HEDCOM 2012                                        Honest like natureGreg Samyn | Najoua Setti | Telmo Esteves |   Tiina L...
Table of Contents     DiagnosisCommunication Goals Message Creation  Target DefinitionCommunication Tools Monitoring the p...
DiagnosisSWOT Analysis                STRENGTHS                                         WEAKNESSES   Great Investment on ...
Diagnosis                         Image   Perceived image: leading company on the Finnish market               Competitive...
Communication Goals       Earn notoriety in European market               Increase demandPut the emphasis on the advantage...
Message Creation             L           E         A          D        SArticulate: How? Values of ”honest like nature” th...
Message Creation             L           E         A           D       S             Emphathise: the needs of companiesArt...
Message Creation             L           E         A            D      SArticulate: How? with the values of ”honest like n...
Message Creation             L           E          A          D       SArticulate: How? with the values of ”honest like n...
Message CreationL       E          A         D         S        Direct: cultural advantage     Support: great customer ser...
Target Definition                        Core target Europeancompanies    inrenewable  energy
Communication Tools27th European Photovoltaic Solar Energy Conference and                      ExhibitionDates: 25 - 28 Se...
Communication Tools27th European Photovoltaic Solar Energy Conference and                      Exhibition Visitors in 2011:
Communication Tools27th European Photovoltaic Solar Energy Conference and                      Exhibition Exhibitors in 20...
Communication ToolsEnersolar+Dates: 24 - 26 October 2012Location: Milan Fair Centre, Italy- The important event dedicated ...
Communication ToolsVisitors in 2011:
Communication ToolsExhibitors in 2011:
Communication ToolsStand Design
Communication Tools
Communication Tools
Communication Tools
Communication ToolsAdvertisement Page on Expo’s Catalogues                            Brochure on the Website
Communication ToolsUpdated Database
Communication ToolsLinkedInContents:• company news• products and services• business opportunities• job openingsOpportuniti...
Communication ToolsCommercial video - Satmatic TVPartnership with SAMK – Media and Communications StudiesGain TrustModern ...
Communication ToolsBudget       Action                     Content                           Cost    27th European        ...
Monitoring the Plan          Orders taken on the fair    Number of business cards collectedDashboard and calendar with pla...
Satmatic           HEDCOM 2012      Honest like nature   Kiitos mielenkiinnostanne  Thank you for your attention
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Hedcom Project

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Hedcom Project

  1. 1. HEDCOM 2012 Honest like natureGreg Samyn | Najoua Setti | Telmo Esteves | Tiina Laakso | Virginie Chouzenoux
  2. 2. Table of Contents DiagnosisCommunication Goals Message Creation Target DefinitionCommunication Tools Monitoring the plan
  3. 3. DiagnosisSWOT Analysis STRENGTHS WEAKNESSES Great Investment on Quality, the  Weak presence of contents about Solar products are tested and packed before Energy products on the Website delivery.  Outdated esthetics of the Website Big Diversity of products.  Outdated SATMATIC TV concept Presence in other European countries. Good knowledge on electrical solutions, flexible on the renewable energy market OPPORTUNITIES THREATS Increasing awareness of the impact of  Solar Panels Systems require a big using Solar Energy and other Renewable economical investment on installation Energies  Increasing importance of other renewable Increasing number of energy fairs all over energies Europe  Recent cut on subsidiaires from the EU Market evolution and SATMATIC  Bankruptcy of solar panels companies compatibility for potential new directions to (Germany, USA, France) take, like wind energy.  Rising of the Chinese companies taking Remodernizing the Satmatic TV over
  4. 4. Diagnosis Image Perceived image: leading company on the Finnish market Competitive environment: Positionning: Values & Style Major trends Germany USA China
  5. 5. Communication Goals Earn notoriety in European market Increase demandPut the emphasis on the advantage of the product
  6. 6. Message Creation L E A D SArticulate: How? Values of ”honest like nature” through sensorial marketing The five senses - typical finnishLocate: Earn notoriety and market share on the European market
  7. 7. Message Creation L E A D S Emphathise: the needs of companiesArticulate: How? Values of ”honest like nature” through sensorial marketing The five senses - typical finnish Smell: IMAO (trees, grass, nature) Hearing: the ´silence` of nature
  8. 8. Message Creation L E A D SArticulate: How? with the values of ”honest like nature” through sensorial marketing The five senses - typical finnish Taste: Finish chocolate
  9. 9. Message Creation L E A D SArticulate: How? with the values of ”honest like nature” through sensorial marketing The five senses - typical finnish Touch: wooden tables Sight: Sun effect on the acrylic
  10. 10. Message CreationL E A D S Direct: cultural advantage Support: great customer service
  11. 11. Target Definition Core target Europeancompanies inrenewable energy
  12. 12. Communication Tools27th European Photovoltaic Solar Energy Conference and ExhibitionDates: 25 - 28 September 2012Location: Messe Frankfurt, Germany- Running in parallel to the world’s largest PVTechnology Conference;- Excellent business platform;- Showcase for the technology and serviceproviders of the PV Solar sector for investorsand financing professionals.
  13. 13. Communication Tools27th European Photovoltaic Solar Energy Conference and Exhibition Visitors in 2011:
  14. 14. Communication Tools27th European Photovoltaic Solar Energy Conference and Exhibition Exhibitors in 2011:
  15. 15. Communication ToolsEnersolar+Dates: 24 - 26 October 2012Location: Milan Fair Centre, Italy- The important event dedicated to photovoltaicand thermal solar energy in Milan;- Ability to respond to the needs and demands ofexhibitors;- More than 100 one-to-one business meetings.
  16. 16. Communication ToolsVisitors in 2011:
  17. 17. Communication ToolsExhibitors in 2011:
  18. 18. Communication ToolsStand Design
  19. 19. Communication Tools
  20. 20. Communication Tools
  21. 21. Communication Tools
  22. 22. Communication ToolsAdvertisement Page on Expo’s Catalogues Brochure on the Website
  23. 23. Communication ToolsUpdated Database
  24. 24. Communication ToolsLinkedInContents:• company news• products and services• business opportunities• job openingsOpportunities:• Highlight products and services• Engage with followers• Explore companies of interest• Get the latest company updates and industry news• Research products & services
  25. 25. Communication ToolsCommercial video - Satmatic TVPartnership with SAMK – Media and Communications StudiesGain TrustModern way to communicateRefresh the Satmatic TvContents: Presentation of the CompanyCompany TourInteraction with employersPoint out the strenghtsLength: 2-3 minutesPlacement: Website´s First PagePresence on future fairs
  26. 26. Communication ToolsBudget Action Content Cost 27th European Corner Stand (290€ / m2) 7011,8 € (with VAT 19%, Photovoltaic Solar Advertisement Page on the and half-page Energy official catalogue (1600€) advertisement) Corner Stand (165€ / m2) 4077,7 € (with VAT 21%) Enersolar+ Advertisement Page on the official catalogue (1000€) Pop-up Wall (1459,3€ ) Acrylic Wall (estimated price: 500€) Acrylic Lights (estimated price: 100€) 2 Tables (200€) Stand 2 Chairs (Welcoming Stand) 3427,65€ (with VAT) (198€) 2 Chairs (168€) Carpet 18m2 (55,35€) Brochure Stand (estimated price 149€) “IMAO” (estimated price 600€) TOTAL - 14 516,35€
  27. 27. Monitoring the Plan Orders taken on the fair Number of business cards collectedDashboard and calendar with planned actions
  28. 28. Satmatic HEDCOM 2012 Honest like nature Kiitos mielenkiinnostanne Thank you for your attention

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