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Creating a Sustainable Mobile Internet Ecosystem               to Drive Profitability                                  Pra...
5 Things About Malaysia
5 Things About Malaysia
5 Things About DiGi
5 Things About DiGi
Easier to Predict    when & where usage occursbig screen user behaviour
Longer Attachment spend more time & hog the network                     big screen user behaviour
CONSUME                            MORE                            better speed                            = longer surf t...
Harder to Predictwhen & where usage occurs                   small screen user behaviour
Shorter Attachment               short bursts of usage as &                      when neededsmall screen user behaviour
Device Drives Usage                  beware of smartphonessmall screen user behaviour
• Easier to predict                      • Harder to predict  when & where                        when & where• Longer    ...
How are We Driving Profitability?
1    Focus on    Consistency
2 Prioritize Your   Territories  go deep for bigscreen, go wide for   small screen big screen & smallscreen have varying l...
3      Fair Use     Quota for    all Products     Start early,    communicate     everywhere
4      Maximize      Off-peak         Can it    complement fixed      broadband?
Zero Settings     Get rid of multiple    APNs, set defaults in          devices5
ATTENTION!    You have reached 75%        of your quota.     Smart Notifications     Opportunity to upsell to      premium...
Peace of Mind Pricing                 no charge after quota    incentivize customers to upgrade or buy top-ups7
Speed /                       ConsistencyPeace of Mind                                 Prioritize Your   Pricing          ...
Questions?
Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability
Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability
Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability
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Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability

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Presented at Mobile VAS Summit in Singapore. 27 April 2011.

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Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability

  1. 1. Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications 5th Annual Mobile VAS Summit 27 April 2011, Singapore
  2. 2. 5 Things About Malaysia
  3. 3. 5 Things About Malaysia
  4. 4. 5 Things About DiGi
  5. 5. 5 Things About DiGi
  6. 6. Easier to Predict when & where usage occursbig screen user behaviour
  7. 7. Longer Attachment spend more time & hog the network big screen user behaviour
  8. 8. CONSUME MORE better speed = longer surf time = bigger volumebig screen user behaviour
  9. 9. Harder to Predictwhen & where usage occurs small screen user behaviour
  10. 10. Shorter Attachment short bursts of usage as & when neededsmall screen user behaviour
  11. 11. Device Drives Usage beware of smartphonessmall screen user behaviour
  12. 12. • Easier to predict • Harder to predict when & where when & where• Longer • Shorter attachment to the attachment to the network network• Better speed • Usage depends drives more on device volume
  13. 13. How are We Driving Profitability?
  14. 14. 1 Focus on Consistency
  15. 15. 2 Prioritize Your Territories go deep for bigscreen, go wide for small screen big screen & smallscreen have varying levels of tolerance
  16. 16. 3 Fair Use Quota for all Products Start early, communicate everywhere
  17. 17. 4 Maximize Off-peak Can it complement fixed broadband?
  18. 18. Zero Settings Get rid of multiple APNs, set defaults in devices5
  19. 19. ATTENTION! You have reached 75% of your quota. Smart Notifications Opportunity to upsell to premium packages6
  20. 20. Peace of Mind Pricing no charge after quota incentivize customers to upgrade or buy top-ups7
  21. 21. Speed / ConsistencyPeace of Mind Prioritize Your Pricing Territories Profitable Mobile Internet Ecosystem Smart Fair UseNotifications Quota Zero Maximize Settings Off-peak
  22. 22. Questions?

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