Uneak White's Personal Brand Exploration Presentation
Hedcom Project
1. HEDCOM 2012
Honest like nature
Greg Samyn | Najoua Setti | Telmo Esteves |
Tiina Laakso | Virginie Chouzenoux
2. Table of Contents
Diagnosis
Communication Goals
Message Creation
Target Definition
Communication Tools
Monitoring the plan
3. Diagnosis
SWOT Analysis
STRENGTHS WEAKNESSES
Great Investment on Quality, the Weak presence of contents about Solar
products are tested and packed before Energy products on the Website
delivery. Outdated esthetics of the Website
Big Diversity of products. Outdated SATMATIC TV concept
Presence in other European countries.
Good knowledge on electrical
solutions, flexible on the renewable
energy market
OPPORTUNITIES THREATS
Increasing awareness of the impact of Solar Panels Systems require a big
using Solar Energy and other Renewable economical investment on installation
Energies Increasing importance of other renewable
Increasing number of energy fairs all over energies
Europe Recent cut on subsidiaires from the EU
Market evolution and SATMATIC Bankruptcy of solar panels companies
compatibility for potential new directions to (Germany, USA, France)
take, like wind energy. Rising of the Chinese companies taking
Remodernizing the Satmatic TV over
4. Diagnosis
Image
Perceived image: leading company on the Finnish market
Competitive environment:
Positionning:
Values & Style
Major trends
Germany
USA
China
5. Communication Goals
Earn notoriety in European market
Increase demand
Put the emphasis on the advantage of the product
6. Message Creation
L E A D S
Articulate: How? Values of ”honest like nature” through sensorial
marketing
The five senses - typical finnish
Locate: Earn notoriety and market share on the European market
7. Message Creation
L E A D S
Emphathise: the needs of companies
Articulate: How? Values of ”honest like nature” through sensorial
marketing
The five senses - typical finnish
Smell: IMAO (trees, grass, nature)
Hearing: the ´silence` of nature
8. Message Creation
L E A D S
Articulate: How? with the values of ”honest like nature” through
sensorial marketing
The five senses - typical finnish
Taste: Finish chocolate
9. Message Creation
L E A D S
Articulate: How? with the values of ”honest like nature” through
sensorial marketing
The five senses - typical finnish
Touch: wooden tables
Sight: Sun effect on the acrylic
10. Message Creation
L E A D S
Direct: cultural advantage
Support: great customer service
11. Target Definition
Core target
European
companies
in
renewable
energy
12. Communication Tools
27th European Photovoltaic Solar Energy Conference and
Exhibition
Dates: 25 - 28 September 2012
Location: Messe Frankfurt, Germany
- Running in parallel to the world’s largest PV
Technology Conference;
- Excellent business platform;
- Showcase for the technology and service
providers of the PV Solar sector for investors
and financing professionals.
15. Communication Tools
Enersolar+
Dates: 24 - 26 October 2012
Location: Milan Fair Centre, Italy
- The important event dedicated to photovoltaic
and thermal solar energy in Milan;
- Ability to respond to the needs and demands of
exhibitors;
- More than 100 one-to-one business meetings.
24. Communication Tools
LinkedIn
Contents:
• company news
• products and services
• business opportunities
• job openings
Opportunities:
• Highlight products and services
• Engage with followers
• Explore companies of interest
• Get the latest company updates and industry news
• Research products & services
25. Communication Tools
Commercial video - Satmatic TV
Partnership with SAMK – Media and Communications Studies
Gain Trust
Modern way to communicate
Refresh the Satmatic Tv
Contents: Presentation of the Company
Company Tour
Interaction with employers
Point out the strenghts
Length: 2-3 minutes
Placement: Website´s First Page
Presence on future fairs
26. Communication Tools
Budget
Action Content Cost
27th European Corner Stand (290€ / m2) 7011,8 € (with VAT 19%,
Photovoltaic Solar Advertisement Page on the and half-page
Energy official catalogue (1600€) advertisement)
Corner Stand (165€ / m2)
4077,7 € (with VAT 21%)
Enersolar+ Advertisement Page on the
official catalogue (1000€)
Pop-up Wall (1459,3€ )
Acrylic Wall (estimated price:
500€)
Acrylic Lights (estimated price:
100€)
2 Tables (200€)
Stand 2 Chairs (Welcoming Stand) 3427,65€ (with VAT)
(198€)
2 Chairs (168€)
Carpet 18m2 (55,35€)
Brochure Stand (estimated price
149€)
“IMAO” (estimated price 600€)
TOTAL - 14 516,35€
27. Monitoring the Plan
Orders taken on the fair
Number of business cards collected
Dashboard and calendar with planned actions
28. Satmatic
HEDCOM 2012
Honest like nature
Kiitos mielenkiinnostanne
Thank you for your attention
