The organizing function is where management gathers and synchronizes the resources of the organization (people, capital, and physical) to complete the goals set out in the planning stage. Mohammed Abul and his family own the Long-lasting Boot (LLB) store. LLB is a specialty boot store located in the downtown area in a medium sized Scottsdale, Arizona and sells a broad line of boots to all members of the family including a novelty pet line. The store sells boots for work and recreation as well as a line of expensive cowboy boots for the tourist trade. The business is twenty-five years old. It has a reputation for being the best place to get boots in the community because of the selection, quality, and customer service. They will even work with custom designed boots for people with unusually sized feet or medical problems. The boots in some instances, work boots in particular, are considered expensive by middle class buyers but the construction quality is so long-lasting that it makes the higher prices seem worthwhile. Abul, who is 32 years old and just out of the military after 10 years of service, has returned to find the business at a crossroad. The store is successful but sales are very slow growing at the moment. The family is looking to boost sales by developing a competitive edge for the future. Up until now the business has been successful because of the company’s ability to anticipate changing boot styles.  In the past three years, sales have remained constant but growth has waned.  Despite sales, the use of loyalty reward cards and staying open later in the evening, revenue has not grown. Yet, total sales in the Central City metropolitan area including the suburbs have grown substantially.  Stores that sell in volumes like Wal-Mart and Payless have boot sales that pull in three times the sales of LLB. Abul and his family are planning for the next three years and want to find ways to increase sales.  They have come to you for advice.  As their consultant, you want to cover the following ideas in your response: Learning Activity 1 - Theme 1&2 One of the long-term goals set out by the LLB owners (from wee k4) is to increase sales in the cowboy boot line by 15%.  The short term goal to accomplish this is to create a sales campaign that targets the tourist trade.  This campaign includes: · Creation of an Internet website (this is part of a larger plan to instigate Internet sales in general) · Create a Boot blog · Exposure to local hotels and tourist eateries through pamphlets · Discount plans for hotel guests · Boot delivery service to hotels · Free shipping for purchases The current budget for the cowboy/tourist portion of the marketing project is $40,000. Mohammed Abul is the marketing director. He wants to hire an assistant to oversee the cowboy/tourist boot line.  The assistant will be in charge of the three current part-time sales associates, give purchasing direction to the purchasing department, run the boot blog, create new copy ...

1. The organizing function is where management gathers and
synchronizes the resources of the organization (people, capital,
and physical) to complete the goals set out in the planning
stage.
Mohammed Abul and his family own the Long-lasting Boot
(LLB) store. LLB is a specialty boot store located in the
downtown area in a medium sized Scottsdale, Arizona and sells
a broad line of boots to all members of the family including a
novelty pet line. The store sells boots for work and recreation as
well as a line of expensive cowboy boots for the tourist trade.
The business is twenty-five years old. It has a reputation for
being the best place to get boots in the community because of
the selection, quality, and customer service. They will even
work with custom designed boots for people with unusually
sized feet or medical problems. The boots in some instances,
work boots in particular, are considered expensive by middle
class buyers but the construction quality is so long-lasting that
it makes the higher prices seem worthwhile. Abul, who is 32
years old and just out of the military after 10 years of service,
has returned to find the business at a crossroad.
The store is successful but sales are very slow growing at the
moment. The family is looking to boost sales by developing a
competitive edge for the future. Up until now the business has
been successful because of the company’s ability to anticipate
changing boot styles. In the past three years, sales have
remained constant but growth has waned. Despite sales, the use
of loyalty reward cards and staying open later in the evening,
revenue has not grown. Yet, total sales in the Central City
metropolitan area including the suburbs have grown
substantially. Stores that sell in volumes like Wal-Mart and
Payless have boot sales that pull in three times the sales of
LLB.

2. Abul and his family are planning for the next three years and
want to find ways to increase sales. They have come to you for
advice. As their consultant, you want to cover the following
ideas in your response:
Learning Activity 1 - Theme 1&2
One of the long-term goals set out by the LLB owners (from
wee k4) is to increase sales in the cowboy boot line by 15%.
The short term goal to accomplish this is to create a sales
campaign that targets the tourist trade. This campaign includes:
· Creation of an Internet website (this is part of a larger plan to
instigate Internet sales in general)
· Create a Boot blog
· Exposure to local hotels and tourist eateries through pamphlets
· Discount plans for hotel guests
· Boot delivery service to hotels
· Free shipping for purchases
The current budget for the cowboy/tourist portion of the
marketing project is $40,000. Mohammed Abul is the marketing
director. He wants to hire an assistant to oversee the
cowboy/tourist boot line. The assistant will be in charge of the
three current part-time sales associates, give purchasing
direction to the purchasing department, run the boot blog, create
new copy for the Internet website on a monthly basis, and
execute all other duties related to the implementation of new
boot tourist campaign. Salaries for the assistant and the
associates are not included in this portion of the budget.
Additional useful facts include:
Currently the structure of LLB has been adhoc in nature. The
long-term decisions are made by the family, Joseph Abul
(father, and his sons, Mohammed Abul (marketing) and Ali
Abul (store manager). Fatima Abul (mother) oversees staff and
Adoul Abul (brother of Joseph) does the purchasing. Yara Abul
(daughter) handles the finances. There are two full-time sales
associates and 8 part-time associates not including the new
assistant and the cowboy boot associates. Store hours are M, T,

3. W, F, S 10:00 am to 6:00 pm Thurs 10:00 am to 8:30 pm
Complete the following based on the information provided
above:
· Create a plan that organizes the physical and monetary needs
to accomplish the goal of 15% sales plan. This plan would
entail defining the physical and monetary requirements that
must be used by the assistant to implement the goal.
· Create an organizational structure for the business and the
cowboy boot project.
· Explain why you chose the structure as opposed to others that
you did not choose and what the decision making flow and job
tasks are for each person.
· Illustrate the structure in an organizational chart
·
Learning Activity 2 - Theme 2
· Explain the type of culture that will enhance the
organizational alignment of people in LLB;
· Explain what organizational culture is and how it relates to the
structure of the organization;
· Explain why you chose the organizational culture as opposed
to others that you did not.
Running Head: PROJECT PROPOSAL
1
PROJECT PROPOSAL
2
Project Proposal: Integration of Technology in the Classroom
Larry Ratliff Jr
Strayer University
EDU 543
January 26, 2017
Dr. Katz
In the recent years, learning institutions have recognized the

4. need to adopt and integrate computer-based technologies in
their operations. The adoption of computer-based technologies
has brought a great impact on the students resulting in the
effective acquisition of knowledge (Ruiz, et al., 2006). This
paper examines a project proposal on computer-based
technologies in schools.
i) Summary of current teaching environment and potential
impact on students
The school currently lacks any form of computer-based
technology. The students, therefore, have not accessed digital
learning. The learning environment is characterized by a high
population of students who come from poor background. The
school is located in the city hence it can effectively embrace
both infrastructural and technological development. The rise in
the number of students, the school management has been
experiencing a shortage of resources. For example, the
classrooms, the teaching materials as well as the teachers
cannot efficiently cater for the needs of all learners in the
school.
ii) Readiness and rationale for integration of technology
The school is ready to embrace technology in the curriculum.
The students have shown interest in learning with the aid of
computer-based technologies. The students have in the recent
past recommended for the school management the need to adopt
computer-based technology with the aim of enhancing
knowledge acquisition. Another factor that makes the learning
institution ready for the integration of technology is its
proximity to the city. The school is located inside a city hence
it can easily access resources such as electricity that can be
used to power the computer-based technologies.
iii) Potential barriers to the integration of technology

5. Several barriers may hinder effective implementation of the
plan in the school. For example, the students lack basic skills in
handling computer-based technologies such as PC s and laptops.
Moreover, the learners come from a poor socioeconomic
background hence they may lack the morale of using computer-
based technology. Another barrier is the lack of skills among
the teachers that can hinder the adoption of computer-based
technology in the school.
iv) Technological tools
The technological tools that can be used include supportive
links from the internet, WI-FI connect hotspots and servers.
Moreover, other tools that will be needed include personal
computers, laptops as well as routers. These technological tools
will create a sustainable environment for the adoption and
integration of computer-based technology in the school.
v) Benefits that will be achieved
The benefits that will be achieved include enhanced computer
knowledge among the students. The learners will acquire
knowledge on how to use a computer for communication both
locally and globally (McDonald, 2002). The teachers will also
enhance their knowledge in computer-based technologies
through teaching the students. Another benefit that will be
achieved is improved general performance of the students.
Through the use of computer-based technologies, the students
will be able to undertake research on the internet hence
resulting in improved performance in the school. The students
will also acquire computer skills that can result in the
acquisition of employment in the job market. The school will
also be recognized as a center of excellence that advocates for
digital literacy.

6. vi) Specific issues that can affect students’ participation in
the program.
The negative issues that can affect the participation of the
students include; negative perception about computer-based
technologies. Some students may have a belief that computer-
based technologies are meant for students from higher socio-
economic backgrounds. This mentality can become a barrier to
the adoption of the computer-based program. Moreover, the
teachers may lack the skills that are required in teaching the
learners about computer-based technologies. The school may
also lack other resources that can support the computer-based
technologies. According to Roschelle et al., (2000), measures
that can be used to solve these problems include; creating
awareness among the students on the benefits of the computer-
based technologies. Moreover, the teachers should undergo
training to enhance their skills. The school should also acquire
other supportive resources such as electricity and computer labs
that can help in the program.
Summary
In summary, there is an increasing need to adopt and integrate
technology in learning institutions. Through the adoption of
computer-based technologies, the school can enhance the
knowledge and skills of the learners. Moreover, the teachers can
also enhance their skills through teaching the student's
computer knowledge. Therefore, teachers should be trained on
how to effectively teach computer-based knowledge among the
learners. The adoption and integration of computer-based
technologies can, therefore, create an enabling environment for
globalization.
References
McDonald, A. S. (2002). The impact of individual differences
on the equivalence of computer-based and paper-and-pencil

7. educational assessments. Computers & Education, 39(3), 299-31
Roschelle, J. M., Pea, R. D., Hoadley, C. M., Gordin, D. N., &
Means, B. M. (2000). Changing how and what children learn in
school with computer-based technologies. The future of
children, 76-101.
Ruiz, J. G., Mintzer, M. J., & Leipzig, R. M. (2006). The impact
of e-learning in medical education. Academic medicine, 81(3),
207-212.