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Creating the Optimal Mobile Broadband
Experience in a Developing Market
Praveen Rajan
Head of Internet & Services, DiGi Te...
5 Things About Malaysia
5 Things About Malaysia
5 Things About DiGi
5 Things About DiGi
Nokia N70 iPhone 4S
5MB / month 700MB / monthUsage
How are we building an Optimal Experience?
Speed kills
focus on consistency
Selling & servicing online
talk to “new” segments
Communicate quotas
across all plans
Prepaid customers want
worry-free pricing
Don’t scare newbies
do smarter zero-rating
Make roaming worry-free
max caps are easy
Maximise network assets
off-peak pricing does wonders
Remove APN dependency
go for zero settings
diginet maxis3g celcom3g
Speed
consistency
Communicate
quotas
Worry-free
pricing
Smarter
zero-rating
Roaming
max caps
Off-peak
pricing
Zero
setting...
Questions?
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
Creating the Optimal Mobile Broadband Experience in a Developing Market
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Creating the Optimal Mobile Broadband Experience in a Developing Market

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Presentation on case studies and initiatives by DiGi to deliver an optimal mobile broadband experience. Presented at Broadband Asia in Kuala Lumpur on 14 May 2012

Published in: Mobile
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Creating the Optimal Mobile Broadband Experience in a Developing Market

  1. 1. Creating the Optimal Mobile Broadband Experience in a Developing Market Praveen Rajan Head of Internet & Services, DiGi Telecommunications Broadband IP&TV Asia 14 May 2012, Kuala Lumpur
  2. 2. 5 Things About Malaysia
  3. 3. 5 Things About Malaysia
  4. 4. 5 Things About DiGi
  5. 5. 5 Things About DiGi
  6. 6. Nokia N70 iPhone 4S 5MB / month 700MB / monthUsage
  7. 7. How are we building an Optimal Experience?
  8. 8. Speed kills focus on consistency
  9. 9. Selling & servicing online talk to “new” segments
  10. 10. Communicate quotas across all plans
  11. 11. Prepaid customers want worry-free pricing
  12. 12. Don’t scare newbies do smarter zero-rating
  13. 13. Make roaming worry-free max caps are easy
  14. 14. Maximise network assets off-peak pricing does wonders
  15. 15. Remove APN dependency go for zero settings
  16. 16. diginet maxis3g celcom3g
  17. 17. Speed consistency Communicate quotas Worry-free pricing Smarter zero-rating Roaming max caps Off-peak pricing Zero settings Optimal Mobile Broadband Experience Selling online
  18. 18. Questions?

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