Your SlideShare is downloading. ×

How operators will help the IoT market - IoT Week London

•

Jun. 19, 2014

• •

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Tania Aydenian @taniaaydenian – June 17th – IoT

3
Watches92m
Wearables125m
32m Bands
Connected
objects
50B
20m Glasses

5
Nike
Sportives, health &
beauty-conscious,
geeks
Carer
s
Consumers as
patients
Withings
Withings
Withings
GlucoDock
Reme...

8
Smartphonemobile phone
2007-20132014-2020
SmartbandWatch

11
Proprietary “hubs
& walled gardens
Too many “protocols”:
no consumer would
understand
AMQ
P

1212

interne Orange14
Keep in touch
with the touch points of the customer life

interne Orange15
Focus
on the emotional interactions with
customers for creating value

interne Orange16
connect
with what is essential in your life

interne Orange17
towards
a seamless user experience

interne Orange18
take care
of the intimate personal data

19
Orange
Romania
Orange
Poland
Orange
Spain Orange
France
Orange
Horizons

25
http://iot.orangepartner.com/index-en.html
Sourcing &Sourcing &
manufacturingmanufacturing
Sourcing &Sourcing &
manufac...

2929
• securitysecurity
• control thanks to a personal dashboardcontrol thanks to a personal dashboard
• transparencytrans...

interne Orange30
always in touch
to connect to what is essential in your life

31
31
Thanks
@taniaaydenian

Next SlideShares

Upcoming SlideShare

Retail Security in India

Retail Security in India

Loading in …3

×

Check these out next

Emanuele Avolio

Internet of Things the future is now - Frederic Lhostte

What is the Internet of Things (IoT)?

IDEX - Enabling the Mass Market for Secure ID

Dehyper Pitchdeck: IoT Privacy & Security

Near Field Communication (NFC) - event agenda

MobileMonday Switzerland

DECAInnovationPlan

Beacons in Context

How operators will help the IoT market - IoT Week London

Jun. 19, 2014

• •

Download to read offline

Technology Business Travel

How operators will help the IoT market from Tania Aydenian, IoT program director at Orange during IoT week 2014 at London.

How operators will help the IoT market from Tania Aydenian, IoT program director at Orange during IoT week 2014 at London.

Technology Business Travel

More Related Content

Emanuele Avolio

Internet of Things the future is now - Frederic Lhostte

What is the Internet of Things (IoT)?

IDEX - Enabling the Mass Market for Secure ID

Dehyper Pitchdeck: IoT Privacy & Security

Near Field Communication (NFC) - event agenda

MobileMonday Switzerland

DECAInnovationPlan

Beacons in Context

Emanuele Avolio

Internet of Things the future is now - Frederic Lhostte

What is the Internet of Things (IoT)?

IDEX - Enabling the Mass Market for Secure ID

Dehyper Pitchdeck: IoT Privacy & Security

Near Field Communication (NFC) - event agenda

MobileMonday Switzerland

Infographic: See how operator roles will evolve with the Internet of Things

2 speed IT - the best way to start your IoT journey

Lukasz Paciorkowski

IOT market structure perspective

Olivier Ezratty

Track 4 session 4 - st dev con 2016 - sigfox - iot 2 the evolution of conne...

India Internet of Things (IoT) Market Forecast and Opportunities, 2020

TechSci Research

Internet of Things Market | Internet Industry Report | Forecasts 2015-2021

Occams Business Research & Consulting

Internet of Things (#IoT) New Paradigm for Business

Go-to-market services for IoT

Infographic: See how operator roles will evolve with the Internet of Things

2 speed IT - the best way to start your IoT journey

Lukasz Paciorkowski

IOT market structure perspective

Olivier Ezratty

Track 4 session 4 - st dev con 2016 - sigfox - iot 2 the evolution of conne...

India Internet of Things (IoT) Market Forecast and Opportunities, 2020

TechSci Research

Internet of Things Market | Internet Industry Report | Forecasts 2015-2021

Occams Business Research & Consulting

Internet of Things & Logistics ECO 270416 Final

wear fin seminar report

3 - IoT Applications.pptx

2014 From the Rise of the Wearables to the Connected Body by Patrice Slupowski

European Innovation Academy

The Apple Watch. Not

IoT Breakfast Briefing

APIs, IoT … and Data By Orange

DW 2015: Sangwoo Kim - The Internet of Things

CES 2019: Top 10 Toys + Trends

Digitas North America

TagItSmart - project introduction

eyeCam Crowdfunder Deck

[HUBDAY] Orange, From IOT to Data

Wearables devices market and technology

Manasa Chowdary

What does IoT mean for Enterprise?

MWC 2015 - A Recap of the Key Announcements, Highlights and Trends

Top 10 Design Innovations for 2015 from eInfochips

eInfochips (An Arrow Company)

Women in it presentation

neelyworthwhile

How the IoT market may change our digital life thanks to the Data Tsunami it ...

Dataconomy Media

Internet of Things

Internet of Things & Logistics ECO 270416 Final

wear fin seminar report

3 - IoT Applications.pptx

2014 From the Rise of the Wearables to the Connected Body by Patrice Slupowski

European Innovation Academy

The Apple Watch. Not

IoT Breakfast Briefing

Keynote Valerie Cussac – IoT for Business n°2

Orange Livre Blanc IoT et Connectivité LPWA FR-2018

Orange IoT and LPWA Connectivity White Paper-EN-2018

Rencontre IoT for business

Orange io t-web2day 2017

Flexible DataSync: Fuel for new business opportunities

Orange APIs as presented at Mobile Banking Factory 2

Challenge DataVenue

Orange AMEA APIs presentation for Telecom APIs 2014

making a place in the API world by Laurent Benveniste at Telecom APIs

Orange apps and new APIs

Accelerating Innovation with APIs: Social TV case study at Orange

Orange at SDP Global Summit 2013

Orange in the applications ecosystem

Web'11 press kit

developing Android and HTML5 apps for the Motorola ATRIX - Taking advantage o...

developing for Windows Phone 7

Keynote Valerie Cussac – IoT for Business n°2

Orange Livre Blanc IoT et Connectivité LPWA FR-2018

Orange IoT and LPWA Connectivity White Paper-EN-2018

Rencontre IoT for business

Orange io t-web2day 2017

Flexible DataSync: Fuel for new business opportunities

AbhijitMondal902771

History of the Internet.....pptx

MohamedYasser737445

EUCA23 - Evolution of cryptographic evaluation in Europe.pdf

RETAIL KIOSK.pptx

NS-CUK Joint Journal Club: V.T.Hoang, Review on "Universal Graph Transformer ...

NS-CUK Seminar: S.T.Nguyen, Review on "Graph Pointer Neural Networks", AAAI 2022

sparkey engineering.pdf

NS-CUK Joint Journal Club: S.T.Nguyen, Review on "How Attentive are Graph Att...

IT Nearshore Talent & Cost Benefits Webinar 3.29.2023.pptx

Auxis Consulting & Outsourcing

NS-CUK Seminar: S.T.Nguyen, Review on "Geom-GCN: Geometric Graph Convolutiona...

NS-CUK Joint Journal Club: V.T.Hoang, Review on "Heterogeneous Graph Attentio...

Best Web Development Languages To Learn in 2023.pdf

Infowind Technologies (IT) Pvt Ltd

Industrial Revolution Part 1.ppt

AshleyAlsonPetacio

NS-CUK Seminar: V.T.Hoang, Review on "DropEdge: Towards Deep Graph Convoluti...

Reasons to Hire a Solar Installer Infographic.pdf

Sculli Solar Solutions

How can Cloud Native help to achieve a faster time to market_.pdf

NS-CUK Joint Journal Club: Minwoo Choi, Review on "Short-term wind speed fore...

How To Ace An Interview: Guide For Developers

Syed Hassan Raza

5 th International Conference on Internet of Things (CIoT 2023)

Innovation and growth with experimentation

AbhijitMondal902771

History of the Internet.....pptx

MohamedYasser737445

EUCA23 - Evolution of cryptographic evaluation in Europe.pdf

RETAIL KIOSK.pptx

NS-CUK Joint Journal Club: V.T.Hoang, Review on "Universal Graph Transformer ...

NS-CUK Seminar: S.T.Nguyen, Review on "Graph Pointer Neural Networks", AAAI 2022

How operators will help the IoT market - IoT Week London

1. Tania Aydenian @taniaaydenian – June 17th – IoT
2. 22
3. 3 Watches92m Wearables125m 32m Bands Connected objects 50B 20m Glasses
4. 4
5. 5 Nike Sportives, health & beauty-conscious, geeks Carer s Consumers as patients Withings Withings Withings GlucoDock Remee Jawbone Misfit Shine Fitbit iBGStar Fitbit 5 Equinoxe AMBER Alert Tagg
6. 6
7. 7
8. 8 Smartphonemobile phone 2007-20132014-2020 SmartbandWatch
9. 9
10. 10
11. 11 Proprietary “hubs & walled gardens Too many “protocols”: no consumer would understand AMQ P
12. 1212
13. 13
14. interne Orange14 Keep in touch with the touch points of the customer life
15. interne Orange15 Focus on the emotional interactions with customers for creating value
16. interne Orange16 connect with what is essential in your life
17. interne Orange17 towards a seamless user experience
18. interne Orange18 take care of the intimate personal data
19. 19 Orange Romania Orange Poland Orange Spain Orange France Orange Horizons
20. 20
21. 21
22. 22
23. 23
24. 24
25. 25 http://iot.orangepartner.com/index-en.html Sourcing &Sourcing & manufacturingmanufacturing Sourcing &Sourcing & manufacturingmanufacturing CommunicatioCommunicatio n modulesn modules CommunicatioCommunicatio n modulesn modules DistributionDistributionDistributionDistribution LocalisationLocalisationLocalisationLocalisation
26. 26
27. 27
28. 28
29. 2929 • securitysecurity • control thanks to a personal dashboardcontrol thanks to a personal dashboard • transparencytransparency • support for all its customers and userssupport for all its customers and users
30. interne Orange30 always in touch to connect to what is essential in your life
31. 31 31 Thanks @taniaaydenian

Editor's Notes

Introduction (1mn)
Connected, this word is now to be applied on top of every single product.
Everything is getting connected
If we look at some market figures
We quickly realise that Figures have no limits
I put key figures there in a Candy Crush format to show you that the trend is huge, sometimes funny  & sometimes difficult to reach :
Cisco estimates at 10billion the number of connected objects in the world today,
Deloitte forecasts 10million wearable sell in in 2014,
ABI Research estimates that 92 million smartwatches will be sold worldwide within five years,
Strategy Analytics predicts sales of 125 million &quot;wearables&quot; in 2017 dominated by smart watches …
At the same time 4m glasses in 2014 (Deloitte) is a forecast I would not believe, as these products are still not in shops.
Number of wearable devices is also huge !!
As we saw at last CES & MWC there is a huge number of bracelets and watches… and the trend to diversify will continue
Smart watches are featuring a wrist-band with call receive & answer, music player, notification, voice control, camera, chronometer, minuteur, weather forecast, event management, water proof, find my smartphone, and even Remote control with IrLED (with Gear 2 for example) on top of wellness features HRM tracker, sleep monitor. Some of them have an open SDK which allow user to also download apps
Activity trackers are today wellknown for its ability to quantify some of the human activities (step, distance, calories, heart rate, sleep, breath monitor, …).
Other wearables such as glasses can create soon strong opportunities on specific use cases,
smart clothes remain a possibility in the near future.
But will it reach mass market ? (activity trackers):
We need to ensure usage have a long term customer adoption and avoid very short term view
enthousiasm at the beginnning may reduce quickly after weeks.
- What could prevent the market development as shown by analyst is that smartphones embed more and more the same tools (sensors, applications) than the ones from the bracelets (For example : S5 embed S Health application, HR monitor, GPS, accelerometer, gyroscope, etc.).
We need also to have a good vision on what will happen next :War has begun between Smart watch & classical watch !
Creating a breakthrough in the watch market as it downgrades the time as only a feature of a more featured wrist-band… just as the smartphone downgraded the voice as a feature of much more featured phone.
Today players from classical watch market say there are not worried by this trend as sales are still low.
While we can consider a watch as an additional screen on which Google, Apple and telecom actors are able to make more money.
And here the design will be key for the adoption
The day when technology and design are meeting up together in a single smart bracelet has not happened yet but should come soon.
At that date time will be over for mid-tier classical watch manufacturer.
There is an increasing possibility of versatility of wrist-based wearables: interaction with TV, with pedestrian activities, with home connected objects, with wireless payment solution, …These objects should become more powerful in the near future thanks to its interaction with the environment.
So as part of the global “objects-becoming-connected” evolution, wearable sales will also increase depending on the number of interactions with other connected objects.
30 million swiss watches sold per year
There are Strong technology barriers preventing wearable mass adoption! (2mn)
… regarding wearables, there are 2 key energy barriers :
a vast majority of the bands, wrists, smart watches are Bluetooth Low Energy but only the most recent versions of smartphone OS and hardware are compatible with it.
iOS 5 +
Android 4.3 +
• Windows Phone 8.1 + (Nokia only)
Less than 30% of Orange parc is compatible with BLE.
battery life of these objects is still very short and only few bands claim long battery life (6 to 12months). Smart watches battery life is worst as we talk about 2 days to a week.
On top of this Other commercial barriers …
Hardware vendors are :
also locking with exclusive deals or compatibility
they reserve the wearable for only high tier smartphones
…Again we can observe strong fragmentation & limitations to market development
Each of these protocols is widely adopted
Nonetheless, they are very different indeed!
 health improvement, people safety, home automation , energy management
big brother, hacking bugs, attention dispersion
Anticipate customer needs
Listen & answer customer
Simplify customer journey
First moves from Orange has been to : (30s)
create a website with connected objects, editorial content, e-shop
create a portfolio & delivery activity to push connected objects in all countries where Orange is present
Announced at MWC that enable startups to accelerate their development and bring their products to market
And if we say these wearable should communicate with the environment … for example Home Automation
Home : people are looking for more security , more comfort, energy savings at home.
Sourcing and manufacturing: By giving you direct access to Orange sourcing and manufacturing worldwide, we can help your business find the right manufacturers for your products and services.
Communication module integration: We help start-ups get evaluated rapidly for the latest communication modules on the market
Distribution: We can help young companies speeding up its distribution in an effective way by using our proven sales channels including IoT Corner in France and our European shop in 19 countries, as well as our expanded network of retail outlets worldwide.
Localisation: we provide country-specific data as well as help in making documentation and packaging relevant to local markets. And that’s where we come in, helping you connect with one of our trusted suppliers
Today the Internet of Things is making data as ubiquitous for us as water is for fish. Data is everywhere, from cloud computing, the Internet Of Thing, mobile networks , M2M computing are generating huge amounts of data and it will require more servers to serve data
The web is transforming into a vast ocean of data
Interest of that : you can know what you can track, you can enhance what you can know
If it’s cumbersome or difficult for the user to get the data , to understand how it operates thhen that is not adding to your life but actually is a burden
It’s a problem we have to solve “rightly said “Brian kraznich Intel CEO
Security of customers&apos; personal data
Control for customers over their personal data and how it is used
Transparency in the way data is handled
Support for customers to help them protect their privacy and manage their data