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ShipDesk
How logistics impacts your business?
Online Merchant’s Sales Cycle
Orders
Payment
Customer
Satisfaction
Logistics
Internet has changed the way Business is done
Who is seller’s face?
Who attracts and retains your customers?
Who decides on Marketing offers?
Does Logistics Impact your Business
• Commercials/ profit
• 9-12% of Total Cost
• 14.5 % Service Tax
• Payments
• Your Brand Value
• Customer Satisfaction
• Repeat Orders
• Impact of additional logistics charges
What you should look in a logistics partner
1) Reach
2) Service levels (Air/Surface)
3) Technology
4) Minimum Commitment
5) COD option
6) Doorstep pickup
7) Centralized support
Challenges in Logistics
• Return Shipments (Particularly COD)
• Damaged packages/Packaging issues
• Delayed Shipments
• Pilferage
• Tracking
Logistics options available in India
Options Pros Cons
Top Direct Courier Companies Better Services, Support
Higher Commercials, Min
commitment
Top Franchisee Model Courier Companies Better Accessibility, Reach Non uniform services,
Small/Local Courier Companies Commercials Reach
Market place Courier Accountability Reach
Courier Aggregator
More options, No
commitment
No direct contract
Thank You.

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How logistics impacts retail business?

  • 2. Online Merchant’s Sales Cycle Orders Payment Customer Satisfaction Logistics
  • 3. Internet has changed the way Business is done Who is seller’s face? Who attracts and retains your customers? Who decides on Marketing offers?
  • 4. Does Logistics Impact your Business • Commercials/ profit • 9-12% of Total Cost • 14.5 % Service Tax • Payments • Your Brand Value • Customer Satisfaction • Repeat Orders • Impact of additional logistics charges
  • 5. What you should look in a logistics partner 1) Reach 2) Service levels (Air/Surface) 3) Technology 4) Minimum Commitment 5) COD option 6) Doorstep pickup 7) Centralized support
  • 6. Challenges in Logistics • Return Shipments (Particularly COD) • Damaged packages/Packaging issues • Delayed Shipments • Pilferage • Tracking
  • 7. Logistics options available in India Options Pros Cons Top Direct Courier Companies Better Services, Support Higher Commercials, Min commitment Top Franchisee Model Courier Companies Better Accessibility, Reach Non uniform services, Small/Local Courier Companies Commercials Reach Market place Courier Accountability Reach Courier Aggregator More options, No commitment No direct contract

Editor's Notes

  1. Amazon – 244 Mil, 2 Mill sellers, 426 items/sec Facebook – 829 Mil log on daily, 16 Mil business pages, Flipkart