Francesca Tassistro - Mobile Revolution - Digita for Business

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I dispositivi mobili rappresentano uno dei fenomeni più rivoluzionari degli ultimi anni. Nati come estensione del telefono, si sono progressivamente evoluti diventando il primario strumento usato dalle persone per interagire non solo con l’informazione, ma addirittura con la realtà.

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Francesca Tassistro - Mobile Revolution - Digita for Business

  1. 1. © Copyright 2013 Avanade Inc. All Rights Reserved.MOBILE REVOLUTIONCosa cambia per le persone,cosa cambia per i designer.FrancescaTassistro | Creative Lead @ Avanade
  2. 2. QUANTIUSANOIL MOBILE?NIELSEN | FEBBRAIO 2013
  3. 3. 1.000.000APPLICAZIONI DISPONIBILI1.000.000.000SMARTPHONE POSSEDUTI150.000.000TABLET VENDUTIFORRESTER RESEARCH
  4. 4. © Copyright 2013 Avanade Inc. All Rights Reserved.DA DOVE SIAMO PARTITI?
  5. 5. © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973Martin Cooper
  6. 6. © Copyright 2013 Avanade Inc. All Rights Reserved.People want to talk to other people -not a house, or an office, or a car.Given a choice, people will demand thefreedom to communicate whereverthey are, unfettered by the infamouscopper wire. It is that freedom wesought to vividly demonstrate in 1973.1973talk to other peopleMartin Cooper
  7. 7. ChiamataDynaTAC8000XNokia7110J-SH04SonyEricssonT68iChiamataConnettivitàChiamataFotocameraChiamataMotorolaStarTAC19961984199920002002ChiamataConnettivitàFotocameraeMail
  8. 8. 2BlackBerry62102003PalmOneTreo6002003Nokian952007iPhoneiPad20102007ChiamataConnettivitàeMailChiamataConnettivitàFotocameraeMailChiamataConnettivitàFotocameraeMailMultimediaChiamataConnettivitàFotocameraeMailMultimediaTouchscreenChiamataConnettivitàFotocameraeMailMultimediaTouchscreen
  9. 9. © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebook
  10. 10. © Copyright 2013 Avanade Inc. All Rights Reserved.Among smartphone owners age 18-44,making phone calls accounts for only 16%of the total time spent with their devices,whereas the remaining 84% of time isspent texting and interacting with emailand social networks.2013Ricerca IDC per Facebookmaking phone calls accounts for only 16%
  11. 11. © Copyright 2013 Avanade Inc. All Rights Reserved.QUALCOSA E’ CAMBIATO...
  12. 12. © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER LE PERSONE
  13. 13. © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON I DEVICE DIGITALI#1
  14. 14. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGRAPHICUSER INTERFACE
  15. 15. © Copyright 2013 Avanade Inc.All Rights Reserved | PagUSER INTERFACENATURAL
  16. 16. © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE16EXPERIENCE DIVIDE
  17. 17. © Copyright 2013 Avanade Inc.All Rights Reserved | PagEXPERIENCE DIVIDE17EXPERIENCE DIVIDE
  18. 18. © Copyright 2013 Avanade Inc. All Rights Reserved.L’INTERAZIONECON IL CONTESTO#2
  19. 19. © Copyright 2013 Avanade Inc.All Rights Reserved | PagINTEGRARESECONDSCREENFIRSTSCREEN’
  20. 20. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’AUMENTATAREALTA’
  21. 21. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARRICCHIREREALTA’REALTA’AUMENTATA
  22. 22. © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  23. 23. © Copyright 2013 Avanade Inc.All Rights Reserved | PagMANIPOLARE
  24. 24. © Copyright 2013 Avanade Inc. All Rights Reserved.COSA CAMBIAPER I DESIGNER...
  25. 25. © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNARE PERUN’INTERAZIONENATURALE#1
  26. 26. © Copyright 2013 Avanade Inc.All Rights Reserved | PagARE NOTNATURALINTERFACESNATURALDONALD NORMAN
  27. 27. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNUOVE CONVENZIONISVILUPPARETURN OVERTOMUTE
  28. 28. © Copyright 2013 Avanade Inc.All Rights Reserved | PagL’APPRENDIMENTOFAVORIRE
  29. 29. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCULTURECOMPRENDEREDIVERSE
  30. 30. © Copyright 2013 Avanade Inc. All Rights Reserved.SFRUTTARELE CARATTERISTICHEDEL MOBILE#2
  31. 31. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEACCUWEATHER
  32. 32. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGEOLOCALIZZAZIONEGOOGLENOW
  33. 33. © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  34. 34. © Copyright 2013 Avanade Inc.All Rights Reserved | PagAUDIOAUDOINPUT
  35. 35. © Copyright 2013 Avanade Inc.All Rights Reserved | PagGIROSCOPIOACCELEROMETRO
  36. 36. © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERASCREENUNLOCK
  37. 37. © Copyright 2013 Avanade Inc.All Rights Reserved | PagFOTOCAMERAAIRGESTURE
  38. 38. © Copyright 2013 Avanade Inc.All Rights Reserved | PagSENSORE PROSSIMITA’DIRECTCALL
  39. 39. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEGEOLOCALIZZAZIONEREALTA’AUMENTATA
  40. 40. © Copyright 2013 Avanade Inc.All Rights Reserved | PagNEARESTTUBEORIENTAMENTO
  41. 41. © Copyright 2013 Avanade Inc. All Rights Reserved.DISEGNAREPER ECOSISTEMI#3
  42. 42. © Copyright 2013 Avanade Inc.All Rights Reserved | PagECOSISTEMITV
  43. 43. © Copyright 2013 Avanade Inc. All Rights Reserved.CONSIDERARECONTESTO FISICO#4E SOCIALE
  44. 44. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  45. 45. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  46. 46. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO FISICO
  47. 47. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  48. 48. © Copyright 2013 Avanade Inc.All Rights Reserved | PagCONTESTO SOCIALE
  49. 49. © Copyright 2013 Avanade Inc. All Rights Reserved.?
  50. 50. © Copyright 2013 Avanade Inc.All Rights Reserved | PagHUMANBEINGATTHECENTER
  51. 51. © Copyright 2013 Avanade Inc. All Rights Reserved.GRAZIE!

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