The document discusses creating a brand that encourages people to make changes in their lives. It proposes marketing campaigns like creating video programs of real people's life changes, trainings for self-improvement, and forums where people can help each other. The goal is to promote the message that every moment offers an opportunity to change one's life through actions like choosing a new daily routine or culture of self-improvement.

1. There’s always a choice

3. People are stuck in their grey live
facebook
sleep
TV
work
work
sleep
eat
eat
TV
work
eat
TV
facebook
work
TV
facebook
work
facebook
sleep

4. Big idea
Every single moment is another opportunity to
change your whole life.

5. Brand image
Encouraging and helping people to change their live
and become a better person.

6. Marketing campaign
Not words but actions
Creating video-programs with examples of real
people that have changed their lives
Creating trainings for life-change (outsourcing)
Creating actions where people can win brand
new experience

7. Marketing campaign
Not words but actions
Creating own culture – Choice-culture, with rules
to follow for self-improvement
Creating and promoting internet-forums where
people will help each other to change
Other marketing campaigns (TV- and internetadvertising, promo-campaigns etc.)

8. In brief

Product - vitamins drink with light taste

Brand name –

Logo –

Slogan – Choice to change