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Beyond the Hype - Lasting Trends in Digital Media
1. What’s after Facebook? Olaf Nitz
Lasting Trends in Digital Media Head of Digital Media Strategy
beyond the Hype Austrian National Tourist Office
2. Austrian National Tourism Office
• The Austrian Tourist Office
(ÖsterreichWerbung) ist the national
tourism marketing organization for
the country of Austria.
• The ANTO is funding by the Austrian
Federal Government (75%) and the
Austrian Chamber of Commerce
(25%), but also acts as a fee based
marketing agency for Austrian
tourism interests.
• Worldwide Staff: 230
• President: Dr. Reinhold Mitterlehner,
Minister for Economics
• CEO: Dr. Petra Stolba
34. Data Explosion
“Every two days now
we create as much information
as we did from the dawn of civilization
up until 2003”
Eric Schmidt, Google
Source: http://techcrunch.com/2010/08/04/schmidt-data/
35. Data Explosion
48h
of Video Now
Uploaded on
Youtube
Every Minute
52. Meta-Trends in digital Media
1. Transparency
2. Personalisation
3. Search
4. Credibility& Trust
5. Participation
6. Data-Explosion
7. Location Aware Services
8. Diversification
9. Privacy
10. Diffusion ofthe Internet
53. Trends - So what!?!
• Differentiation: Hype vs. Trend
• Act „future-proof“
• Aligninvestmentsaccordingly
• Competitiveadvantage
54. Thanks!
Olaf Nitz
Head of Digital Media Strategy
Austrian National Tourist Office
www.austriatourism.com linkedin.com/in/onitz
olaf.nitz@austria.info facebook.com/onitz
twitter.com/onitz
slideshare.net/onitz
delicious.com/onitz
profiles.google.com/Olaf.Nitz