This document summarizes a presentation about using Twitter effectively. It discusses Twitter basics like hashtags and tweet anatomy. It also provides advice for health professionals on Twitter like having an informative handle, only tweeting about professional issues, and making your own ground rules. The presenter discusses how they use Twitter to get research updates, learn about their profession, follow others in their field, promote their work, engage in conversations, and hear from patients. Overall recommendations are provided on how to "Twittertend" a conference by virtually following it and networking through Twitter.

1. www.ebmt.org#EBMT16
Social Media Session
All You Need To Know About Twitter?
Navneet Majhail, MD, MS
Director, Blood and Marrow Transplant Program, Cleveland Clinic
Professor, Cleveland Clinic Lerner College of Medicine
Cleveland, USA
@BldCancerDoc

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The ‘Social Media’ Ladder
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Adapted from Joyce Lee, MD, MPH (@joyclee); twittersuperuser.com/

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What is Twitter?

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• Micro-blogging social media platform
– “Tweets” 140 character limit!
• Founded in 2006
• Twitter usage
– 320 million monthly active users
– 500 million Tweets are sent per day
– 80% of active users are on mobile

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Name and id of user
composing a tweet
Tweet post
(≤ 140 characters)
Hashtag
Link to other
internet contentTab to reply
to tweet
Tab to favorite tweet
Tab to retweet or
quote tweet
Anatomy Of A Tweet

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# Hashtags (E.g. #EBMT16)
• To follow and curate information of interest
– #bmtsm BMT
– #mmsm multiple myeloma
– #leusm leukemia
– #lymsm lymphoma
– #mpnsm myeloproliferative neoplasms
– #healthcosts healthcare costs
– #meded medical education
– #pallonc palliative oncology
– #immunonc immunotherapy
– #gerionc geriatric oncology

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Practical Stuff!
• Making sense in 140 characters is hard – gets
better with experience (use emoticons)
• Use hashtags
• Follow people/organizations of interest – you can
always unfollow them
• Manage trolls – you can block/mute/report them
• Can be addicting – control yourself!
• Don’t tweet while walking

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Don’t Be An ‘Egghead’
• Informative Twitter ‘handle’
• Who are you? Why are you on Twitter?
• What are you going to talk about?

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Why/How Do I
(A Health Professional)
Use Twitter?

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My Ground Rules
• Reminder to self – I am a physician!
• Tweet/retweet only about professional issues (I do
follow many topics)
• Be professional – don’t write/show anything I will
regret later (once in the cloud, always in the cloud!)
• Be polite, courteous and appreciative
• If I don’t like a tweet, I ignore it
• If I really really really don’t like a tweet, I count till 10
MAKE YOUR OWN RULES!

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I Use Twitter To Get
Information
… About Research And
Publications

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I Use Twitter To Get
Information
… About My Profession

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I Follow BMT Tweeps
And Other Interesting
People

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Promote My Work
Promote Work of Others
(That I Think Is Important)

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Engage/Educate

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Voice My Opinions,
Participate in Conversations

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Hear From Patients

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How You Can Use
Twitter At #EBMT16

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ashclinicalnews.org

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“Twittertending” A Conference
• Virtually follow the meeting
• Get real time commentary
• Network
• Promote your work
• Promote your trainees
• Hear what matters to patients

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If you can do BMT,
You can do Twitter!
slideshare.net/nsmajhail