Success through Technology using Social Media
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We schooled SA's best on how to build their personal brand using the right Social Media platforms to tell engaging stories online.
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Success through Technology using Social Media
- 1. Success through Technology using Social Media Liesl de Bruin and Olga-Jean Queen
- 2. Share your thoughts #YouAreShowbiz “ ” All the (digital) world's a stage and most of us are desperately unrehearsed. - Sean O’Casey
- 3. Share your thoughts #YouAreShowbiz Are Has social media become YOUR stage? # ShowbizYou
- 5. Share your thoughts #YouAreShowbiz Personal brand – Zoella 25 years old 8,9mil subs 532mil views Joined 2009 3,69mil followers 5,6mil followers 2,3mil likes
- 6. Share your thoughts #YouAreShowbiz Personal brand – Zoella Published author 2nd book in 2015 Zoella Beauty Line Biggest launch Of 2014 Named Grazia’s most inspirational woman In tech
- 7. Share your thoughts #YouAreShowbiz Personal brand – Zoella Nickelodeon Kids Choice Award 2014 UK Favourite Vlogger
- 9. Share your thoughts #YouAreShowbiz Personal brand – Caspar Lee First video at age 14 6,5mil subs 367mil views Joined 2010 2,99mil followers 3,2mil followers 1,2mil likes
- 10. Share your thoughts #YouAreShowbiz Personal brand – Caspar Lee Featuring in 2015 SpongeBob Movie Featured as Garlic Nickelodeon Kid’s Choice Nominated 2015 – UK’s Favourite Vlogger
- 11. Share your thoughts #YouAreShowbiz Ka-ching 55% of ad revenue to creator £5mil per year £443,41 per hour
- 12. Share your thoughts #YouAreShowbiz Ka-ching £4000p/m Ad revenue £20,000 for product placement First book: £2mil in sales
- 13. Share your thoughts #YouAreShowbiz Ka-ching Record 70,000 units sold Zoella Beauty 3 Vlogger tour Selling tickets and merchandise Zoella and Caspar Charge appearance fees for events
- 15. Share your thoughts #YouAreShowbiz Justine Sacco “Weird German Dude: You’re in First Class. It’s 2014. Get some deodorant.’ — Inner monologue as I inhale BO. Thank God for pharmaceuticals.” – Tweet by Justine Then, during her layover at Heathrow: “Chilly — cucumber sandwiches — bad teeth. Back in London!” And on Dec. 20, before the final leg of her trip to Cape Town and before boarding an 11hr flight…
- 17. Share your thoughts #YouAreShowbiz Personal brand 140 followers – where’s the harm? Her tweet was RT over 3000 times #HasJustineLandedYet trended People went to CT International She was fired
- 18. Share your thoughts #YouAreShowbiz The dangers of the internet
- 19. Share your thoughts #YouAreShowbiz Staying true to your brand
- 20. Share your thoughts #YouAreShowbiz Channel Mapping
- 21. Share your thoughts #YouAreShowbiz Build your Brand Love Trust breeds love Listen and adapt Respond and engage Be accountable
- 22. Share your thoughts #YouAreShowbiz What’s your story? The Message The Emotion The Action
- 23. Share your thoughts #YouAreShowbiz What’s your story?
- 24. We hope we’ve inspired you to use social media as your stage Thank you
- 25. Tweet us your questions using #YouAreShowbiz Q & A? @Liesldb @OlgiJean
Editor's Notes
- Before photographers had to shoot weddings now they become famous on Instagram Before writers had to got to writing school, now they blog Musicians would have to go to talent shows and perform onstage, now they are discovered online
- Tweet us yes or no or your questions Olga The stage has changed. Has social media become your stage?
- Liesl 25 years old, joining YouTube in 2009 8,9 million subscribers with 532 million views 3,69 million followers on Twitter 5,6 million followers on Instagram 2,3 million likes on Facebook
- Liesl 25 years old, joining YouTube in 2009 8,9 million subscribers with 532 million views 3,69 million followers on Twitter 5,6 million followers on Instagram 2,3 million likes on Facebook
- Liesl Her second book is coming in 2015 Launched Zoella Beauty in 2014 and it was the biggest beauty launch of the year She was named most inspirational woman in technology by Grazia Won the 2014 Nickelodeon Kids Choice Award for UK’s Favourite Vlogger
- Liesl Her second book is coming in 2015 Launched Zoella Beauty in 2014 and it was the biggest beauty launch of the year She was named most inspirational woman in technology by Grazia
- Liesl Won the 2014 Nickelodeon Kids Choice Award for UK’s Favourite Vlogger
- Olga Caspar did his first video at the age of 14 Joined YouTube in 2010 He has just over 6,5mil subscribers on his YouTube channels 367mil views 3.2mil followers on Instagram 2.99mil followers on Twitter
- Olga Caspar did his first video at the age of 14 Joined YouTube in 2010 He has just over 6,5mil subscribers on his YouTube channels 367mil views 3.2mil followers on Instagram 2.99mil followers on Twitter
- Olga Caspar did his first video at the age of 14 Joined YouTube in 2010 He has just over 6,5mil subscribers on his YouTube channels 367mil views 3.2mil followers on Instagram 2.99mil followers on Twitter 1,2mil likes on Facebook
- Olga Will feature in the 2015 SpongeBob movie He featured in the movie Spud 3 as Garlic He’s been nominated for the 2015 Nickelodeon Kid’s Choice Awards for UK’s Favourite Vlogger
- Olga Will feature in the 2015 SpongeBob movie He featured in the movie Spud 3 as Garlic He’s been nominated for the 2015 Nickelodeon Kid’s Choice Awards for UK’s Favourite Vlogger
- Olga YouTube pays 55% of the ad revenue to the video creator SocialBlade estimates that Caspar earns about 5mil a year just off his YouTube channel Zoella is said to be making around £443,41 per hour. She makes money from the ads and for every view on her videos
- Olga YouTube pays 55% of the ad revenue to the video creator SocialBlade estimates that Caspar earns about 5mil a year just off his YouTube channel Zoella is said to be making around £443,41 per hour. She makes money from the ads and for every view on her videos
- Liesl Zoella’s blog brings in £4000 a month from ads Zoella will charge you £20 000 to place your product in her video Her first book has raked up £2mil in sales so far. She was paid £100k before it hit the shelves
- Liesl Zoella’s blog brings in £4000 a month from ads Zoella will charge you £20 000 to place your product in her video Her first book has raked up £2mil in sales so far. She was paid £100k before it hit the shelves
- Olga Her beauty line saw a record 70 000 units sold Zoella and other vloggers launched their own 3 date mini tour. They sold tickets and each of them sold their own merchandise at the event Both Caspar and Zoella charge appearance fees Talk about collaborations and then play video
- Olga Her beauty line saw a record 70 000 units sold Zoella and other vloggers launched their own 3 date mini tour. They sold tickets and each of them sold their own merchandise at the event Both Caspar and Zoella charge appearance fees Talk about collaborations and then play video
- Liesl to lead in with personal brand vs collaboration and how it can go wrong
- Liesl False belief of disconnection between social and RL Companies now search social platforms before hiring The perception of your persona on social media sticks Content on the internet is long lasting Why is your personal brand important? Weird German Dude: You’re in First Class. It’s 2014. Get some deodorant.’ — Inner monologue as I inhale BO. Thank God for pharmaceuticals.” Then, during her layover at Heathrow: “Chilly — cucumber sandwiches — bad teeth. Back in London!” And on Dec. 20, before the final leg of her trip to Cape Town and before boarding an 11hr flight…
- Liesl 140 followers – where’s the harm? Her tweet was RT over 3000 times #HasJustineLandedYet trended People went to CT International She was fired
- Olga
- Liesl Trust breeds brand love. We should communicate in a consistent, personal brand voice Listen to your audience and post what they want to see Respond to as many comments and questions as you can. Stop trying to sell yourself. Without your fans and community you’d have no career. Always remember that Hold yourself accountable. No matter what, it is important to hold yourself publicly accountable to build trust
- Liesl The message The emotion The action
- “Give that man a bells”