1. Opscode Overview
July 2013 – Tech Festa Conference

2. Technology – The Way Business Engages Customers

3. The Result: The Coded Business
How: Redefinition of how to use technology to create
business value
Why: To rapidly deliver experiences, goods and services
to customers
What: Consumer-facing businesses
Drivers of IT Innovation

4. Patterns of the Coded Business
• Enables Continuous Change
• Enforces Consistency
• Provides a Common Coded Platform For
Applications and Infrastructure
• Leverages Scarce Talent Through Reuse
• Transcends Organizational Boundaries
The Result – IT enables Business Agility and
becomes a strategic advantage rather than a
cost center.
Business Agility
Development
Velocity and
Consistency
Continuous
Delivery
Infrastructure
Automation

5. 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
Virtual Nodes
Physical Hardware
Coded Businesses = Unprecedented IT Complexity
1980
Mainframe
1990
Client/Server
2000
Datacenter
2010+
Cloud
Scale x Complexity Skills

6. What is Chef?
Chef is a software delivery
platform for developers
systems engineers to
continuously define, build,
and manage a coded
business.
“
”

7. How Chef Works

8. Use Chef to Build a Coded Business
Code Can:
- Accelerate Time to Market
- Encourage Innovation
- Scale Consistently
- Manage Complexity
- Safeguard Your Business

9. Solutions - The Three “C”s of Chef
Configuration Management
Cloud Management
Continuous Delivery

10. “
”
• Manage Complex
Infrastructure at Any Scale
• Maximize Uptime
• Build a Repeatable Model
• Gain Visibility Across Your
Systems
• Save Time
Configuration Management
We were able to definitively
accelerate our time-to-value
and time-to-market, which
results in operational efficiency
and cost savings. Chef's biggest
advantage is the amount of time
we save in setting up virtual
servers and other tasks.
– Leandro Reox, Senior Infrastructure Engineer and
Cloud Architect, Mercado Libre
Manage and Automate Complex IT Infrastructure

11. “
”
Challenge
Solution
Manage scale across
massive, dynamic
compute infrastructure
Facebook
Chef was the only automation solution
flexible enough to bend to our scale
dynamics without requiring us to change our
workflow… Private Chef's basis on open-
source Chef also aligns with our own open
philosophy allowing us to contribute back to
the greater Chef community.
– Phil Dibowitz, Production Engineer
Configuration Management for Scale-Out Web Infrastructure
Deployed Private Chef to automate configuration
management for entire web-tier infrastructure

12. “
”
• Define Once, Run
Anywhere
• Meet Peak Demand
• Gain Visibility Across
Cloud-Based Resources
• Manage Complex Cloud
Infrastructure at Any Scale
Cloud Management
To deliver such a multi-faceted
service, our infrastructure
needs to be able to adapt at a
moment's notice. Amazon EC2
gives us the resources we need,
but to ensure consistency and
maximum flexibility, we had to
automate with Chef.
– Ashley Streb, Vice President of Technology at
Brightcove
Manage and Scale Public, Private, and Hybrid Cloud Infrastructure

13. “
”
Challenge
Solution
Consistently manage
services across multiple
cloud providers
Message Bus
Our business would not be where it is today
without the technology and support provided
by Opscode. Hosted Chef compressed our
time-to-market from months to weeks.
– Jeremy LaTrasse,
CEO Message Bus
Cloud Management for Multiple IaaS Clouds
Deployed Hosted Chef for full-stack automation
to accelerate cross-platform IT operations

14. “
”
• Accelerate your business
• Automate build, test,
configuration and
deployment functions
• Innovate Faster
• Reduce Cycle Times
• Improve Software Quality
Continuous Delivery
Today, we run just about
everything we do with our
infrastructure through Hosted Chef,
so we're able to continuously and
consistently deliver new applications
through various environments, all
the way to production. This has
really accelerated our time to
market, not to mention letting us
sleep better at night.
– Leon Stein, Chief Architect at Decide
Automate Processes for Frequent Incremental Change

15. 1
2
….
Chef Server and the CD Process
Software
Configuration
Management
(SCM)
Build
Pulling
Tag
Payload
N
Payload
3
Payload
2
Payload
1
Create Data (#)
Upload Cookbook
Autodeploy to
Local Host
Update DEV
Request Portal
Chef
Server
Autodeploy
Application Devs
Infrastructure Devs
QA
DEV
…..
PROD
Promote
Promote
Latest Codebase and Build
1, 2, … N
…..
N
Bluelock
Builds

16. “
”
Challenge
Solution
Bring new features and
applications to market quickly
Ancestry.com
Private Chef enables our IT teams to easily
deploy new offerings and rapidly scale
applications so our subscribers can trace
their family roots by accessing the billions of
genealogical records and millions of family
trees from around the globe.
– John Esser, Director of Agile Development
Continuous Delivery
Deployed Private Chef to achieve continuous
automated delivery of its service-oriented
application architecture

17. Chef Provides a Model for Reuse That Works
900+
Cookbooks
“Yesterday we started open sourcing some of
our Opscode Chef work created at
bestbuy.com; bit.ly/yDV9Hl #Splunk #opschef
#expectmor”

18. Community Overview
Community
25,000+ Community Members
900+ Community
Cookbooks
250,000+ Cookbook
Downloads
400+ Public Training Attendees
in the last year
30+ Meetup Groups
Over 200 Corporate Contributors

19. Full
Automation
Common
Automation Tasks:
Scripts, OS
Compliance,
Updates
Patches
Configuration
ManagementDiscovery and
Visibility
Application
Management
Continuous
Deployment
Automation is a People, Process, and Technology Journey

20. The journey provides real benefits
Speed
Consistency
Reduction in deployment
errors of
10 to 20%
Reduction in rework of
15 to 25%
Always On
Increase in
uptime
Agility
Allows for
emergent and
quick cycle
time changes
without degrading
the productivity
of the team
Reduction
deployment
cycle times of
90%

21. How Opscode Can Help
Training
Courses
• Public Training and
Workshops
• 3-Day Chef
Fundamentals
• Custom Skills
Development
• Private Training
Evaluation and
Assessment
• Evaluate existing
technology platform and
identify goals and areas
for improvement.
• Create a customized
automation plan.
Curated
Cookbooks
Public Cloud Providers
• Amazon Web Services
• Google Compute Engine
• Microsoft Azure
• Rackspace
• VMware vCloud
• CloudStack
Microsoft Windows
Linux
OpenStack
Workshop
Train Core
Team
Assess
Environment
Master
Plan
Pilot Build Implement
Proof of
Concept
• All the power of Hosted Chef
behind the firewall
• Delivered as enterprise software
• Implementation consulting
customized to your needs
Private Chef
• Delivered via SaaS Model
Hosted by Opscode
• Manage up to 50,000 Servers
• Industry-leading SLA’s
• 24x7x365 Support Options
• Get up and running quickly
• Pay/grow as you need
Hosted Chef