Presentation eacd 2012 portugal

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The 9th Regional Lisbon EACD Debate was held on the 15th may at Hotel Altis Lisboa, the sponsor, over the topic "Territorial Reputation Managemen

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Presentation eacd 2012 portugal

  1. 1. The leading network for in-house communication professionals from all fields across Europe (EACD) IX EACD LISBON DEBATE “TERRITORIAL REPUTATION MANAGEMENT: LEVERAGING THE PORTUGUESE EXPERIENCE” 15th May 2012, Hotel Altis Lisboa
  2. 2. WHO WE ARE Networking International EventsInformation Sharing Professional Skills
  3. 3. EACD BOARD16 top European communicators are elected every two years to make up the EACD board and guide the association
  4. 4. EACD MembersThe association was founded in 2006 in Brussels by 80 in- house Communication Directors  2000 Members and Growing  38 Nationalities  Broad range of represented topics/industries
  5. 5. MEMBERSHIPDEVELOPMENT
  6. 6. REGIONAL GROUPSThe EACD operates through a network of Regional Coordinatorswho act as local ambassadors for the association and organise events on a local level.  Regional Debates  Seminars  Coaching Days  Time-Out
  7. 7. Regional Group PortugalCoordinator: Rui Martins, Communication Director and Head of Institutional Relations Dianova PortugalMembers: 38Contact: portugal@eacd-online.eu /rui.martins@dianova.pt
  8. 8. Working Groups12 Industry or topic focused Working Groups each with a coordinator.  Make International Industry Links  Develop your Profession  Gain European Insight  Join multiple Groups
  9. 9. Corporate Social Responsibility Internal CommunicationsEnergy Professional ServicesEuropean Institutions Risk and Crisis CommunicationsEvaluation Social MediaFinance and Insurance TransportHealth
  10. 10. Events and Networking Anniversary Regional Initiatives EuropeanCommunication Summit Networking European Working Group Communication Award Workshops
  11. 11. European Communication Summit The highlight of EACD calendar (5th-6th July 2012) 2 Days of intensive communications discussion 600 communication professionals from all across Europe 60 notable speakers on 25 keynotes, best cases and panels
  12. 12. European Communication Award  Held annually during the Summit (5th July 2012)  Awarded for outstanding European communications  Representatives from communications, the media and politics
  13. 13. EACD Anniversary Held annually in a different European city Panel Discussion on a contemporary issue Working Group meetings Networking reception
  14. 14. Publications and Surveys European Communication MonitorCoomunication Director Newsletter Service Brochures
  15. 15. EACDnet Communications & Event Information Members´ Networking Platform Regional & Working Group Threads
  16. 16. Why did you join EACD?Thank you for your attention. For further information, please visit: www.eacd-online.eu
  17. 17. The IX Lisbon Debate 20121. How to create attractive conditions for external investment, tourism, trade and political relationships with other countries?2. Are countries like Portugal investing in a differentiating of its Brand Idnetity and leveraging its characteristics and unique experiences aiming to fulfill economic and poltical benefits?3. How to make tangible the pilars of Authenticity, Trustworthy and Sinergy within na intelligent national strategy?
  18. 18. ReputationEmotional Attitudes Rational Drivers + – Admiration – Economic – Trust performance – Good feeling – Products & Services – Esteem – Innovation – Workplace – Social Responsibility – Governance – Vision & Leadership RepTrack™, Reputation Institute http://www.reputationinstitute.com/thought- leadership/category/country-reptrak
  19. 19. City Brand Dimensions– Presence: city’s international status and familiarity + contribution to science, culture, governance– Place: physical aspects and pleasentness of climate, cleanliness and attractive architecture– People: warm, welcoming, feeling of safety– Pre-requisites: qualities/facilities of the city– Pulse: interested in filling spare time and exciting to discover– Potential: economic and educational opportunities, good place to do business City Brands IndexSM, Simon Anholt, GfKhttp://www.gfkamerica.com/practice_areas/roper_pam/placebranding/cbi/index.en.html
  20. 20. Strenghthening Positive Glocal BrandsCorporations & Clusters Regions Nation Events History, Gastronomy, Culture, Life style, Landscape, Security, Quality of life, Scientific & Tecnhological Investigation, Education Molding Increase Leveraging experiences attraction differentiation Tourists, Conference Visitors, Investors, Influencials, Opinion makers/leaders Economic Growth and Social Development
  21. 21. Getting &Start… Enjoy..!
  22. 22. Speaker Carlos Pacheco, aicep Portugal Global Speaker Juan Carlos Balloso, Future PlacesSpeaker João Pedro Maderia, troiaresort Speaker Rita Costa Gomes, ModaLisboa
  23. 23. 23 Top Communication Professionals Attended the 9th EACD Lisbon Debate
  24. 24. Book NOW on your Agenda 10th REGIONAL EACD LISBON DEBATE “Going Global: managing effective multicultural communications” 16th October 20124 case studies will show how international portuguese companies are dealingwith communication & reputation management’s challenges and opportunities in the countries where they are operating in…

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