Our group project consists of an exhibition dedicated to university students’ life: “UNIBOOK”. The basic objective of “UNIBOOK” is to represent the life of students in Bologna from the 1940s to the current times. The Museo Della Storia Di Bologna has been chosen to be the hosting place of the exhibition as it is the biggest urban museum of the city. The Museum of the History of Bologna represents the life of the city from the foundation of the first settlement to the current times. It is placed in one of the oldest buildings in Bologna dating back to the 14th century. The Museum focus on history and changes of the city life over time; attention is given to both turning points in history and everyday life of citizens. The biggest part of collection is devoted to pre-history, medieval history and history of 17-19 century. Unfortunately though, the modern life of the city seems to be out of the focus and the group of citizens which evidently is underrepresented is that of students, although the city of Bologna is perceived as the symbol of University cities not only in Italy but all over the world. While planning the project and the concept of the exhibition we always kept in mind the Museums activities to design an exhibition which will perfectly fit in the Hosting Organization. We would like to combine the documentation approach with historical overview and the creative approach. For that purpose the historical part of the exhibition will contain the photos of student life, taken from the archives of the University and the modern part is planned to be formed by images of the current students of Unibo. In the following pages you can find the detailed description of our exhibition.

1. Abdallah | Badini | Gozorren | Gulotta |
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2. Contents
• History
{Unibo & students of Bologna}
• The exhibition
• Education
• Marketing
• Fundraising
• Evaluation
{Timeline | Planning | Program | Development |
Implementation | Exhibition period | Closing the
exhibition}
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3. History
 History of UNIBO:
• 1st University in the Western world
• Birth: 1088
• 1st recorded scholars: Pepone & Irnerio
 Students History:
• Bologna as: University students town
• Population during class sessions:
400,000 500,000
• Erasmus, Socrates, International
students
• Important role in European History
• Movements & Revolutions
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4. The Exhibition
• Place: Palazzo Pepoli, Mezzanine
• What: Photography exhibition of students from the past and present
• Dichotomy: Past vs. Present
Winning
Archived
present
photographs
photographs
Classical &modern
style inspired by
Interactive screens
the Salon-style
from the 1800s
• Viewer Interaction within the historical context of the museum
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5. Abdallah | Badini | Gozorren | Gulotta |
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6. Photo Contest
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7. Prizes for the participants
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8. Target Audience of UNIBOOK &
related activities
• Current university students  Italian &
International (more than 5000 in 2011)
 explain them both recent past and present of
the city for what concerns its relationship with
students (given their massive presence in urban
area )
 make them the focal point of a section of the
Museum  exhibiting their own pictures and
empowering them
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9. • Students from middle / high School :
 modify potentially biased / stereotypical image of
students
 approach / explore from a new perspective the idea of
university life (and its specificities)
• Adults  involving them together with their children /
grandchildren
 offer them chance to share experience / activities
(concretely and emotionally )
 provide time to explore by themselves the rest of the
Museum or the exhibition more in depth / enjoy free
time with the rest of the adult audience
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10. UNIBOOK Educational Activities 
EDUTAINMENT
Guided Tours  different sub-groups will be identified
• connection with the Museum as a whole ( two different possibilities)
• focusing on students’ life and University  40/ 45 minutes (4 rooms of Museum + Exhibition)
• offered on Sunday and during 4 weekdays afternoon at fixed times
• “Goliardia Tour”  unique and always different experience
Workshops
• paint and transform pictures / collage activities / interactive storytelling  specific
audience will be targeted
• possibility to couple them with guided tours on Sunday afternoon
• once a week specifically for schools (Tuesday) + open to everybody on Sunday
afternoon
Conferences  having as guest speaker a Professor from the University of Bologna
• different audience as target
• during the opening of the Exhibition the first one
• covering hot / relevant issues concerning students’ life
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11. <Marketing {Adults}

12. <Marketing {Youngsters}
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13. Fundraising
Exhibition Educational Promotion Overheads
•Workshops •Press
•Supplies confernce •Unpredictable
•Guided tours •Promotion costs
•Competition •Conferences
material
•Advertising
5701,2 5122,2 2222,2 1304,57
Tot Exp 14350,23
-2870,226
Tot Rev 11480,00
Competition
Media Sponsor Partners Fees
sponsors
•Prizes •Media coverage •Content •Guided tours
•Running costs •advertising •Space •Workshop
3000,0 1000,0 2800,0 4680,0

14. Competition
sponsors Partners
•Grancereale •Museo della storia di
Media Bologna
Fees
•Gambini
Sponsor •Unibo
•Fabrica Features •Guided tours
•Graphic Design
•Corsi Fotografia Il Resto del Carlino •Workshop
Bologna
•Paoletti
•Content
•La Ferramenta
•To cover
•Media coverage •Space
own costs
•advertising •HD touch
•Prizes
Screen
•Running
costs Loss -2870,226 monetary funds needed!!

15. Evaluation .
Timeline
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16. Context and Benchmarking
Competitor:
Museum DisturBo: Maratona
of European Students Fotografica
• The Museum of European Students The other event we should take into
from the first look can be defined as consideration is Maratona Fotografica
the main competitor of the future DisturBo – the photography contest. As
exhibition. Thought from the very it was stated before, the previous
beginning one of the main motives for
making “UNIBOOK” was to engage success of this event, it’s popularity
the new event in Bologna, not repeat and closeness to our concept gave us
already existing institution. According the idea of collaboration. Time of the
to this we should assume that not exhibition was also chosen in order to
only the content is different, but also
the approach of gathering the avoid overlapping with this event.
collections which refers to the values
and concept of the “Unibook” as the
co-created exhibition.
• In the following table you can see the
brief review of the strategies of two
institutions MeUS and Unibook.
• MeUS - substitute
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17. EC: unified
single content
EC: 1. likes (goal > 800),
attendance
2. Number, status, age of
participants
EC: likes EC: likes
(goal > (goal >
1500) 2500)
EC: 1. design presented on
paper
2. Reconciled with Museum
Adm, by the 29 of August
EC: 1. number of
Opening, 1st visitors per week
October 2. Status, age
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18. THANK YOU FOR LISTENING
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