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You Think. We Do.
Harita Techserv Limited
4/16/2013 Confidential 1
- You think; We do -
You Think. We Do.
Who we are…
• Design Engineering Services Company
• Part of the USD 4Bn TVS Group
• USP
– Rich manufacturing background, automotive
strength & access to TVS group companies
– 15+ years of existence in Design services
– PreranaTM- Harita Certified Design Engineer
Program ©
• Accreditations
– Joint Certification Program with ARAI
• Customers
– OEM’s, Captive Units, Tier-1 MNCs
4/16/2013 Confidential 2
You Think. We Do.
Core Values
4/16/2013 Confidential 3
TRUST
• Build trust authentically with personal responsibility in all our relationships
• Conduct our business fairly with transparency and high level of integrity
• Act inclusively, set and deliver 101% on commitments in a culture of meritocracy
LEADERSHIP
• Create a commendable following through operational excellence
• Deliver the best in every service we provide
• Continuously innovate for our company, customers and the world
SELF INITIATIVE
• Embrace the culture of "I Lead, We Win"
• Energize people around you with a positive attitude for team wins
SERVICE
• Commitment to every client's success
• Achieve highest possible standards in our day to day work with effective execution
and continuous improvement
EMOTIONAL EDGE TO WIN
• Passionate to win and celebrate with pride
• Culture of learning environment for higher performance and people career advancement
• Work cohesively with our colleagues, customers, partners and be sensitive to the
community and environment
You Think. We Do.
What we do…
4/16/2013 Confidential 4
Automotive
Construction &
Industrial
Machinery
Consumer
Electronics
Medical
Equipment
VerticalsServed
Services Portfolio
 Concept creation
 Component Design
 Advanced 3D Modeling
 Legacy conversion
 Reverse Engineering
 Mfg Drawing creation
 Standardization
 CAE/ CFD & FE Analysis
 EIP (Tech. Publication)
Mechanical
 Circuit & Wiring Harness
 Schematic drawings
 3D routing
 Detailed engineering
 Line diagrams
 Equipment/cable sizing
 Routing & scheduling
 EIP (Tech. Publication)
Electrical
You Think. We Do.
Organization Chart
4/16/2013 Confidential 5
You Think. We Do.
Business Models
4/16/2013 Confidential 6
Skill Development
Engineers/ Teams with
appropriate tech. skills are
deputed at the site for design
services as per customer
requirement
Offshore Project Management
Dedicated team provides expertise
for clients’ projects from the
Company’s Project Delivery Center
Offsite/ Offshore ProjectsOnsite Services
Harita certified
customized Training
Programs
Joint certification Programs in
association with eminent
Technology Providers
“Bridging the gap between the demand and supply of employable talent”
Onsite Project Management
You Think. We Do.
Tools & Technologies
4/16/2013 Confidential 7
CAD
Catia V5
Unigraphics NX
Pro/Engineer
Solidworks
Inventor
Solidedge
Autocad
CAE
Hypermesh
Optistruct
Radioss
Partneredcapability
You Think. We Do.
NPD Capabilities
4/16/2013 Confidential 8
Modeling Drawing Legacy Data conversion FE Meshing Technical illustration (EIP)
Reverse Engineering Concept creation Advance 3D Modeling
Standardization Design automation Part / Component designs
Manufacturing Drawing creation Detailed Design
Subsystem design Testing & Validation Crash
CFD NVH Industrial design
Tolerance Stack up VE/VA
Tech. writing (EIP)
L1
L2
L3
Structural Analysis Tool design
Proto Typing
In-house Capability
Partnered Capability
You Think. We Do.
IP Security & Data Confidentiality
4/16/2013 Confidential 9
Data Security
• Data transfer through
 FTP server - 4 Mbps dedicated data transfer line
• Customer authorized logins for workstations
• Periodic customer audits to ensure compliance
• Mechanisms in place to react to unexpected events/disturbances or natural calamities
Employee Policies & Contracts
• Non-disclosure & non-compete contracts signed by employees
• Periodic trainings and webinars to ensure compliance
Physical Security
• Access controlled entry and exit for associates and authorized personnel
• Security Personnel to guard the premises
You Think. We Do.
4/16/2013 Confidential 10
OFF-SHORE capabilities
• Data conversion work
- Conversion of 2D drawings to 3D CAD models
- 2D Legacy drawings can be converted into 3D parametric CAD models
- Hardcopy (blueprints) to softcopy conversion
• Data migration / History generation/ Data porting work
- Migration of 3D models from one CAD tool to the other one to have all the design information in a single
(compatible for other activities) software w.r.t inputs like any 3D CAD software file (or) STEP, IGES file
• Reverse Engineering (RE) work
- With reference to the physical component given as input; scanning/ digitization of the part to point cloud
data and then 3D CAD model generation of the same and if required 2D associative manufacturing/
production drawings as well
• Engineering Change Management request
- Design changes through Engineering Change Notification (ECN) activity with inputs like markup drawings
(or) design communication through mail and discussion
• Drawing – CAD/ Q.C Checker
- Apply GD &T based on the function of the product / manufacturing process.
- Ensuring the correctness of the detail and assembly drawing as per the applicable
standards and engineering change orders
- Drawing changes, standards requirements and to represent documentation requirements
- Provide constructive input and feedback to designers upon completion of checking drws
- Industry verticals/ segments catered - Heavy Engineering, Off Highway, Auto, M/c tool, Jigs
You Think. We Do.
• Perform analyses for :
- Stress & Deflection
- Linear & Non-linear
- Static & Dynamic
- Transient steady state
- Structural & Thermal
- Modal & Vibration
- Durability & Fatigue
- Torque
- FE Analysis
CFD/ CAE/ FEM – Partnered capability (Strategic)
Mesh modeling for various
simulation applications:
- Crash/ Impact
- Noise Vibration and Harness(NVH)
- Computational Fluid Dynamics(CFD)
CFD services support :
- Flow problems related to cavitations, radiation & heat
transfer, pressure & temperature variations; etc
-Thermal/ Turbulence/ Visco-elastic modeling
-Steady state & Transient simulations of internal or
external fluid (liquid/ gas) flows
- Multi-physics (Fluid-Structure interaction)
You Think. We Do.
4/16/2013 Confidential 12
Value Analysis/ Value Engineering (VAVE) Practice
Value addition
 Structured VAVE methodology
 Significant material saving and
weight reduction
 VAVE programs executed, and
proposed options were very
well appreciated by the
customers
Solution portfolio
 Design
– Simple and modular design
 Material
– Material alternatives/ Advanced
materials
 Manufacturing
– Combine/Eliminate processes
– Automation of process/Inspection
Scope
Physical
Sample/
CAD Data
Teardown
Brain-
storming
Concept
Generation
Concept
Evaluation
Detail
Design
Change
Implemen
-tation
Process driven structured methodology
You Think. We Do.
4/16/2013 Confidential 13
ON-SITE resource deployment – Delivery model
You Think. We Do.
Domain competency
• Structural /Weldment
Part Design, Sub System Design, Assembly Design, Weldment design,
Structural Calculations, Welding information's, Welding Calculations, Engineering Changes
• Hydraulics
Selection of fittings, Selection of Hoses, Hose routings, Schematic drawings, Piping design
• Sheet Metal Design
Sheet metal part design, Engineering drawing creation
• Plastic Part Design
Parametric work, Part Design, Interior /Exterior part designs, Trims, Surface modeling,
Reverse Engineering and Tooling Feasibility for plastic parts, Draft/ Clash/ DMU analysis, DFMEA
• Casting Design
Casting/Forging Part design, Machining part design, Engineering Drawing Creation, Engineering Change
Notice/ Engineering Change Request
• Wiring Harness Design
Schematic creation, Harness designs & routing, Fitment drawings, Electrical component packaging
4/16/2013 Confidential 14
You Think. We Do.
Harita Delivery OS: Phases & Milestones
4/16/2013 Confidential 15
Follow up
Customer
Feedback
& Corrective
Actions
Engagement
Performance
Assessment
Learning
Plan
Prioritized
Design
parameters
Risk
Assessment
Detailed
integrated
project plan
Customer
communication
plan
Trial
Result of
Prototype/Pilot
Results of
Design
demonstration
Opportunities
for optimization
Final
Validation Plans
Implement
Execution
Status
Reporting
Self check
Final Quality
check
Deliver
Preparation
Release
Readiness
Review
Delivery as
per
requirement
Define
Customer &
Business
requirements
Customer
needs & CTQs
Conceptual
design &
feasibility
Preliminary
Risk
Assessment
Planning Execution Deliver & Feed back
Follow upDefine DP4Plan Trial Implement
Customer
DP0 DP1 DP2 DP3 Deliver
Customer
Proto
Approval
PO EPAKO RRRMilestones Milestones
Cross functional
Team for each
Project
EPA LearningProto / Pilot RRRPMPProposal / PO
Project control tool using a formalized framework of phases & DPs
You Think. We Do.
Verticals served …
4/16/2013 Confidential 16
You Think. We Do.
Industrial & Off-Highway
4/16/2013 Confidential 17
Key benefits of our services:
• Experience with off-highway product to provide innovative and
imaginative solutions
• A flexible and adaptable range of services to meet the specific
customer requirements
• Familiarity with international standards and working processes
• Reduced time-to-market with high-level of IP protection
You Think. We Do.
Automotive
4/16/2013 Confidential 18
Automotive
Chassis &
BIW
Transmission
/ Driveline &
Steering
Engines
Interiors &
Seating
Brakes &
Clutches
Auto
Electrical &
Electronics
Key benefits of our services:
• Engineering team with knowledge, expertise and experience
• Reduced time to market with analytical approach with right
first time design
• Competent cost and high quality products
• Reduced time-to-market with high-level of IP protection
You Think. We Do.
Emerging
4/16/2013 Confidential 19
Emerging
Energy &
Utilities
Consumer
Goods &
Medical
Devices
Marine
Transportation
Oil & Gas
Aerospace
Key benefits of our services:
• Expertise in executing a full range of design requirements - simple
detail design to complex design
• Savings through value engineering
• A flexible and adaptable range of services to meet the specific
customer requirements
• Domain experts to solve complex technical problems and help
scaling up the competencies
• Strong focus on building competencies
• Ready to prove ourselves in emerging verticals
You Think. We Do.
4/16/2013 Confidential 20
Engagement Models
• Effort based billing
• Rates are dependent on expertise, experience,
location and duration
Time & Material
• Definite project scope and deliverables
• Pre-negotiated terms and deliverables/milestones
Project Based
• Dedicated facility
• Replicate customers current environment away
from home
Virtual Design Centre
You Think. We Do.
4/16/2013 Confidential 21
Value Proposition
• Design support for product upgrades, derivative designs and NPD programs
• Establish Centre of Excellence (CoE) for…
- CAD (Data migration, Reverse Engineering)
- FEM (Meshing)
- Value Analysis (VA)/ Value Engineering (VE)
- Product Design support
• Full CFD/CAE & FE Analysis support with partnered capability
• Domain expertise from industry and academia
• Flexible Ramp-up and Ramp-down business models ( ONSITE resources/ OFFSITE projects)
• Infrastructure in place for IP security
Services
Value-Add
Products
• Direct Value Added Re-seller (VAR) for Dassault PLM solutions for their value solutions (VS)
range of products:
- CATIA, DELMIA, SIMULIA, ENOVIA
You Think. We Do.
Thank You
4/16/2013 Confidential 22

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Harita Techserv_Corporate Profile

  • 1. You Think. We Do. Harita Techserv Limited 4/16/2013 Confidential 1 - You think; We do -
  • 2. You Think. We Do. Who we are… • Design Engineering Services Company • Part of the USD 4Bn TVS Group • USP – Rich manufacturing background, automotive strength & access to TVS group companies – 15+ years of existence in Design services – PreranaTM- Harita Certified Design Engineer Program © • Accreditations – Joint Certification Program with ARAI • Customers – OEM’s, Captive Units, Tier-1 MNCs 4/16/2013 Confidential 2
  • 3. You Think. We Do. Core Values 4/16/2013 Confidential 3 TRUST • Build trust authentically with personal responsibility in all our relationships • Conduct our business fairly with transparency and high level of integrity • Act inclusively, set and deliver 101% on commitments in a culture of meritocracy LEADERSHIP • Create a commendable following through operational excellence • Deliver the best in every service we provide • Continuously innovate for our company, customers and the world SELF INITIATIVE • Embrace the culture of "I Lead, We Win" • Energize people around you with a positive attitude for team wins SERVICE • Commitment to every client's success • Achieve highest possible standards in our day to day work with effective execution and continuous improvement EMOTIONAL EDGE TO WIN • Passionate to win and celebrate with pride • Culture of learning environment for higher performance and people career advancement • Work cohesively with our colleagues, customers, partners and be sensitive to the community and environment
  • 4. You Think. We Do. What we do… 4/16/2013 Confidential 4 Automotive Construction & Industrial Machinery Consumer Electronics Medical Equipment VerticalsServed Services Portfolio  Concept creation  Component Design  Advanced 3D Modeling  Legacy conversion  Reverse Engineering  Mfg Drawing creation  Standardization  CAE/ CFD & FE Analysis  EIP (Tech. Publication) Mechanical  Circuit & Wiring Harness  Schematic drawings  3D routing  Detailed engineering  Line diagrams  Equipment/cable sizing  Routing & scheduling  EIP (Tech. Publication) Electrical
  • 5. You Think. We Do. Organization Chart 4/16/2013 Confidential 5
  • 6. You Think. We Do. Business Models 4/16/2013 Confidential 6 Skill Development Engineers/ Teams with appropriate tech. skills are deputed at the site for design services as per customer requirement Offshore Project Management Dedicated team provides expertise for clients’ projects from the Company’s Project Delivery Center Offsite/ Offshore ProjectsOnsite Services Harita certified customized Training Programs Joint certification Programs in association with eminent Technology Providers “Bridging the gap between the demand and supply of employable talent” Onsite Project Management
  • 7. You Think. We Do. Tools & Technologies 4/16/2013 Confidential 7 CAD Catia V5 Unigraphics NX Pro/Engineer Solidworks Inventor Solidedge Autocad CAE Hypermesh Optistruct Radioss Partneredcapability
  • 8. You Think. We Do. NPD Capabilities 4/16/2013 Confidential 8 Modeling Drawing Legacy Data conversion FE Meshing Technical illustration (EIP) Reverse Engineering Concept creation Advance 3D Modeling Standardization Design automation Part / Component designs Manufacturing Drawing creation Detailed Design Subsystem design Testing & Validation Crash CFD NVH Industrial design Tolerance Stack up VE/VA Tech. writing (EIP) L1 L2 L3 Structural Analysis Tool design Proto Typing In-house Capability Partnered Capability
  • 9. You Think. We Do. IP Security & Data Confidentiality 4/16/2013 Confidential 9 Data Security • Data transfer through  FTP server - 4 Mbps dedicated data transfer line • Customer authorized logins for workstations • Periodic customer audits to ensure compliance • Mechanisms in place to react to unexpected events/disturbances or natural calamities Employee Policies & Contracts • Non-disclosure & non-compete contracts signed by employees • Periodic trainings and webinars to ensure compliance Physical Security • Access controlled entry and exit for associates and authorized personnel • Security Personnel to guard the premises
  • 10. You Think. We Do. 4/16/2013 Confidential 10 OFF-SHORE capabilities • Data conversion work - Conversion of 2D drawings to 3D CAD models - 2D Legacy drawings can be converted into 3D parametric CAD models - Hardcopy (blueprints) to softcopy conversion • Data migration / History generation/ Data porting work - Migration of 3D models from one CAD tool to the other one to have all the design information in a single (compatible for other activities) software w.r.t inputs like any 3D CAD software file (or) STEP, IGES file • Reverse Engineering (RE) work - With reference to the physical component given as input; scanning/ digitization of the part to point cloud data and then 3D CAD model generation of the same and if required 2D associative manufacturing/ production drawings as well • Engineering Change Management request - Design changes through Engineering Change Notification (ECN) activity with inputs like markup drawings (or) design communication through mail and discussion • Drawing – CAD/ Q.C Checker - Apply GD &T based on the function of the product / manufacturing process. - Ensuring the correctness of the detail and assembly drawing as per the applicable standards and engineering change orders - Drawing changes, standards requirements and to represent documentation requirements - Provide constructive input and feedback to designers upon completion of checking drws - Industry verticals/ segments catered - Heavy Engineering, Off Highway, Auto, M/c tool, Jigs
  • 11. You Think. We Do. • Perform analyses for : - Stress & Deflection - Linear & Non-linear - Static & Dynamic - Transient steady state - Structural & Thermal - Modal & Vibration - Durability & Fatigue - Torque - FE Analysis CFD/ CAE/ FEM – Partnered capability (Strategic) Mesh modeling for various simulation applications: - Crash/ Impact - Noise Vibration and Harness(NVH) - Computational Fluid Dynamics(CFD) CFD services support : - Flow problems related to cavitations, radiation & heat transfer, pressure & temperature variations; etc -Thermal/ Turbulence/ Visco-elastic modeling -Steady state & Transient simulations of internal or external fluid (liquid/ gas) flows - Multi-physics (Fluid-Structure interaction)
  • 12. You Think. We Do. 4/16/2013 Confidential 12 Value Analysis/ Value Engineering (VAVE) Practice Value addition  Structured VAVE methodology  Significant material saving and weight reduction  VAVE programs executed, and proposed options were very well appreciated by the customers Solution portfolio  Design – Simple and modular design  Material – Material alternatives/ Advanced materials  Manufacturing – Combine/Eliminate processes – Automation of process/Inspection Scope Physical Sample/ CAD Data Teardown Brain- storming Concept Generation Concept Evaluation Detail Design Change Implemen -tation Process driven structured methodology
  • 13. You Think. We Do. 4/16/2013 Confidential 13 ON-SITE resource deployment – Delivery model
  • 14. You Think. We Do. Domain competency • Structural /Weldment Part Design, Sub System Design, Assembly Design, Weldment design, Structural Calculations, Welding information's, Welding Calculations, Engineering Changes • Hydraulics Selection of fittings, Selection of Hoses, Hose routings, Schematic drawings, Piping design • Sheet Metal Design Sheet metal part design, Engineering drawing creation • Plastic Part Design Parametric work, Part Design, Interior /Exterior part designs, Trims, Surface modeling, Reverse Engineering and Tooling Feasibility for plastic parts, Draft/ Clash/ DMU analysis, DFMEA • Casting Design Casting/Forging Part design, Machining part design, Engineering Drawing Creation, Engineering Change Notice/ Engineering Change Request • Wiring Harness Design Schematic creation, Harness designs & routing, Fitment drawings, Electrical component packaging 4/16/2013 Confidential 14
  • 15. You Think. We Do. Harita Delivery OS: Phases & Milestones 4/16/2013 Confidential 15 Follow up Customer Feedback & Corrective Actions Engagement Performance Assessment Learning Plan Prioritized Design parameters Risk Assessment Detailed integrated project plan Customer communication plan Trial Result of Prototype/Pilot Results of Design demonstration Opportunities for optimization Final Validation Plans Implement Execution Status Reporting Self check Final Quality check Deliver Preparation Release Readiness Review Delivery as per requirement Define Customer & Business requirements Customer needs & CTQs Conceptual design & feasibility Preliminary Risk Assessment Planning Execution Deliver & Feed back Follow upDefine DP4Plan Trial Implement Customer DP0 DP1 DP2 DP3 Deliver Customer Proto Approval PO EPAKO RRRMilestones Milestones Cross functional Team for each Project EPA LearningProto / Pilot RRRPMPProposal / PO Project control tool using a formalized framework of phases & DPs
  • 16. You Think. We Do. Verticals served … 4/16/2013 Confidential 16
  • 17. You Think. We Do. Industrial & Off-Highway 4/16/2013 Confidential 17 Key benefits of our services: • Experience with off-highway product to provide innovative and imaginative solutions • A flexible and adaptable range of services to meet the specific customer requirements • Familiarity with international standards and working processes • Reduced time-to-market with high-level of IP protection
  • 18. You Think. We Do. Automotive 4/16/2013 Confidential 18 Automotive Chassis & BIW Transmission / Driveline & Steering Engines Interiors & Seating Brakes & Clutches Auto Electrical & Electronics Key benefits of our services: • Engineering team with knowledge, expertise and experience • Reduced time to market with analytical approach with right first time design • Competent cost and high quality products • Reduced time-to-market with high-level of IP protection
  • 19. You Think. We Do. Emerging 4/16/2013 Confidential 19 Emerging Energy & Utilities Consumer Goods & Medical Devices Marine Transportation Oil & Gas Aerospace Key benefits of our services: • Expertise in executing a full range of design requirements - simple detail design to complex design • Savings through value engineering • A flexible and adaptable range of services to meet the specific customer requirements • Domain experts to solve complex technical problems and help scaling up the competencies • Strong focus on building competencies • Ready to prove ourselves in emerging verticals
  • 20. You Think. We Do. 4/16/2013 Confidential 20 Engagement Models • Effort based billing • Rates are dependent on expertise, experience, location and duration Time & Material • Definite project scope and deliverables • Pre-negotiated terms and deliverables/milestones Project Based • Dedicated facility • Replicate customers current environment away from home Virtual Design Centre
  • 21. You Think. We Do. 4/16/2013 Confidential 21 Value Proposition • Design support for product upgrades, derivative designs and NPD programs • Establish Centre of Excellence (CoE) for… - CAD (Data migration, Reverse Engineering) - FEM (Meshing) - Value Analysis (VA)/ Value Engineering (VE) - Product Design support • Full CFD/CAE & FE Analysis support with partnered capability • Domain expertise from industry and academia • Flexible Ramp-up and Ramp-down business models ( ONSITE resources/ OFFSITE projects) • Infrastructure in place for IP security Services Value-Add Products • Direct Value Added Re-seller (VAR) for Dassault PLM solutions for their value solutions (VS) range of products: - CATIA, DELMIA, SIMULIA, ENOVIA
  • 22. You Think. We Do. Thank You 4/16/2013 Confidential 22