Content Strategy (and highlights from Content Marketing World)
We just got back from Content Marketing World and people keep asking for a download. So we're going to show you highlights from some of the best of the presentations we found. Each relates to some aspect of strategy.
WHO is your content for?
Understanding your audience through basic use of personas.
WHAT do they want to read?
Finding the topics that matter to the people who matter to you.
HOW should you sound?
A quick look at the tone and the words that work.
WHERE does this content come from?
Leveraging client stories to unlock a ton of fresh content