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Content Jam 2016: Joel Harvey - Chemistry of the Landing Page

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You’ll learn how to make a landing page that converts. Learn the secrets to great landing page design and how to apply them.
You'll learn:
The mistakes that are killing your conversions (and how to fix them)
How to make more money without increasing your marketing spend
A step-by-step walkthrough of how a high-converting landing page is designed and how to apply them to your business.
Landing page secrets discovered through years of testing and optimization.

Published in: Marketing
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Content Jam 2016: Joel Harvey - Chemistry of the Landing Page

  1. 1. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Chemistry of the Landing Page Joel Harvey, Conversion Scientist™ Conversion Sciences LLC www.ConversionSciences.com
  2. 2. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Today You Will Learn • Why landing pages are so powerful. • How to build landing pages backward. • The components of a successful landing page. • How to evaluate your own landing pages.
  3. 3. @bmassey  Managing Partner of Conversion Sciences  Website Optimizer  Lab Wear Fashion Model The Conversion Scientist Blog Contact:
  4. 4. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Drawing for ten free digital copies of “Your Customer Creation Equation.” Write it on a Business Card and bring it up after.
  5. 5. @joeljharvey #contentjam © 2014-2016 Conversion Sciences This planner ensures all of the elements are present for high-converting landing pages. A Checklist for your Landing Pages http://conversci.com/LandingPageChecklist
  6. 6. @joeljharvey #contentjam © 2014-2016 Conversion Sciences What is a Landing Page A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.
  7. 7. @joeljharvey #contentjam © 2014-2016 Conversion Sciences No broken promises, please!
  8. 8. @joeljharvey #contentjam © 2014-2016 Conversion Sciences We know so much about our visitors.  Analytics  Paid Ad Platforms  Webmaster Tools  URL Tagging
  9. 9. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Components of a Landing Page
  10. 10. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Basic Landing Page Reaction +Of Offer Offer Fm Form Form Lp Landing Page Landing Page
  11. 11. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Simplest Landing Page
  12. 12. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Don’t Start with This
  13. 13. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Of Offer Offer Fm Form Form
  14. 14. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Perhaps a Better Offer Than “Submit”
  15. 15. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  16. 16. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Page Must Match the Ad The Relevant Offer found on a Landing Page depends on where the visitors are coming from. Of Ad Offer Offer Of Landing Page Offer Offer =
  17. 17. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov A B
  18. 18. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov A B
  19. 19. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Different Product Different Girl No mention of Wonderland Collection Colors Match It’s not just the words…
  20. 20. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Ask a Designer (But keep them away from the landing page)
  21. 21. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov
  22. 22. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov
  23. 23. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Add Something That Helps Your Business
  24. 24. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  25. 25. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  26. 26. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  27. 27. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Enter a “Friend’s” Credit Card Number
  28. 28. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  29. 29. @joeljharvey #contentjam © 2014-2016 Conversion Sciences ArAbandon
  30. 30. @joeljharvey #contentjam © 2014-2016 Conversion Sciences ArAbandon
  31. 31. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Ask the Copywriter How can we overcome objections that may cause visitors to abandon our landing page?
  32. 32. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  33. 33. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Build Some Trust If your company or brand is known to the visitors, make it prominent to build trust. TrTrust
  34. 34. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  35. 35. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  36. 36. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  37. 37. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  38. 38. @joeljharvey #contentjam © 2014-2016 Conversion Sciences “Thanks for the bucks Uncle Chucks” V. Putin 2015 “Thanks for the bucks Uncle Chucks.” -V. Putin, August 2015 “We’re all about those cheap greenbacks.” -X. Jinping, January 2016 “I use dollar purchases to balance my current accounts deficit and mitigate portfolio risk.” -W. Ferrell, June 2016
  39. 39. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Provide Proof PrProof
  40. 40. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  41. 41. @joeljharvey #contentjam © 2014-2016 Conversion Sciences 13,040,343,961,001 Sold!
  42. 42. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Show the Product! IImage
  43. 43. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  44. 44. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Avoid Stock Images SolarDirect.com http://www.sxc.hu/profile/guitargoa http://www.sxc.hu/profile/acerin Business Porn
  45. 45. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Avoid Stock Images SolarDirect.com http://www.sxc.hu/profile/guitargoa http://www.sxc.hu/profile/acerin Business Porn
  46. 46. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Wait! The Call to Action needs to POP
  47. 47. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  48. 48. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Get Your Discount Dollar Bills
  49. 49. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Get Your Discount Dollar Bills
  50. 50. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Get Your Discount Dollar Bills
  51. 51. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Now, let the designer move things around.
  52. 52. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Parallax Parallasys
  53. 53. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Reminds us of…
  54. 54. @joeljharvey #contentjam © 2014-2016 Conversion Sciences Get Your Discount Dollar Bills
  55. 55. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  56. 56. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Highly Reactive Combination +Of Offer Offer Fm Form Form Lp Landing Page Landing Page PrProof TrTrust IImage + + + Proof Trust Image
  57. 57. @joeljharvey #contentjam © 2014-2016 Conversion Sciences This planner ensures all of the elements are present for high-converting landing pages. A Checklist for your Landing Pages http://conversci.com/LandingPageChecklist
  58. 58. @bmassey
  59. 59. @joeljharvey #contentjam © 2014-2016 Conversion Sciences What’s Missing? +Of Offer Offer Fm Form Form Lp Landing Page Landing Page PrProof TrTrust IImage + + +
  60. 60. @joeljharvey #contentjam © 2014-2016 Conversion Sciences http://landing.udemy.com/body-language/
  61. 61. @joeljharvey #contentjam © 2014-2016 Conversion Sciences http://landing.udemy.com/body-language/
  62. 62. @joeljharvey #contentjam © 2014-2016 Conversion Sciences http://ww2.jive.com/voip-review/au.html
  63. 63. @joeljharvey #contentjam © 2014-2016 Conversion Sciences
  64. 64. @joeljharvey #contentjam © 2014-2016 Conversion Sciences The Complete Formula +Of Offer Offer Fm Form Form Lp Landing Page Landing Page PrProof TrTrust IImage + + +
  65. 65. @joeljharvey #contentjam © 2014-2016 Conversion Sciences This planner ensures all of the elements are present for high-converting landing pages. A Checklist for your Landing Pages http://conversci.com/LandingPageChecklist
  66. 66. @bmassey Hire us – ConversionSciences.com Contact:

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