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The power of celebrity


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The power of celebrity

  1. 1. The Power Of Celebrity
  2. 2. Case Study <ul><li>Title – How Celebrities make objects and places desirable. </li></ul><ul><li>Issue – Celebrity endorsement: The various uses made of celebrity involvement in marketing strategies. </li></ul>
  3. 3. Picking apart the Title and Issue <ul><li>The first thing you should do is pick it apart, and consider what other issues you may be able to intertwine. </li></ul><ul><li>Marketing </li></ul><ul><li>Endorsement </li></ul><ul><li>Task – Do these two words mean the same thing? If different, how? </li></ul><ul><li>Can you think of celebrity marketing and celebrity endorsement as separate things? </li></ul>
  4. 4. Involvement <ul><li>What could involvement mean with regards to using celebrities in marketing strategies? </li></ul><ul><li>Make a list of the different types of involvement a celebrity could have in making an object desirable. </li></ul>
  5. 5. Focus/Angle <ul><li>Task – If you were to choose this area of study what could you focus on? (angle) </li></ul><ul><li>What key texts may you use? (celebrities) </li></ul>
  6. 6. Task <ul><li>Choose a celebrity marketing campaign or celebrity endorsement. </li></ul><ul><li>Gather a range of texts that you will use as your primary analysis. </li></ul><ul><li>20 minutes </li></ul>
  7. 7. Question <ul><li>What persona does your celebrity embody and what does he/she market or endorse to heighten this persona? </li></ul>