrsn=2
Starwood Hotels. (2013). StRegis, Aspen. Retrieved from:
http://www.starwoodhotels.com/stregis/rates/room.html?propertyId=244&rtnI
d=&arrivalDate=2014-10-17&departureDate=2014-1019&iataNumber=&rp=RC%3ADFRLM%2CRC%3ABARRLM%2CRC%3APRORLM%2C
RP%3ASPG&numberOfRooms=1&numberOfAdults=1&numberOfChildren=0
Zazzle. (2013). Custom Invitation. Retrieved from
http://www.zazzle.com/ nameyoureventblackwithsilverribbons_invitation161874105201837337