1. SASH
THEME
IMAGES
PRODUCTS
COPY
COLOURS
o Include images/do not include images?
o Use images of people benefiting from the
charity?
o Use images of people who are suffering
and need the charity’s help?
o A negative theme based around the
poverty and homelessness which the
charity is trying to prevent?
o A happy theme based around the positive
effects that the charity is already
achieving?
o Business cards?
o Flyers?
o Posters?
o Billboards?
o Leaflets
o Stickers
o Bright and bold colours
that would be associated
with a positive theme?
o Muted, dull colours that
would match up with a
negative theme
Image to text ratio:
o More imagery compared to text?
o More text compared to imagery?
Fonts:
o Bold and cheerful?
o Dull and lifeless?
o Make sure that the font is clear and easy
to read, no matter what the theme of the
product is
TASK 5