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October 2019
A global platform for
Holistic relaxation &
mental health in VR
Giorgio Koppehele
Relax. Enjoy. New energy.
In virtual reality.
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
CHALLENGE
2
Information
overload
Meritocracy =
mental hamster
wheel
Mental health costs :
$ 7.8 bn in Germany p.a. ;
$ 1,000 bn worldwide p.a.*
* Source: German health insurances / WHO
The mental
hamster wheel
destroys lives
and costs lots
of money
Burnout –
The exhaustion at work
The exhaustion at work
The cases are increasing
rapidly. Incapacity for work
due to mental illnesses.
Increasing un-
employability
Source:
Knowledge
instituteofAOK
(Germanhealth
insurance).All
informationrelates
toincapacityfor
workcasesof
AOK/F.A.Z.-
graphicNiebel
SOLUTION
The result of Magic Horizons VR experiences are deep
relaxation states at the touch of a button for a global
audience
All is based on scientific research and a
study by Humboldt-Universität zu Berlin
3
MARKET SIZE
4
$ 180 bn VR + AR Soft + Hardware global market by 2025 (Goldman & Sachs)
$ 1,000 bn VR + AR Soft + Hardware global market by 2030 (Citigroup)
Rapidly increasing
health costs due to
stress and burnout
($7.8 bn in Germany
p.a.; $1,000 bn
worldwide p.a.*)
*Source: German health
insurances / WHO.
VR revenue will total almost $30bn by 2020
-15 times what it was in 2016
Revenue does not include advertising or sponsorship revenue. See definitions, slide 64
for additional details on revenue measurements. THE VIRTUAL CONSUMER 2017
SuperData Research© 2017. All rights reserved.
2016 2017 2018 2019 2020
$28,3bn
$17,1bn
$9bn
$3,7bn
$1,8bn
16,20 $
7,20 $
3,00 $
1,00 $
0,30 $
12,1 $bn
9,9 $bn
6,0 $bn
2,7 $bn1,5 $bn
Hardware Consumer software / services
ç√$1.8bn
$0.3bn
$1.0bn
$3.0bn
$7.28bn
$16.2bn
$3.7bn
$9.0bn
$17.1bn
$28.3bn
$12.1bn
$9.9bn
$6.0bn
$6.0bn$1.5bn
*Oculus Connect 2017
** 10% Mental + Relax + Lifestyle + Music
+ Wellness market (own research)
1.000.000.000
100.000.000
SOM TAM+SAM
**
*
1bn people in VR
1,000,000,000
100,000,000
PRODUCT DESCRIPTION
10 minutes mental “power nap”
360º experiences
for every mood at
the Relax 4 Health
Hotel Platform
• Delta, Theta & Alpha Waves - Relaxation frequencies
Binaural Audio
5
• Real nature VR worlds in 4K, 3D and with Binaural Music
Relax in Nature Worlds
• Breathe & Relax (breathing meditation)
• Free your Mind (nature meditation)
• Fairy Tales (famous Fairy Tales in VR)
• Echoes in White (dreamlike VR)
Dreams & Meditations
• Crystal Cave (biofeedback: painting with light & color)
• Number Training (detection of numbers in VR)
• Zen Garden (motion exercise in all dimensions)
• Wishes & Affirmations (interactive experience)
Interactive
PRODUCT DESCRIPTION (TARGET GROUP)
Relax at work Patients Hospital staff
Disabled peopleOlder people
Tourism &
Inflight
Mindfulness 4.0
6
Corporations –
Relax at Work & Home
Persons in need of
assistance
Entertainment
- for everybody!
TRACTION
German Telekom (Bonn, Germany), $
VR videos on Magenta VR, revenues
5G Cooperation: Magic Horizons in Telekom XR Cloud via 5G
Munich Airport, Terminal 2 (Munich, Germany)
Successful test & survey. Integration at new „Relax Island“ in 2020
Stansted Airport (London, UK)
Relaxation VR for security personnel - pilot planned
Skylights Inflight Entertainment (France + San Francisco, USA), $
Contract, revenues
Inflight VR (Munich, Barcelona, Germany + Spain), $
Contract, revenues
On Flixbus route from Los Angeles to Las Vegas
Wartsila Corporation (Helsinki, Finland), $
Maritime sector, revenues
Sensiks B.V. (Eindhoven, Netherlands)
Sensory VR boothes for all senses
Connected Reality (Munich, Germany)
VR boothes for companies
Huawei (Shenzhen, China)
Invitation to Huawei eco-Connect Europe 2019 fair
XRSpace (Taipeh, Taiwan)
XR platform. Test pilot integration in XRSpace
Media Market (Germany + worldwide)
Magic Horizons content at the POS
NEC (Tokyo, Japan)
Cooperation with NEC as strategic partner
Yuecheng Media – LBE VR Cinemas in China (Beijing, China)
License contract signed
7 All logos and trademarks used in this presentation are the property of their registered owners
Telepool (Munich, Zurich, Los Angeles)
Distribution, licensing, marketing of movies, VoD, TV programs.
New VR department, distribution contract signed
OVERVIEW & ASK
8
Capital Requirements 2020:
1.5 Mio. EUR
10 %
5 %
13 %
35 %
37 %
Product development (incl. product employment costs)
Employment (incl. management, sales, marketing, service, office staff)
Overhead
Facilities / equipment
Marketing ( external costs)
21+ VR experiences created in 1,5 years
95% User satisfaction (400+ users in questionary)
8 Distribution channels (Telcos, inflight, VR boothes)
3 Scientific studies (Humboldt, King’s College London)
+57 NPS (Net promoter score)
TEAM & SHAREHOLDERS
9
Martin Koppehele
PLATFORM & SALES,
FOUNDER, CEO
Giorgio Koppehele
HEAD OF CONTENT,
FOUNDER, CEO
Claudia Moersch
MARKETING & PR
Reinhard Eichborn
BUSINESS
DEVELOPMENT,
SALES
Diego M. Bonati
HEAD OF VISUALS
Suna Koppehele
PRODUCT
DEVELOPMENT
Gabi Koppehele
PRODUCT
DEVELOPMENT
Giorgio & Martin have a proven track record in Relaxation AV
Media in the past. They achieved many Platinum and Gold
Awards and worked with artists like Alan Parsons, Midge Ure,
Suzy Quatro, Boy George and Lou Bega.
26 %
37 %37 %
Giorgio Koppehele
Martin Koppehele
Angel Investor (Catalpa)
Shareholder
S t r o n g i m p a c t o f t h e
founders due to a small
group of shareholders.
37 % 37 %
26 %
• Experienced, passionate team - proven track
record
• Based on scientific research
• Virtual Reality B2B market ready for prime
time
• Pole position for a global holistic Digital Mental
Health VR platform - NOW!
MAGIC HORIZONS - Why invest now?
WHY INVEST NOW?
10
Scientific selling
proposition
Scientific research by:
Humboldt-Universität
zu Berlin
SSP
Unique selling
proposition
Cooperations in the past
• Fraunhofer Insitute
• Dolby
• Planetarium 360
USP
SUCCESS
Emotional selling
proposition
ESP
Art / Music / Mindfullness
By multi awarded artists and producers
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis

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Magic Horizons - NOAH19 London

  • 1. October 2019 A global platform for Holistic relaxation & mental health in VR Giorgio Koppehele Relax. Enjoy. New energy. In virtual reality.
  • 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 3. CHALLENGE 2 Information overload Meritocracy = mental hamster wheel Mental health costs : $ 7.8 bn in Germany p.a. ; $ 1,000 bn worldwide p.a.* * Source: German health insurances / WHO The mental hamster wheel destroys lives and costs lots of money Burnout – The exhaustion at work The exhaustion at work The cases are increasing rapidly. Incapacity for work due to mental illnesses. Increasing un- employability Source: Knowledge instituteofAOK (Germanhealth insurance).All informationrelates toincapacityfor workcasesof AOK/F.A.Z.- graphicNiebel
  • 4. SOLUTION The result of Magic Horizons VR experiences are deep relaxation states at the touch of a button for a global audience All is based on scientific research and a study by Humboldt-Universität zu Berlin 3
  • 5. MARKET SIZE 4 $ 180 bn VR + AR Soft + Hardware global market by 2025 (Goldman & Sachs) $ 1,000 bn VR + AR Soft + Hardware global market by 2030 (Citigroup) Rapidly increasing health costs due to stress and burnout ($7.8 bn in Germany p.a.; $1,000 bn worldwide p.a.*) *Source: German health insurances / WHO. VR revenue will total almost $30bn by 2020 -15 times what it was in 2016 Revenue does not include advertising or sponsorship revenue. See definitions, slide 64 for additional details on revenue measurements. THE VIRTUAL CONSUMER 2017 SuperData Research© 2017. All rights reserved. 2016 2017 2018 2019 2020 $28,3bn $17,1bn $9bn $3,7bn $1,8bn 16,20 $ 7,20 $ 3,00 $ 1,00 $ 0,30 $ 12,1 $bn 9,9 $bn 6,0 $bn 2,7 $bn1,5 $bn Hardware Consumer software / services ç√$1.8bn $0.3bn $1.0bn $3.0bn $7.28bn $16.2bn $3.7bn $9.0bn $17.1bn $28.3bn $12.1bn $9.9bn $6.0bn $6.0bn$1.5bn *Oculus Connect 2017 ** 10% Mental + Relax + Lifestyle + Music + Wellness market (own research) 1.000.000.000 100.000.000 SOM TAM+SAM ** * 1bn people in VR 1,000,000,000 100,000,000
  • 6. PRODUCT DESCRIPTION 10 minutes mental “power nap” 360º experiences for every mood at the Relax 4 Health Hotel Platform • Delta, Theta & Alpha Waves - Relaxation frequencies Binaural Audio 5 • Real nature VR worlds in 4K, 3D and with Binaural Music Relax in Nature Worlds • Breathe & Relax (breathing meditation) • Free your Mind (nature meditation) • Fairy Tales (famous Fairy Tales in VR) • Echoes in White (dreamlike VR) Dreams & Meditations • Crystal Cave (biofeedback: painting with light & color) • Number Training (detection of numbers in VR) • Zen Garden (motion exercise in all dimensions) • Wishes & Affirmations (interactive experience) Interactive
  • 7. PRODUCT DESCRIPTION (TARGET GROUP) Relax at work Patients Hospital staff Disabled peopleOlder people Tourism & Inflight Mindfulness 4.0 6 Corporations – Relax at Work & Home Persons in need of assistance Entertainment - for everybody!
  • 8. TRACTION German Telekom (Bonn, Germany), $ VR videos on Magenta VR, revenues 5G Cooperation: Magic Horizons in Telekom XR Cloud via 5G Munich Airport, Terminal 2 (Munich, Germany) Successful test & survey. Integration at new „Relax Island“ in 2020 Stansted Airport (London, UK) Relaxation VR for security personnel - pilot planned Skylights Inflight Entertainment (France + San Francisco, USA), $ Contract, revenues Inflight VR (Munich, Barcelona, Germany + Spain), $ Contract, revenues On Flixbus route from Los Angeles to Las Vegas Wartsila Corporation (Helsinki, Finland), $ Maritime sector, revenues Sensiks B.V. (Eindhoven, Netherlands) Sensory VR boothes for all senses Connected Reality (Munich, Germany) VR boothes for companies Huawei (Shenzhen, China) Invitation to Huawei eco-Connect Europe 2019 fair XRSpace (Taipeh, Taiwan) XR platform. Test pilot integration in XRSpace Media Market (Germany + worldwide) Magic Horizons content at the POS NEC (Tokyo, Japan) Cooperation with NEC as strategic partner Yuecheng Media – LBE VR Cinemas in China (Beijing, China) License contract signed 7 All logos and trademarks used in this presentation are the property of their registered owners Telepool (Munich, Zurich, Los Angeles) Distribution, licensing, marketing of movies, VoD, TV programs. New VR department, distribution contract signed
  • 9. OVERVIEW & ASK 8 Capital Requirements 2020: 1.5 Mio. EUR 10 % 5 % 13 % 35 % 37 % Product development (incl. product employment costs) Employment (incl. management, sales, marketing, service, office staff) Overhead Facilities / equipment Marketing ( external costs) 21+ VR experiences created in 1,5 years 95% User satisfaction (400+ users in questionary) 8 Distribution channels (Telcos, inflight, VR boothes) 3 Scientific studies (Humboldt, King’s College London) +57 NPS (Net promoter score)
  • 10. TEAM & SHAREHOLDERS 9 Martin Koppehele PLATFORM & SALES, FOUNDER, CEO Giorgio Koppehele HEAD OF CONTENT, FOUNDER, CEO Claudia Moersch MARKETING & PR Reinhard Eichborn BUSINESS DEVELOPMENT, SALES Diego M. Bonati HEAD OF VISUALS Suna Koppehele PRODUCT DEVELOPMENT Gabi Koppehele PRODUCT DEVELOPMENT Giorgio & Martin have a proven track record in Relaxation AV Media in the past. They achieved many Platinum and Gold Awards and worked with artists like Alan Parsons, Midge Ure, Suzy Quatro, Boy George and Lou Bega. 26 % 37 %37 % Giorgio Koppehele Martin Koppehele Angel Investor (Catalpa) Shareholder S t r o n g i m p a c t o f t h e founders due to a small group of shareholders. 37 % 37 % 26 %
  • 11. • Experienced, passionate team - proven track record • Based on scientific research • Virtual Reality B2B market ready for prime time • Pole position for a global holistic Digital Mental Health VR platform - NOW! MAGIC HORIZONS - Why invest now? WHY INVEST NOW? 10 Scientific selling proposition Scientific research by: Humboldt-Universität zu Berlin SSP Unique selling proposition Cooperations in the past • Fraunhofer Insitute • Dolby • Planetarium 360 USP SUCCESS Emotional selling proposition ESP Art / Music / Mindfullness By multi awarded artists and producers
  • 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 10th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE® The NOAH Advisors Core Banking Team Marco Rodzynek Managing Director & Founder Jan Brandes Managing Director Nikhil Parmar Director Olek Skwarczek Associate Lukas Schlund Analyst December 2014 October 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders October 2016 Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership December 2016 August 2017 Financial Advisor to Silver Lake Financial Advisor to EMK Capital Investment in Acquisition of a Majority Stake in by by at a valuation of $200m November 2019 July 2019 September 2018 Financial Advisor to MagicLab Financial Advisor to AU10TIX and its shareholders Financial Advisor to 10bis and its shareholders Acquisition of a 79% stake in $60m Investment in Sale of 100% in by at a valuation of ~$3 billion at a valuation of $260m by for €135m to 10Bis