1. Make Great WordPress Videos
Steve Burge @stevejburge

2. Steve Burge

3. Steve Burge

4. LakeLanier.com
LakeAllatoona.com
AppalachianTrail.com

5. OSTraining.com

6. #1: Equipment

7. Logitech: $50

8. No need to spend $100s

9. Windsocks: $2

10. Camtasia for PCs: $300

11. Screenflow for Mac: $100

12. #2: Before Shooting

13. Prepare
1. Know your audience
2. Know your style
3. Know your product
All of these make it difficult to
outsource videos.

14. Quiet Environment

15. Write a Script

16. #3: Shooting

17. Screen Resolution
High-quality computers:
full screen, then shrink during editing.
Low-quality computers:
screen to 1280 or 1024.

18. Increase mouse by at least 200%

19. Natural voice

20. Keep going despite mistakes

21. #4: Editing

22. Editing
Voice: Remove “um”s and “ahs”.
Visuals: Remove key mistakes
Images: Insert where useful but
keep to a minimum, particularly
logos (add them as overlays).

23. Zooming
Do zoom in on key areas. People
will watch this on their phones.
Don’t zoom in and out much. It will
make viewers dizzy.

24. Export Size
Choose the largest screen size
you’ll use. For us it’s 905px.

25. Export Formats
h.264 is best as it’s HTML5-friendly.
.wmv, .flv and .mov are all proprietary
and increasingly old-fashioned.

26. #5: Hosting
1. Free hosting
2. Self-hosting
3. Professional hosting

27. Free Hosting

28. Self-hosting

29. Professional hosting

30. Don’t worry about warez

31. #6: How long will it take?
Preparation: Depends on product
knowledge.
Shooting: 5 mins for 1 min of footage.
Editing: Much longer! Depends on
mistakes, graphics, transitions etc.
Overall: A 5 mins video will take well
over an hour.

32. #6: How much will it cost?
From $150 to $15,000 or more
depending on your ambition.

33. #7: White screen
Equipment: Video camera, tripod and
more.
Room: Often a basement or garage.
Teleprompter: iPad or laptop below
camera.
Software: Final Cut Express, X or Pro.
Export from there to Screenflow.

34. White screen videos
vimeo.com/789519

35. #8: Further Learning
telestream.net/screen-flow/demos.htm

36. Over to you …