New Modes of Interaction: User-Generated Content, Community, & Museums

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Presentation within the session 'Outside-In: Engaging Diversity with User-Generated Content' at the New England Museum Association 2011 Conference.

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New Modes of Interaction: User-Generated Content, Community, & Museums

  1. 1. New  Modes  of  Interaction   User-­‐Generated  Content,     Community,  and  Museums  Lauren  Valone  lauren.valone@gmail.com  New  England  Museum  Association  Annual  Conference,  Hartford,  CT  November  18,  2011  
  2. 2. User  Generated  Content     Who?...What?...Why?...How?   Visual   Text/Language  •  Curatorial  projects   •  Tagging  •  Exhibition   •  Exhibition  development   development   •  User-­‐generated  •  Multiple  levels  and   metadata   depths  of  participation   •  Wikis  
  3. 3. User  Generated  Content     Who?...What?...Why?...How?   Visual  •  Curatorial  projects  •  Exhibition   development  •  Multiple  levels  and   depths  of  participation   Art  Gallery  of  Ontario’s  In  Your  Face:  The  People’s   Portrait  Project  
  4. 4. User-­‐Generated  Content     What  do  you  think  of?  http://conference.archimuse.com/image/tallon_l_and_i_froes_going_mobile_insights_into_the_13   Text/Language   •  Tagging,  wikis   •  Exhibition  development   •  Dialogue  with  collection   •  Relevancy  
  5. 5. User-­‐Generated  Content     How  can  you  make  it  work  for  your  museum?   Visual   Text/Language  •  Curatorial  projects   •  Tagging  •  Exhibition   •  Exhibition  development   development   •  User-­‐generated  •  Multiple  levels  and   metadata   depths  of  participation   •  Wikis  
  6. 6. Initial  Considerations  •  Theme  or  big  idea  •  Clear  Goals  •  Clear  Audience  •  Acknowledgement  •  Planning  for  Response  
  7. 7. Click!  :  The  Brooklyn  Museum   http://www.brooklynmuseum.org/exhibitions/click/   The  Basics  •  Used  the  idea  of  crowd-­‐sourcing  to  form  an  exhibit-­‐building  program  •  Theme  of  “The  Changing  Faces  of  Brooklyn”    •  The  public  was  invited  to  participate  in  a  3-­‐month  evaluation  period   where  they  could  rate  pictures  •  The  most  popular  pictures  were  displayed  at  the  Museum,  with  the   ratings  determining  their  size      
  8. 8. Click!  Statistics  •  389  photo  submissions    •  3,346  evaluators    •  410,089  evaluations      Successful  because:  •  Broad,  applicable  theme  •  Clear  objects  •  Multiple  paths  of  entry  •  Competition   http://www.brooklynmuseum.org/exhibitions/click/top_discussed.php  •  Acknowledgement  
  9. 9. Click!  The  Technology  •  Used  a  specific  algorithm   for  voting  system  •  Asked  people  for  their   knowledge  level  and   location  •  Technology  that  facilitated   an  in  person  experience   http://www.brooklynmuseum.org/exhibitions/click/comparison.php  
  10. 10. Folksonomy  &  Tagging   Folksonomy     •  Socially  constructed  classification  system   •  Users  describe  what  they  are  seeing     •  Use  terms  that  make  sense  to  them   www.steve.museum   Tagging     •  Non-­‐hierarchical  search  term   by  viewer  or  owner   •  Low  barrier  for  participation   •  Directly  involvement  with   collection   •  Vernacular  language   •  Fill  contextual  gaps  within  http://www.imamuseum.org/blog/2010/03/12/discover-­‐the-­‐ima-­‐using-­‐tags/   collections  
  11. 11. “…the  everyday  stories  of  individual  people  actually  resonates  with  museum  visitors  more  than   the  customary  dispassionate  third  person  thesis.”     -­‐  Daniel  Spock   Minnesota  History  Center   Exhibitionist  2009  
  12. 12. Next  Steps  with  Tagging  http://www.brooklynmuseum.org/opencollection/tag_game/  
  13. 13. Next  Steps  with  Tagging  http://www.brooklynmuseum.org/opencollection/freeze_tag/  
  14. 14. Tagging  &  Community  :  The  Virtual   Museum  of  the  Pacific     http://australianmuseum.com/image/Virtual-­‐Museum-­‐comb-­‐detail/  For  more  information,  check  out  the  project’s  YouTube  page:  http://www.youtube.com/VirtualMuseumPacific;  http://australianmuseum.com/BlogPost/Science-­‐Bytes/Virtual-­‐Museum-­‐of-­‐the-­‐Pacific  
  15. 15. Communication  Combinations:     Object  Stories  http://www.objectstories.org   The  Basics   •  Object  Stories  is  a  new  audio  and  photo  installation  project  from  the   Portland  Art  Museum  (Oregon)   •  Lead  to  extended  interactions   •  Storytellers  are  given  acknowledgement   •  These  videos  are  then  published  on  an  onsite  and  online  gallery   http://www.objectstories.org  
  16. 16. Communication  Combinations:     Object  Stories  http://objectstories.pam.org/stories/  http://museumtwo.blogspot.com/2011/05/how-­‐do-­‐you-­‐capture-­‐compelling-­‐visitor.html  
  17. 17. Communication  Combinations:     The  Commons  to  Common  Ground  •  Created  in  2008  with  the  Library   of  Congress  •  Currently  over  50  institutions   worldwide  participating  The  Commons  has  2  main  objectives:  1.  To  increase  access  to  publicly-­‐ held  photography  collections  2.  To  provide  a  way  for  the  general   public  to  contribute  information   and  knowledge.      http://www.archimuse.com/mw2008/papers/oates/oates.html  
  18. 18. Communication  Combinations:    The  Commons  to  Common  Ground  
  19. 19. Communication  Combinations:     The  Commons  to  Astronomy  Photographer  of  the  Year   •  Used  Flickr  for  it’s  reach,   flexibility,  and  appropriateness   •  Over  2,000  members  in  their   Flickr  group   •  Made  a  contest  administration   application  tool  with  the     Flickr  API  (Application   Programming  Interface)   •  Monitored  participant  usage   through  Flickr’s  tracking  tools     •  In  2011  almost  800  people  from   over  30  countries  http://www.nmm.ac.uk/astrophoto;  http://www.flickr.com/groups/astrophoto;    http://www.archimuse.com/mw2010/papers/romeo/romeo.html  
  20. 20. Communication  Combinations:     The  Commons  to  Common  Ground   http://www.archimuse.com/mw2010/papers/bray/bray.html  •  An  extension  of  the  partnership  between  institutions  involved  in  The  Commons   and  Flickr  •  10  institutions  and  their  respective  constituents  virtually  met  up  in  October  2009    
  21. 21. Communication  Combinations:     The  Commons  to  Common  Ground   An  example  of  bridging  online  interactions  into  face-­‐to-­‐face  experiences   Powerhouse  Museum,  Australia     Brooklyn  Museum,  NYC  http://www.flickr.com/photos/powerhouse_museum_photography/ http://www.flickr.com/photos/brooklyn_museum/3978346173/3949752901/sizes/m/in/photostream/   sizes/m/in/set-­‐72157622482438604/  
  22. 22. Communication  Combinations:     Cooking:  The  Exhibition  Chefs  http://cookingexhibitchefs.ning.com   The  Basics   •  Cooking  has  opened  the  traditional  exhibition  development   process  to  the  general  public   •  Was  created  by  the  Exhibitions  team   •  Combines  visual  and  verbal  communications   •  Has  a  broad  theme   •  Multiple  paths  for  involvement   •  Acknowledgement  
  23. 23. Communication  Combinations:     Cooking:  The  Exhibition  Chefs   Ning   •  Customizable  software  platform     •  Functions  like  a  cross  between   Facebook  and  a  blogging  program   •  Social  networking  and  interaction   management  platform   •  Facilitated  the  involvement  of   hundreds  of  people   Staff  Can     •  Post  documents     •  Share  design  plans  on  the  site   •  Organize  call-­‐in  meetings  http://cookingexhibitchefs.ning.com/   •  Organize  virtual  events   •  Make  an  iphone  application    
  24. 24. Communication  Combinations:     Cooking:  The  Exhibition  Chefs   http://cookingexhibitchefs.ning.com/photo/albums/cooking-­‐team-­‐dinner-­‐1292009  
  25. 25. Communication  Combinations:     Cooking:  The  Exhibition  Chefs   Members  Can     •  Have  profiles   •  Post  pictures   •  Communicate  with   others     •  Comment  on  posts   •  Post  messages  and   photos  http://cookingexhibitchefs.ning.com/photo/albums/maine-­‐shrimp-­‐from-­‐sea-­‐to-­‐table  
  26. 26. User  Generated  Content:  Why  Bother?  •  Helps  form  community     –  Local/physical  and  global/virtual  •  Incorporation  of  new  perspectives  •  Increase  diverse  involvement  •  Democratize  museum  experience     lauren.valone@gmail.com  

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