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eLearning platform for Swiss regional tourismboard: Ticino TurismoStudent: Angelina JovicAdvisor : Lor enzo CantoniCo-exam...
AGENDA1. Index2. Literature overview3. Case study   •   Analysis   •   Design and development       • First Implementation...
INDEX• Topic   • eLearning platform for Swiss regional tourism board• Objective   • Develop functional eLearning platform ...
LITERATUREOVERVIEW• eTourism• DMO• Modern Travel Agents and Tour Operators• eLearning• Usability
CASE STUDY• About the project• Trends                  Travel agents                  Tour operators
METHODOLOGY • ADDIE • Think Aloud
ANALYSIS• Needs and goals• Benchmarking study
DESIGN• Information Architecture and Instructional Design
DESIGN
DEVELOPMENT• Technical implementation   • Moodle 2.0,   • CSS, HTML, PHP   • Flash
FIRSTIMPLEMENTATION• Alfa version• First focus group   • Ticino Turismo representatives   • Ticinoinfo representative   • ...
FIRSTIMPLEMENTATION• Usability testing by using “Think aloud” methodology“The idea of the eLearning platform is great. Now...
IMPLEMENTATION /FUTURE WORK• Beta version• Promotion• Evaluation• Version 1.0• New cycle of ADDIE
CONCLUSION ANDLIMITATIONS• Business and educational potential of eLearning platform• Missing the results of the promotion ...
THANK YOU FORYOUR ATTENTION!
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E learning platform for Swiss regional tourism board

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Master thesis summary. Topic: eLearning platform for the Swiss regional tourism board. Describes steps followed in order to create and integrate elearning platform into current marketing activities of regional DMO.

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E learning platform for Swiss regional tourism board

  1. 1. eLearning platform for Swiss regional tourismboard: Ticino TurismoStudent: Angelina JovicAdvisor : Lor enzo CantoniCo-examiner : Mar co ColombettiDate: October 2011.
  2. 2. AGENDA1. Index2. Literature overview3. Case study • Analysis • Design and development • First Implementation • Usability Testing4. Conclusions, limitations and future work
  3. 3. INDEX• Topic • eLearning platform for Swiss regional tourism board• Objective • Develop functional eLearning platform that would fulfill needs of several stakeholders • Usability test of the platform• Final product: eLearning platform • http://www.ticino.ch/e-learning
  4. 4. LITERATUREOVERVIEW• eTourism• DMO• Modern Travel Agents and Tour Operators• eLearning• Usability
  5. 5. CASE STUDY• About the project• Trends Travel agents Tour operators
  6. 6. METHODOLOGY • ADDIE • Think Aloud
  7. 7. ANALYSIS• Needs and goals• Benchmarking study
  8. 8. DESIGN• Information Architecture and Instructional Design
  9. 9. DESIGN
  10. 10. DEVELOPMENT• Technical implementation • Moodle 2.0, • CSS, HTML, PHP • Flash
  11. 11. FIRSTIMPLEMENTATION• Alfa version• First focus group • Ticino Turismo representatives • Ticinoinfo representative • University of Lugano representatives
  12. 12. FIRSTIMPLEMENTATION• Usability testing by using “Think aloud” methodology“The idea of the eLearning platform is great. Now, agencies can save a lot of money – they don’t have to send travel agents to the destination in order to make them familiar with it; they can just subscribe to online course.”“Everything went smooth and predictable. I knew what I have to do.” BUT!!!“ Videos were not consistent with topics and texts they should present. For example: in “Culture and events” module, introduction slide has video and text. The text of the slide was about the culture in Ticino and video was more about lifestyle and brands. “
  13. 13. IMPLEMENTATION /FUTURE WORK• Beta version• Promotion• Evaluation• Version 1.0• New cycle of ADDIE
  14. 14. CONCLUSION ANDLIMITATIONS• Business and educational potential of eLearning platform• Missing the results of the promotion and usages analysis
  15. 15. THANK YOU FORYOUR ATTENTION!

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