Free marketing plan sample of a French cosmetic retailer targeting men, Sepho...
Basta
1. Real Situation – “Bayani Brew”
Case Solution
By Team “BASTA”: Natallia Shliazhka
Eriselda Barjamaj
Kirill Agapov
Anastasiya Tsikhanava
Real Situation
2. Task 1 – Market Entry Strategy Objectives
Product Development Strategy
Earn 9% market
Get to Manila and
the fastest
growing cities
Build a brand
with at least 50%
Our focus is
on bringing GREAT
share after the 1st (Taguig, Quezon the real
year City, and Pasig) in
the first 3 years of
our operations
of the population
awareness value to our
society
SUCCESS!
Real Situation 2
3. Task 1 – Market Entry Strategy “Bayani Brew Classic” & “Bayani Brew Purple Leaf”
Pricing
Brings more value (and thus more expensive
than competitors’ products):
Value- Healthy drinks
based Increased trend in health consciousness
Growing demand for natural beverages
Community welfare
Patriotic nation building ideas
Social value (diminish unemployment,
boosts the economy of the country)
Profits go for social issues solutions
Psychological appeal :
Consumers perceive it cheaper than it
actually is
Odd-even
Real Situation 3
4. Task 1 – Market Entry Strategy “Bayani Brew Classic” & “Bayani Brew Purple Leaf”
Distribution
LARGER
MARKET
SHARE
Sari- sari stores
Open markets/ (as it is the
vendors on largest
Supermarkets push carts distribution
channel for the
Hypermarkets soft drink
industry)
Neighborhood
street markets
Specialized stores
and cafes
Real Situation 4
5. Task 1 – Market Entry Strategy “Bayani Brew Classic” & “Bayani Brew Purple Leaf”
Social advertising
Advertising We aim to build awareness among the young generation
thorough actively participating in social networks advertising
activities
Word of mouth
As Philippines are very collectivistic culture, our company aims
our product to be everyday ‘s gossip.
Government support
We aim to use government’s media channels in order to
advertise the value our products bring to the development of
the country’s economy (as elections will be hold in 2013- it will
be the two-sided advantage)
Influential celebrities
We aim to cooperate with the Black Eyed Peas singer Allan
Pineda Lindo who surely will agree to advertise our product
because he is Philippinean and he is eager to help in
developing of his country.
Real Situation 5
8. Task 2 – Natural Sports Drink Business Idea Analysis
SWOT Analysis
• Natural, healthy • Philippines is rich with
coconut oil (main
• Provide work places by ingredient): do not need
selling it, taking part in export suppliers
promotions • Worldwide expansion
(export product, boost
GDP)
• Increasing demand for
Strengths Opportunities sport drinks
Weaknesses Threats
• Health concerns • Strong competition
(stereotype: if energy (Gatorade, Powerade,
or sport drink, then for OxRyd)
sure harmful)
Real Situation 8
9. Task 2 – Natural Sports Drink Business Idea Recommendations
Recommendations
We suggest to implement this idea
AFTER 3
after 3 years of operations YEARS
First of all, Bayana Brew Company Focus on the
Market
has to build the brand image which is Brand name primarily
expected to happen in 3 years. research
During these 3 years, the company products
should focus on the primarily
products. Make a research on the
competitors and the target market
for the sports drinks.
Real Situation 9
