1. Organizing the Internet
into Actionable Business Intelligence

2. Introduction
• More information than has ever been possible
• Web Analytics and Business Intelligence Suite
• First fully mature analytics product
• Studied hundreds of analytics products
• Integrated into one interface

3. How We Provide Value
• Groundbreaking Technology
– Real-time video
– Watch each action
• Superior Data
– Store every on page action
– Customer targeting and segmentation capabilities
• Full Customization
– Tailored to any business specific needs
• Exclusive Business and Competitive Insight
– Database ownership

4. The Next Generation of Analytics
“ The only way that companies can make
informed strategic decisions is by monitoring
online customer behavior closely and using
these insights as the basis for high level
business planning.
- Econsultancy
”

5. Live Visitor Action Videos
**Completely transparent to visitors

6. Live Visitor Action Videos
*The first time this is possible without any downloads on the visitors’ computer

7. Visitor History Library
**Same usability structure as Youtube - most usable for practical linking and analysis

8. Fully Customizable Video Display
Filter “Who” and/or “What” is displayed
“Who”
Only display visitors who made at least 5 purchases
“What”
Display the text “HELP” on videos of visitors that
encounter a page error

9. Practical Previews for Efficient Analysis
• Search for recordings based on any metric
• Preview results before viewing specific details

10. Directly Synced With All Other Data

11. Conversion Scenarios
It is estimated that 50% of potential sales are lost on the Internet
because users are not finding the information they need
“ 78 percent of companies are just hoping for
success, by guessing how they are at providing
their customers with quality experiences.
- clickz.com
”

12. Conversion Funnels

13. Conversion Funnels
**Analyze paths, remove road blocks and reduce abandon rates

14. Custom Tagging and Targeted Solutions
Companies whose conversion rates have improved over the
previous 12 months have used 50% more ways to segment their visitors
and customers than those companies whose conversion rates have not
improved.
“ Segmenting data is the key to your success and
that of your company.
- Intuit, Director of Research and Analytics
”

15. Visitor and Action Based Tagging
Identify and segment your traffic based on current or previous website activity

16. Visitor and Action Based Tagging

17. Visitor Value Index
Quantify the precise value of each customer to your business

18. Visitor Value Index
Visitor Value can be set as a fixed or incremental value

19. Targeted Solutions
“ As online marketers, we need to evolve to the
point where we understand our customers’
behaviors and can test concepts and ideas live
and in real time.
- Adobe, Usability Study
”

20. Targeted Solutions
• Dynamically Update which Content is Delivered to Visitors
• Can automatically be applied to any Tag
• Custom script or use default solutions
• Example Solution Scripts
– Feedback Forms/Surveys
– Variable Pricing
– Layout Preferences
– Geo Targeted Offers

21. Targeted Solutions Example

22. Forms and Input Analysis
• Store and track every Input on Form Fields and Search Bars
• Extremely detailed visitor specific and site-wide analytics
** Fully adjustable to adhere to website or industry specific legalities

23. Forms and Input Analysis
Visitor specific example focused on differentiating technical abilities

24. Click and Movement Plotting
Understand which areas of your website are drawing your visitors’ attention
“ According to research
conducted by Carnegie Mellon,
there is an 88% correlation
between Mouse and Eye
Movement.
”

25. Exclusive Business and Competitive Insight
Worldwide Website Database
Our database has indexed 180
million unique domains, more than
any other company in the world.
Google and Bing’s search indexes > 10 million domains

26. Exclusive Business and Competitive Insight
Worldwide Website Database
• Direct vision into
– Industry wide trends
– Niche focused trends
– Predictive analysis
• Direct searches into our database
– most common analytics and technologies used by the most successful
companies in the world
*Custom requests for competitor specific trends or information

27. Structural Optimization
Unmatched Capability and Flexibility
Common Practice - Use Multiple Analytic Products
• ↑ time and resources
• Basic metrics defined differently
– Cross reference inconsistent

28. Structural Optimization
Unmatched Capability and Flexibility
Unique Technologies + Superior Data = Distinct Competitive Advantage
• Efficient Data Structure
– Same data source in every analytic
– Predictive analysis
• Direct searches into our database
– most common analytics and technologies used by the most successful
companies in the world

29. Full Customization
Relevant Statistics are not one size fits All
• Most analytics products
– Use the same basic technical structure
– Choose most “relevant” stats to display
Relevancy differs for each company
Complete Data Storage + Customizable Structure
**Cater to any custom analytic request