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Trends & Business Models for Mobile Internet in            the Malaysian Market                           Praveen Rajan   ...
5 Things About Malaysia
5 Things About Malaysia
5 Things About DiGi
5 Things About DiGi
80% of the market using feature phones   Device replacement is priority #1
80% of the market is PrepaidMaximize monetization variables
PRICE     QUOTA    SPEEDVALIDITY   TIME    POLICIES
Rationalization of Pay As You UseThere is room to craft profitable models
Charging10sen/10kb   30sen/MB                         BlocksDaily Max      Time     Peak / Off Charge      Charging     Peak
Cost per MB Profitability versus utilization& monetization through top-ups
Price per MB                                 Cost per MB               Commitment (RM)
Bucket plans for PostpaidBundle Internet with voice-centric plans
Policy differentiationto separate Big, Small & Medium screen
P2P        VOIP      PEAKTETHERING   PRIORITY   OFF PEAK
Online acquisition is an enablerNationwide reach (with good logistics)
Competitive Internet roamingLeveraging on scale / partnerships
Stimulate usage on feature phonesWhile working on device replacement
Device subsidies in an open market can be               challenging  Airtime rebates could be an alternative
Device replacement   Monetization variables Pay As You Use           Cost per MB   Bucket plans       Policy differentiati...
Questions?
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
Trends & Business Models for Mobile Internet in the Malaysian Market
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Trends & Business Models for Mobile Internet in the Malaysian Market

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Presented at the Mobile VAS Summit in Kuala Lumpur on 14 March 2012. Focused on 10 trends / business models shaping the Mobile Internet business in Malaysia.

Published in: Business, Economy & Finance
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Trends & Business Models for Mobile Internet in the Malaysian Market

  1. 1. Trends & Business Models for Mobile Internet in the Malaysian Market Praveen Rajan Head of Internet & Services, DiGi Telecommunications 6th Annual Mobile VAS Summit 14 March 2012, Kuala Lumpur
  2. 2. 5 Things About Malaysia
  3. 3. 5 Things About Malaysia
  4. 4. 5 Things About DiGi
  5. 5. 5 Things About DiGi
  6. 6. 80% of the market using feature phones Device replacement is priority #1
  7. 7. 80% of the market is PrepaidMaximize monetization variables
  8. 8. PRICE QUOTA SPEEDVALIDITY TIME POLICIES
  9. 9. Rationalization of Pay As You UseThere is room to craft profitable models
  10. 10. Charging10sen/10kb 30sen/MB BlocksDaily Max Time Peak / Off Charge Charging Peak
  11. 11. Cost per MB Profitability versus utilization& monetization through top-ups
  12. 12. Price per MB Cost per MB Commitment (RM)
  13. 13. Bucket plans for PostpaidBundle Internet with voice-centric plans
  14. 14. Policy differentiationto separate Big, Small & Medium screen
  15. 15. P2P VOIP PEAKTETHERING PRIORITY OFF PEAK
  16. 16. Online acquisition is an enablerNationwide reach (with good logistics)
  17. 17. Competitive Internet roamingLeveraging on scale / partnerships
  18. 18. Stimulate usage on feature phonesWhile working on device replacement
  19. 19. Device subsidies in an open market can be challenging Airtime rebates could be an alternative
  20. 20. Device replacement Monetization variables Pay As You Use Cost per MB Bucket plans Policy differentiationOnline acquisition Internet roaming Stimulate usage Device subsidies
  21. 21. Questions?

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