2. What are we about?
Transportation
-convenient
-reliable
-cheap
-no stress
-readily available
-travel together
-ride as a passenger
Sustainability
-limit greenhouse gas
emissions
-reduce the number of cars
on the road
-reduce parking spots
needed
-create less waste
-contribute to the solution
not the problem
Where and how can we apply this?
3. Market Opportunity
Greater Toronto Area
-traffic congestion is at
an all time high
-lack of parking spots
downtown
-stressful driving
-inconvenient public
transportation
-businesses unable to
provide adequate
parking
Business Park Expansions
-no room for businesses
downtown
-relocating to outer
business parks
-lack of public
transportation to this area
4. “At E-Shuttle we strive to provide
convenient sustainable
transportation services for your
business employees.”
5. Our team
James
Roth (Project Manager)
Breanne O’Grady (Communications)
Dave Carscadden (Finance)
Yilun (Tommy) Na(R&D/Technology)
Wen(Claire) Tian(Marketing)
7. Service Description
Contractual
shuttle service
Provides a convenient
transportation for daily commutes,
travel to special events, meetings
etc.
Reduces congestion and parking
in busy downtown Toronto
9. Electric Van ( Peugeot eBoxer )
Fully
electricity powered
Average range of 160km, with the top
speed of 112 km/h
Three phase charging in 7-9 hours , level
2
Cost: $74,000
Aim to zero emissions of vehicles
10. Marketing Comparison
Personal
vehicles
Public transportation
Other shuttle companies
Compare the electricity cost and
gasoline cost
Charging electric vehicle in one
month will be 100 dollars cheaper
than refueling traditional vehicle
with gasoline. (CPS Energy, 2013)
11. Marketplace
Shuttle service
SWOT Analysis
Strengths:
-low operating costs (no gas to pay for)
-no direct competition
Weaknesses:
-new technology used at this scale
-limited range on vehicles
-multiple benefits for client
-limited charging infrastructure
-environmentally friendly stigma
S.W.O.T
Opportunities:
Threats:
-large scale of application
-no barriers to entry
-technological improvements
-many indirect competitors
-partnership with EV charging stations
-limited interest from companies
12. Customers and competitors
Target customers: Large corporations in greater
Toronto area
Business parks
Green incentive, green lifestyle
Judge their environmental practices as
inadequate
Improve their Corporate Social Responsibility
Report
With abundant money
13. Marketing Strategies
Target Market -define
Service -describe
Advertising-communicate
Logo
Green Seal Certification
US-based,
non-profit environmental labelling
organization
Conferences
Green events
Live
Green Toronto
Social Media Channels
Facebook, Twitter
14. Operation
Outsourcing
of services to major industrial
companies in Toronto.
Strategy
is comprised of three areas:
Provide
a quality transportation service,
Increase sustainability awareness, and
contribute to companies green initiative; and,
Reduce travel and wait time for all parties.
15. Operations Strategy
All
operations will be based on projects.
Constant
1)
2)
communication between:
E-Shuttle and drivers
E-Shuttle and contracted companies
Range of sites, routes and scheduling will be
dependent upon contracted company.
Create standards for entire operation and
service.
Bids, awards and contracts
All communication
Routes
16. Operation Scope
Inter-office operations will focus on marketing, and
project management of contracts.
• Market for new customers and for the re-signing of
current companies.
• Project management will include all communication
between customer and drivers, creation of routes
and schedules.
Main hire is drivers:
• 1 full-time driver per car, 1
part-time driver per 2 vehicles
• Main form of expenses; as
company expands new
drivers will need to be hired
and trained.
17. Contract and Business Case
Standard
contract for all companies:
E-Shuttle
Fees
Customer Fees
Insurance
Compliance
Scope of work
Party Responsibilities
18. Development
Short
Term (Conservative)
# of
Year 1
Year 2
Year 3
Year 4
Year 5
Shuttles
5
8
11
14
17
Drivers
7
11
15
19
23
Clients
1
1-2
2
3
4
Long
Term (Aggressive)
# of
Year 6
Year 7
Year 8
Year 9
Year 10
Shuttles
25
35
45
60
75
Drivers
32
45
58
78
98
Clients
5
7
9
12
15
19. Financials Year 1
Year 1 – 5 Shuttle Vans
Yearly Revenue
$385,000
Yearly Expenses
Vehicles
$74,604
Maintenance
$18,000
Marketing
$3,000
Salaries
$180,000
Charging Expenses $4,500
Income Taxes
$20,978
Total Yearly Expenses
$301,082
Net Income
$83,918
20. Financials Year 6
Year 6 – 25 Shuttle Vans
Yearly Revenue
$1,840,000
Yearly Expenses
Vehicles
$298,452
Maintenance
$90,000
Marketing
$3,000
Salaries
$855,000
Charging Expenses $22,500
Income Taxes
$114,208
Total Yearly Expenses
$1,383,160
Net Income
$456,840
22. Factors to Success
Much
lower operation costs compared to
the competition
Ontario Government EV Car grant helping
with purchase of vans
Expansion of downtown core to outer city
business parks
Green status that is attached to hiring EShuttle
