Mother EarthAn inclusive business model…
Indian creative industries communities trapped•   200 million rural artisans (estimated) live    with income at under 2$ p...
Changing Markets, Changing Demographics•    Urban Indian growth at 7.5% +•    320 million additional people to enter     t...
Mother Earth can connect the dots•    Has retail presence in Home, Fashion, Food     and provides sustained business at fa...
The Market- The Customer, The Brand                         6 Mother Earth stores                         2 Franchise st...
Production Through Artisan Owned Business Interest Groups                            20 Business Interest Groups incubated...
The Equitable Supply Chain                 Mother Earth                 Mother Earth                                      ...
Scaling Up the Equitable Supply Chain – Building on PPP                                                   Producer compani...
The Eco System at a glance                                                        ConsumersConsumers                      ...
WIN         WIN   WIN               WINCONSUMERS         Get access to quality, affordable, local                  product...
Mother Earth’s innovative social enterprise modelMother Earth is a brand promoted by Industree, 18 year history in the soc...
Our strong financial projections impact artisansUSD                       2012    2013   2014   2015   2016Mother Earth Sa...
Management Team ready to deliver resultsManagement TeamNeelam Chhiber, Social Entrepreneur of Year 2011 Co Founder and MD,...
Join this game changing venture•   Growing Indian retail market generating    record sales in brands rooted in “affordable...
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www.motherearth.co.in

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www.motherearth.co.in

  1. 1. Mother EarthAn inclusive business model…
  2. 2. Indian creative industries communities trapped• 200 million rural artisans (estimated) live with income at under 2$ per day• Large scale distress urban migration – Loss of artisan heritage – Overcrowding of urban areas leading to scant opportunity – Further depression of wages• Artisan families not able to – Own more of value chain – Scale up production• Caught in a “Malthusian Trap” – Over-reliance on middle-men – No connection to actual market needs – Alienated from best practices & evolving technology
  3. 3. Changing Markets, Changing Demographics• Urban Indian growth at 7.5% +• 320 million additional people to enter the Indian consuming class by 2015• The worlds fastest growing organized retail market• A new group of consumers emerging from small town India who are rooted in ethnicity yet aspire for modernity• India has the worlds largest artisanal producer population• However Indian creative industries manufacturing sector has just 2% global market share• The need of the hour is to build models that move artisans up the value chain, so their incomes increase substantially
  4. 4. Mother Earth can connect the dots• Has retail presence in Home, Fashion, Food and provides sustained business at fair wages to producer groups it helps incubate• Scaling up markets across India, using Future Group’s retail network alongside own flagship stores as well as building a strong export business.• Is incubating artisans owned production units (BIGs- Business Interest Groups) supported with common facility centers, access to working capital and sustained markets• Is technologically enabling BIGs to connect to urban and global retail through market information, training, design & quality inputs• aggregation through apex bodies for producers
  5. 5. The Market- The Customer, The Brand  6 Mother Earth stores  2 Franchise stores  42 Shop in shops at Shoppers Stop, Home Stop, Central, Home Town  Wholesale and distribution within India to E commerce sites such as Flip Kart, Jabong, Myntra  Exports- TJX, Pier1
  6. 6. Production Through Artisan Owned Business Interest Groups 20 Business Interest Groups incubated internally have supplied, 1 mil USD, 40% of the purchase of ME in 11-12 Product wise Break Up • Natural Fibres 8 BIGs • Gift & Décor 4 BIGs • Home Textiles 2 BIGs • Apparel 2 BIGs Support services provided to BIGs Market Access Modern Design Financial Access Improved Raw Material Supply Improved Technology Financial and Production Planning Value Engineering Improved process flow
  7. 7. The Equitable Supply Chain Mother Earth Mother Earth • Direct to Urban Consumers • Marketing/PR • Brand Development • Feedback loop for new product design • Supply Chain Management • Artisan ownership in brand,10% @ par Producer Companies • The Producer Companies collates benefits forProducer Company Producer Company BIGs clustered under them, state wise.Karnataka- Tamil Nadu- • Ensuring Social Security and work benefitsBangalore, Hubli Erode, Dharmapuri • 100% Producer owned Business Interest GroupsBIG1 BIG 2 BIG 1 BIG 2 • 100% community owned groups organized as SHGs/small enterprises • Produce high quality products • Are linked across-skills to create multi material products • 100% producer owned
  8. 8. Scaling Up the Equitable Supply Chain – Building on PPP Producer companies to be formed with Producer Companies in artisans under GOI cluster projects being Rajasthan, implemented by Industree Foundation in Uttar Pradesh Bihar 8 states West Bengal Orissa Main GOI partner current is Ministry of Andhra Pradesh Textiles- DC (Handicrafts)- Theme Cluster &Mega Cluster schemes ProspectiveBIG 1 BIG 2 BIG 3 BIG 1 Ministry of Commerce- Production Parks National Livelihoods Mission- Innovative Projects & Natural Resource Management MSME- Cluster Project Social Mobilization, Skills & Design Training, NABARD- Nab Fin, Nab Cluster schemes Enterprise set up Marketing linkage Financial Management Leadership Building Working capital, foundation Social security, PF ESI, Gratuity and bonus sharing for Producers
  9. 9. The Eco System at a glance ConsumersConsumers MARKETS Mother Earth Investment FV WORKING CAPITAL Apex Producer Institutions Bank Finance, NAB FIN INFRASTRUCTURE PPPs SHGs/BIGs SGHs/BIGs WORKING CAPITAL SKILL BUILDING Mesofinance Industree Investment Foundation NSDC
  10. 10. WIN WIN WIN WINCONSUMERS Get access to quality, affordable, local products that improve artisan lifestylesRETAILERS Get consistent supply of innovative products that are in lockstep to changing consumer tastesARTISANS Get increased earnings, consistent markets, access to working capital and infrastructure loans, constant product innovation support, ownership of shared production unitsSUSTAINABILITY Socially, Economically, Culturally and Environmentally sustainable practices
  11. 11. Mother Earth’s innovative social enterprise modelMother Earth is a brand promoted by Industree, 18 year history in the social enterprise space. A pioneering &innovative hybrid model. The for profit- Industree Crafts Pvt. Ltd now rebranded Mother Earth was formed in1994. Non profit Industree Foundation instituted in 2000. Mother Earth Enterprise Set Up Retail, Supply Schemes and Chain Distribution Projects of Govt. & Mgmt Dev Agencies Exports funds Design, Merchandising, Warehouse Finance ,MIS, QC, HR, IT products INDUSTREE FOUNDATION Markets products •Own Stores •Other retailers •Exports Design & Skill Building Self Help Group Development. Producer Working Capital Access Social Security Groups BIGs
  12. 12. Our strong financial projections impact artisansUSD 2012 2013 2014 2015 2016Mother Earth Sales 3m 5m 9m 19m 38mME annual 2m 3m 5m 22mPurchase 11mAnnual Buyingfrom BIGs 0.70m 1.4m 2.6m 6m 12mAnnual buying fromSmall artisans, coops 0.35m 0.7m 1.2m 3m 6metc.No of artisans in BIGS 200 400 700 1500 3000# of artisans, direct 1200 2000Impact at finished 3200 4000 6000product level 0 0Artisans Net Income 0.31m 0.6m 1.1m 3m 6m
  13. 13. Management Team ready to deliver resultsManagement TeamNeelam Chhiber, Social Entrepreneur of Year 2011 Co Founder and MD, Industrial Designer, NID Global Social Impact Incubator AlumunusPiyush Deogirikar, COO 14 years of retail and distribution experience MBA, IIMB160 employee strong organisation,MentorsMr. Kishore Biyani, MD, Future Group, Indias leading retailer, awarded International Retailer of the year by National Retail Federation, USA 2006
  14. 14. Join this game changing venture• Growing Indian retail market generating record sales in brands rooted in “affordable design”• Mother Earth is uniquely positioned to capture this market and uplift artisan lives• Backed by production infrastructure it is enabling producer groups across 8 states, in partnership with GOI• With working capital access , in 5 years, we can reach 20,000 artisans directly and an additional 30,000 indirectly aggregating USD 10m USD incomes for artisans
  15. 15. Thank you!

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