Experience-Driven Design with Playful Experience Targets
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Reflections on Experience-Driven Design: a Case Study on Designing for Playful Experiences. Presentation given at DPPI' 2013 conference.
![Experience-Driven Design (EDD)
• Takes (user) experience as a starting point, “valuing the
whole person behind the ‘user’” [Wright & McCarthy]
• User needs and values reflected in the experiences
• The targeted experience(s), and stories around them, are
used as a central concept of the design vision [Hassenzahl]
• Focuses on the key design elements: context,
interpretation, participation
Experience as a target vs. ”traditional” targets
2Thomas Olsson – TUT/IHTE](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Experience-Driven Design with Playful Experience Targets
- 1. Sep 5th 2013 @Newcastle Reflections on Experience-Driven Design: a Case Study on Designing for Playful Experiences Thomas Olsson, Kaisa Väänänen-Vainio- Mattila, Timo Saari Andrés Lucero, Juha Arrasvuori DPPI 2013DPPI 2013 Tampere University of Technology Department of Pervasive Computing Unit of Human-centered Technology (IHTE) www.cs.tut.fi/ihte Nokia Research Center, Tampere research.nokia.com
- 2. Experience-Driven Design (EDD) • Takes (user) experience as a starting point, “valuing the whole person behind the ‘user’” [Wright & McCarthy] • User needs and values reflected in the experiences • The targeted experience(s), and stories around them, are used as a central concept of the design vision [Hassenzahl] • Focuses on the key design elements: context, interpretation, participation Experience as a target vs. ”traditional” targets 2Thomas Olsson – TUT/IHTE
- 3. Our Case • EDD in practical assignment of a post-grad seminar course – Explorative approach for conceptual design – ’Quasi-EDD’: targets given but innovation required – One research problem, several groups with different targets • Some boundaries were set – A video or interactive prototype as the main outcome – Interactive technology with novelty value – User involvement at some point However, no business-critical requirements
- 5. Playful experiences as starting points • Playfulness: something that is not serious (and does not have real-world consequences) – Approach of making the activities enjoyable • PLEX framework [Korhonen, Lucero, Arrasvuori et al.] – Room for exploration and brainstorming – Allows considering different sources of the experiences Thomas Olsson – TUT/IHTE 5
- 6. PLEX categories – re-grouped • Adventure: Discovery & Exploration & Captivation • Imagination: Expression & Fantasy & Simulation • Excitement: Thrill & Subversion & Humor • Excel oneself: Suffering & Challenge & Completion • Physical: Sensation & Relaxation & Eroticism • Caretaking: Nurture & Sympathy & Control • Social: Fellowship & Submission &Thomas Olsson – TUT/IHTE 6
- 8. Resulted Concepts 1/5 • Blinky Hearts – a collaborative and reciprocal caretaking system for helping out people in practical matters and small emergencies – social ecosystem where ‘white knights’ with ‘Magic ball’ devices can assist people around with ‘Blinky heart’ devices [Nurture, Sympathy, Control] Thomas Olsson – TUT/IHTE 8
- 9. Resulted Concepts 2/5 • Samba Tram – a collective experience of avoiding misery during the long winter – bringing social media elements into more physical and local form in public transportation – interactive materials & surfaces, video projection and 3D audio to project ’avatars’ in the samba tram – provides people with a breakaway from the hectic work life and turns dull social norms in public transportation upside down [Humor, Subversion, Thrill] Thomas Olsson – TUT/IHTE 9
- 10. Resulted Concepts 3/5 • SeekThrough – a wearable interaction device concept (a winter glove) for social augmented reality games, with embodied and tangible interactions – provides location cues for real- world locations called ‘stashes’ and other players – team formation and team-based challenges [Competition, Fellowship, Submission] Thomas Olsson – TUT/IHTE 10
- 11. Resulted Concepts 4/5 • Snow Angels – a smart jacket with tactile guidance, augmenting the user’s journeys in the winter landscape with physical sensations – proactive suggestions about nearby points of interests, e.g. nice winter sceneries – gestural input from the user [Fantasy, Expression, Simulation] Thomas Olsson – TUT/IHTE 11
- 12. Resulted Concepts 5/5 • Story Cap – a winter cap that encourages users to exercise outdoors by telling an audiobook-like interactive story – narration proceeds only when moving – provides choices to the narration based on the route, to allow discovering new routes [Discovery, Exploration, Captivation] Thomas Olsson – TUT/IHTE 12
- 13. In summary • Resulted in a nice spectrum of concepts… – (Wearable) interaction devices – Application concepts – Services based on social aspects • Also in terms of origins of the experiences: Thomas Olsson – TUT/IHTE 13
- 14. Benefits and roles of EDD with PLEX 1. Guiding and framing – Ultimate purpose, design dream – Helped maintain focus 1. Inspiration – Surprising combinations catalyzed idea creation 1. Evaluation – Constant and concrete reminder – Helped prioritize and assess solutions – Measures for user validation 1. Communication – Sharing design vision internally & communicating it to stakeholders – Scriptwriting the video Thomas Olsson – TUT/IHTE 14 “The PLEX Cards pushed and pushed us to do better and better; but in a natural way” “The PLEX Cards pushed and pushed us to do better and better; but in a natural way” “…If we would have been able to define the target experiences ourselves, it would most probably have lead to ‘obvious’ or too easy target experiences” “…If we would have been able to define the target experiences ourselves, it would most probably have lead to ‘obvious’ or too easy target experiences” “Eureka on how much people are able to create from very little!” “Eureka on how much people are able to create from very little!” “Having the target experiences given to us was limiting but definitely forced us to actually design experience-drivenly” “Having the target experiences given to us was limiting but definitely forced us to actually design experience-drivenly” “Realizing that an experience can be used as an inspiration for design, and kind of also to set some criteria for the design.” “Realizing that an experience can be used as an inspiration for design, and kind of also to set some criteria for the design.”
- 15. Considerations & future work • Grouping several PLEX-cards seems like a good idea – To consider: semantic overlap vs. contradictions • From an approach to more concrete methods? • Experience as a target vs. any other target? – How to validate that a target is met? • Limitations in generalizing results from a seminar course Thomas Olsson – TUT/IHTE 15
- 16. Conclusions • Different targets did produce relatively different results • Groups of PLEX Cards served well as design targets – Rather concrete and specific but leave space for subjective interpretation – Nice contrasts in the problem domain vs. the types of targets • So what is EDD actually? √ Design philosophy √ Approach ? Method 16Thomas Olsson – TUT/IHTE
- 17. Q & A TUT: Thomas Olsson (thomas.olsson@tut.fi) Kaisa Väänänen-Vainio-Mattila Timo Saari NRC: Andrés Lucero Juha Arrasvuori Tampere University of Technology Department of Pervasive Computing Unit of Human-centered Technology (IHTE) www.cs.tut.fi/ihte Nokia Research Center, Tampere Research.nokia.com Acknowledgements: Sanna Eklund, Jani Heikkinen, Tomi Heimonen, Tuuli Keskinen, Kati Kuusinen, Tiina Kymäläinen, Matti Luhtala, Piia Nurkka, Jarno Ojala, Jaana Olsson, Jarmo Palviainen, Farrukh Sahar, Katja Suhonen, Mikko Väätäinen, Heli Väätäjä, Roderick Walsh
Editor's Notes
- To begin with, let me briefly define how we saw the concept of EDD - Experience Design; Experience-Centered Design; (Empathic Design) 2: experience as the primary target; experience as a “Design dream”; Over the last few years, a lot of interest in Experience-Driven Design as an approach but fairly little knowledge on and methods for how in practice to design for specific user experiences (role playing, body storming, user stories) – one of the motivations why we wanted to explore this Traditional targets: persona, user segment, user needs, usability goals, technology-driven goals, pragmatic problem solving… exploring how a rather abstract experience can actually serve as a design target
- 1.1 students’ backgrounds mainly in engineering, UCD or interaction technique research ”designerly” way of working on conceptual design 16 students altogether (8+8), ages varying from late-twenties to early forties
- ”How to support moving and navigating in the Finnish winter” Coldness, limited visibility, snow covering roads, routes changing… - design problem was timely, but also broad as a design space
- 1.1: A general trend in product design to focus on enjoyability and pleasure The 22 PLEX categories cover a broad spectrum of experiences, some of which are ‘evident’ in play activities, while others may appear surprising in this context (e.g., ‘Suffering’ and ‘Eroticism’) or common also outside this context (e.g. Sympathy, Expression)
- By grouping these based on semantic similarities we expected to broaden the design space make the students think about several aspects in the designs; also to see how they make selections based on the group of three targets - multiple groups with the same design problem allowed us to see the diversity in the solutions as a result of having different target experiences
- 4-hour workshop with 5 stages of idea creation/refinement activity with varying stimuli and tasks - Around subtopics of the problem domain - E.g. keeping warm & equipment, change of landscape and routes - And with different methods of brainstorming - E.g. Visual sketching, VNA-cards, collage creation - The groups’ own PLEX Cards were carried along
- Videos at: http://www.tunnelvision.fi/vid/edd_ws_exitement_draft_small.mov http://www.youtube.com/watch?v=HQm9UcMsEok&feature=g-upl&context=G2d72a0eAUAAAAAAAAAA
- Videos at: http://www.tunnelvision.fi/vid/edd_ws_exitement_draft_small.mov http://www.youtube.com/watch?v=HQm9UcMsEok&feature=g-upl&context=G2d72a0eAUAAAAAAAAAA
- Videos at: http://www.tunnelvision.fi/vid/edd_ws_exitement_draft_small.mov http://www.youtube.com/watch?v=HQm9UcMsEok&feature=g-upl&context=G2d72a0eAUAAAAAAAAAA
- Videos at: http://www.tunnelvision.fi/vid/edd_ws_exitement_draft_small.mov http://www.youtube.com/watch?v=HQm9UcMsEok&feature=g-upl&context=G2d72a0eAUAAAAAAAAAA
- Videos at: http://www.tunnelvision.fi/vid/edd_ws_exitement_draft_small.mov http://www.youtube.com/watch?v=HQm9UcMsEok&feature=g-upl&context=G2d72a0eAUAAAAAAAAAA
- Clear novelties cf. to ”traditional” results of practical assignments Expanded the design scope (not only about solving wintery challenges but also taking advantage of the possibilities) - Product features: by a designer, e.g. functionality, content, interaction style, and presentation style - Apparent product character: high-level description of the personal perception of the product features (e.g. novel, interesting, useful) - Consequences are judgments about the products emotional and behavioral consequences (e.g. pleasure, getting inspired by using the product)
- 1: ”fundamental WHY”, ”guiding star” - e.g. snow angels started off with a rough idea of an interactive jacket but needed focusing to understand what to do with it 4: Who are the users, what’s the context, consequences of usage etc.
- Regrouping: groups of similar or mutually contradictory experience categories - perhaps, the more out-of-scope the experiential targets are, the more ”disruptive” or ”revolutionary” the concepts might become Approach: We perhaps did not give the students enough methods to choose from especially engineers often want clearly documented and step-by-step processes Targets: Can inspire, guide and help communicating But can be harder to ’guarantee’ or measure in the first place (being subjective, subjective and more open-ended) Some might say that a target is not a good one if you cannot measure if it has been met Would benefit from coupling with other types of targets that can be more easily validated
- PLEX: broad/abstract enough to allow various interpretations concrete enough to be ”measurable” What: Philosophy related to UCD and complements it nicely, but more vision-driven whereas UCD is more analysis- and empiria-driven Approach in terms of what to put in the focus, what are the fundamental goals Although serves well as stimuli in idea creation, is not (yet) a method in terms of providing concerete how-to instructions or processes for later phases in the design processes, especially concerning new designers’ needs for specified processes and methods