Arnauld Blondet, VP, Marketing, Products & Innovations, presents at SDP Global Summit 2013

1. Sharing Orange's
experience of SDP in 20+
AMEA countriesArnauld BLONDET arnauld.blondet@orange.com
Catalin CIOCOIU – catalin.ciocoiu@orange.com
September 2013, SDP Global Summit

2. 2 Orange – SDP Global Summit 2013
contents or agenda
section 1 introduction - getting to know us
section 2 Expectation in AMEA service deployment
section 3 SDP & API Framework
section 4 summary

3. 3
getting to know us

4. 4
over 231 million customers worldwide…
(+ 2,3% in one year)
our Group provides services for residential customers in 32 countries* and for business
service customers in 220 countries and territories

5. 5
key financial indicators for 2012
turnover broken down
by region
turnover broken down
by activity
€3.4 billion
net profit
€0.78*
dividend per share
*(proposed to Annual General Meeting of
Shareholders on 28 may 2013)
17.7 %
businesses and services provided to operators
51.2 %
mobile
31.1 %
internet and fixed line
9.2 %
Spain
7.7 %
Poland
18.2 %
rest of the world
2.6 %
services provided
to operators
47.2 %
France
€43.5 billion
revenue
15.1 %
businesses
(comparable basis: excluding the impact of the new Part-Time for
Seniors agreement of -726 million euros after tax in 2012 and
excluding the impairment of goodwill and assets of -1.841 billion
euros in 2012 and -991 million euros in 2011)

6. 6
our business plan, co-developed by over 2,000 of our staff, aims to integrate
business performance and social progress
our people
our networks
our customers
our international development

7. 7
We continue to strengthen our international footprint, sharing our expertise in a
responsible way wherever we go.
boosting our international development
our actions
meeting the needs of 300 million customers by 2015
being a key player in emerging countries and
structuring our asset portfolio in Europe
developing our footprint responsibly and offering
services that match local needs

8. 8 Orange – SDP Global Summit 2013
AMEA Bussines Challenges
By Arnauld

9. interne Orange9
high proportion of
low end
smartphones
(low disposable incomes;
high illiteracy rates)
Digital challenges in AMEA
= SDP enablers

10. 10
From a (close) Telco
Operator
to a(n open) Digital Operator

11. interne Orange11
2013 : 10 countries
2014 : all the 20
countries
Connect 1, Launch 20

12. interne Orange12
From 30 services in 2013
to 300 services in 2014
CMS, advertising, game, billing app shop, music, geo
localization, API for developers and partners, worldwide
partnerships…

13. 13
Enrich the services offering & new features
on SDP
one for all
with worldwide, regional
partners,
start up and developers

14. 14
Orange Partner : going beyond in 2014
inspiring innovation with the ecosystem with a full API portfolio
 build relationships with the right Orange
contacts for developers and start-ups
 access Orange APIs, encouraging service
innovation and usage increase
 the route to Orange promotion channels,
pushing your content to our customers
 collaboration and knowledge sharing to
accelerate service creation
 coach start-ups and facilitate investment
with Iris Capital in Europe
join our community www.orangepartner.com

15. 15 Orange – SDP Global Summit 2013
Expectation in AMEA
services deployment

16. 16 Orange – SDP Global Summit 2013
Fast & Multi-Country Specificities
Integration delay
Integration of several
System
Provide several
Capabilities
Cheap
Expectation
&
Challenges
Business expectations and challenges in 3rd parties
services deployment

17. 17 Orange – SDP Global Summit 2013
Today, modern services require to access different
systems and platforms
 different Service capabilities
required are provided by different
systems
 the integration of each one
required specific skills, time and
money
Servic
e
SMSc MMSc LBS MSC IT/IS …

18. 18 Orange – SDP Global Summit 2013
introducing new services required new efforts
 the new service introduction take
few benefit from first one.
 moreover, for the service provided
by 3rd parties policy control of
network resourced used could be
required.
Service
B
SMSc MMSc LBS MSC IT/IS …
Service
C
Service
A

19. 19 Orange – SDP Global Summit 2013
SDP & API Framework

20. 20 Orange – SDP Global Summit 2013
SDP simplifies the picture, but new challenges appears
 introduction of SDP platform will simplify
the picture.
 SDP will be a solution to provide the
unified API to access different resources,
but also the policy control
Challenges:
 in the API Abundance Finding to good
balance between ‘Sophisticated vs
Simple’ will be the key.
Standard API like OneAPI et ParlayX
could seed as an opportunity
 investment is done by Orange
Service
B
SMSc MMSc LBS MSC IT/IS …
Service
C
Service
A
SDP API Framework

21. 21 Orange – SDP Global Summit 2013
Multi MCO is a key benefit, even if complexity increase
 potentially more benefit could be available in
multi MCO
 the investment by country could be reduced
Challenges:
 MCO specificity
– Regularitory, Legal, Services, Technical
 pay attention to avoid pushing ‘one-size fits all’.
 an increased complexity
 For AMEA, multi MCO solution
is preferred in order to optimize CAPEX and
operational costs
Service
B
Service
C
Service
A
SDP API Framework
SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS …
Country 1
SMSc MMSc LBS MSC IT/IS …SMSc MMSc LBS MSC IT/IS …
Country N
…

22. 22 Orange – SDP Global Summit 2013
summary

23. 23 Orange – SDP Global Summit 2013
summary
 Deploy services once for all countries: one for all
 Partners access simultaneous to several countries and features
 Enhance strategic partnerships to enrich services offering and new
features
 Accelerate and simplify the services deployment: SDP API Framework
as a solution to provide the unified API & policy control to access
different resources in order to developers and start ups

24. www.orangepartner.com
Arnauld Blondet - arnauld.blondet@orange.com
Catalin Ciocoiu – catalin.ciocoiu@orange.com
thank you
gracias
matondi
dakujem
merci
misaotra
a ni kié
djiere dieuf
akpé
‫شكرا‬
շնորհակալ
barka