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Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

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Creating the Optimal Mobile Broadband Experience from an Operator’s Perspective

  1. 1. Creating the Optimal Mobile BroadbandExperience from an Operator’s Perspective Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications Mobile Broadband Asia 30 March 2011, Singapore
  2. 2. 5 Things About Malaysia
  3. 3. 5 Things About Malaysia
  4. 4. 5 Things About DiGi
  5. 5. 5 Things About DiGi
  6. 6. Easier to Predict when & where usage occursbig screen user behaviour
  7. 7. Longer Attachment spend more time & hog the network big screen user behaviour
  8. 8. CONSUME MORE better speed = longer surf time = bigger volumebig screen user behaviour
  9. 9. Harder to Predictwhen & where usage occurs small screen user behaviour
  10. 10. Shorter Attachment short bursts of usage as & when neededsmall screen user behaviour
  11. 11. Device Drives Usage beware of smartphonessmall screen user behaviour
  12. 12. • Easier to predict • Harder to predict when & where when & where• Longer • Shorter attachment to the attachment to the network network• Better speed • Usage depends drives more on device volume
  13. 13. How are We Meeting Customers Expectations?
  14. 14. 1 Customers want honesty about speed
  15. 15. 2 Show Indoor &Outdoor Coverage Maps big screen & smallscreen have varying levels of tolerance
  16. 16. 3 Fair Use Quota for all Products Start early, communicate everywhere
  17. 17. 4 Your Backup Broadband complimentary to fixed broadband
  18. 18. Zero Settings Get rid of multiple APNs, set defaults in devices5
  19. 19. ATTENTION! You have reached 75% of your quota. Smart Notifications Opportunity to upsell to premium packages6
  20. 20. Peace of Mind Pricing no charge after quota incentivize customers to upgrade or buy top-ups7
  21. 21. Speed / ConsistencyTransparency Quota Optimal Mobile Broadband ExperienceTurnaround Peace of Mind Time Pricing Settings Coverage
  22. 22. Questions?

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