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CASE STUDY ,[object Object],[object Object],[object Object]
SUMMARY variable change Demand Shift Income (Normal) Rise (fall) Rise (fall) Right (left) Income (Inferior) Rise (fall) Fall (rise) Left (right) Price of substitute Rise (fall) Rise (fall) Right (left) Price of complement Rise (fall) Fall (rise) Left (right) Taste Rise (fall) Rise (fall) Right (left) Expected Price Rise (fall) Rise (fall) Right (left) Number of buyers Rise (fall) Rise (fall) Right (left)
SUPPLY ,[object Object],[object Object],[object Object]
SUPPLY SCHEDULE ,[object Object],[object Object]
EXAMPLE OF SUPPLY SCHEDULE
SUPPLY CURVE ,[object Object],[object Object]
Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 1 2 3 4 5 6 7 8 9 10 11 Quantity of Ice-Cream Cones $3.00 12 0.50 1. An increase in price  ... 2.  ... increases quantity of cones supplied.
TWO VIEWS ,[object Object],[object Object]
MARKET SUPPLY ,[object Object],[object Object]
CHANGE IN QUANTITY SUPPLIED ,[object Object],[object Object],[object Object]
CHANGE IN QUANTITY SUPPLIED 1 5 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 S 1.00 A C A rise in the price of ice cream cones results in a movement along the supply curve. $3.00
CHANGE IN SUPPLY ,[object Object],[object Object],[object Object]
FIGURE 7 SHIFTS IN THE SUPPLY CURVE Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in supply Decrease in supply Supply curve,  S 3 curve,  Supply S 1 Supply curve,  S 2
SHIFT IN THE SUPPLY CURVE ,[object Object],[object Object],[object Object],[object Object]
SUMMARY variable change Supply Shift Input (factor) price Rise (fall) Fall (rise) Left (right) Technology Rise (fall) Rise (fall) Right (left) Expected Price Rise (fall) Fall (rise) Left (right) Number of sellers Rise (fall) Rise (fall) Right (left)
EQUILIBRIUM ,[object Object]
EQUILIBRIUM PRICE AND QUANTITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones 13 Equilibrium quantity Equilibrium price Equilibrium Supply Demand $2.00
SURPLUS AND SHORTAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ALTERNATIVE EXAMPLE: #2 LEAD PENCILS Price Quantity demanded Quantity supplied 0.05 1000 400 0.10 800 500 0.15 600 600 0.20 400 700 0.25 200 800
QUICK QUIZ 1 ,[object Object],[object Object]
QUICK QUIZ 2 ,[object Object],[object Object],[object Object],[object Object]
INCREASE IN DEMAND Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of  Ice-Cream Cones Supply Initial equilibrium D D 3. . . .  and a higher quantity sold. 2. . . . resulting in a higher price . . . 1. Hot weather increases the demand for ice cream . . . 2.00 7 New equilibrium $2.50 10
DECREASE IN SUPPLY Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of  Ice-Cream Cones Initial equilibrium Demand New equilibrium S 1 S 2 2. . . . resulting in a higher price of ice cream . . . 1. An increase in the price of sugar reduces the supply of ice cream. . . 3. . . .  and a lower quantity sold. 2.00 7 $2.50 4
SUMMARY
DISCUSSION ,[object Object],[object Object],[object Object]
DISCUSSION-CONTINUED ,[object Object],[object Object]
DISCUSSION-CONTINUED ,[object Object],[object Object]
DISCUSSION-CONTINUED ,[object Object],[object Object]

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Supply

  • 1.
  • 2. SUMMARY variable change Demand Shift Income (Normal) Rise (fall) Rise (fall) Right (left) Income (Inferior) Rise (fall) Fall (rise) Left (right) Price of substitute Rise (fall) Rise (fall) Right (left) Price of complement Rise (fall) Fall (rise) Left (right) Taste Rise (fall) Rise (fall) Right (left) Expected Price Rise (fall) Rise (fall) Right (left) Number of buyers Rise (fall) Rise (fall) Right (left)
  • 3.
  • 4.
  • 5. EXAMPLE OF SUPPLY SCHEDULE
  • 6.
  • 7. Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 1 2 3 4 5 6 7 8 9 10 11 Quantity of Ice-Cream Cones $3.00 12 0.50 1. An increase in price ... 2. ... increases quantity of cones supplied.
  • 8.
  • 9.
  • 10.
  • 11. CHANGE IN QUANTITY SUPPLIED 1 5 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 S 1.00 A C A rise in the price of ice cream cones results in a movement along the supply curve. $3.00
  • 12.
  • 13. FIGURE 7 SHIFTS IN THE SUPPLY CURVE Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in supply Decrease in supply Supply curve, S 3 curve, Supply S 1 Supply curve, S 2
  • 14.
  • 15. SUMMARY variable change Supply Shift Input (factor) price Rise (fall) Fall (rise) Left (right) Technology Rise (fall) Rise (fall) Right (left) Expected Price Rise (fall) Fall (rise) Left (right) Number of sellers Rise (fall) Rise (fall) Right (left)
  • 16.
  • 17.
  • 18. Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones 13 Equilibrium quantity Equilibrium price Equilibrium Supply Demand $2.00
  • 19.
  • 20. ALTERNATIVE EXAMPLE: #2 LEAD PENCILS Price Quantity demanded Quantity supplied 0.05 1000 400 0.10 800 500 0.15 600 600 0.20 400 700 0.25 200 800
  • 21.
  • 22.
  • 23. INCREASE IN DEMAND Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones Supply Initial equilibrium D D 3. . . . and a higher quantity sold. 2. . . . resulting in a higher price . . . 1. Hot weather increases the demand for ice cream . . . 2.00 7 New equilibrium $2.50 10
  • 24. DECREASE IN SUPPLY Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones Initial equilibrium Demand New equilibrium S 1 S 2 2. . . . resulting in a higher price of ice cream . . . 1. An increase in the price of sugar reduces the supply of ice cream. . . 3. . . . and a lower quantity sold. 2.00 7 $2.50 4
  • 26.
  • 27.
  • 28.
  • 29.

Editor's Notes

  1. 30