Hvordan laver man et virksomhedswebsite der ikke blot påstår al verdens fortræffeligheder men afspejler brugernes, leverandørernes og medarbejdernes virkelige oplevelse af brandet? Og hvordan kan man gå fra en situation, hvor brugere og kunder ikke blot er tilskuere eller forbrugere men kilde til innovation og udvikling?

1. From linear marketing to experiences
#DETSOCIALEWEBSITE

2. Mikkel Noe Westh
Strategy director
Propeople Bysted
Lcensee Creative
Mornings Cph
@mikkelnoewesth

3. 3ROXETTE

4. Dean Cushman
The story about a fan

6. 6

7. 7

8. 8
Users
Visitors
Spectators
Customers
Participants
Friends

9. EKSPRES
BANK
CONSUMER
EXPERIENCE SPACE
BRAND CUSTOMER

10. WE SHARE AN
EXPERIENCE RIGHT NOW

11. WE SHARE A LOVE TO
“Challenging each other to share ideas
and examining how individuals and
communities behave, work, and create in
order to change, and lead more
productive lives.”
This can be a part of my
personal brand! So I’ll share

12. Simon Sinek

13. BRAND
STRATEGY
CONSUMER
INSIGHTS
PRODUCT
POSITIONING
CONSUMER
JOURNEY
SHARED
VALUES
ORGANIZING
IDEA
EXPERIENCE
SPACE
TOP 3
=+
SHARED
EXPERIENCES

14. MEDIA PERFORMANCE
TECHNOLOGY & PLATFORMS
SOCIAL LISTENING
ANALYTICS
EXPIERIENCE RESEARCH
INDUSTRY RESEARCHCOMPANY INFO
CONSUMER INSIGHTS

19. THE COMPANY

20. How to implement social

21. Variables we can use to personalize the content

22. EKSPRES
BANK
CONSUMER
EXPERIENCE SPACE
BRAND CUSTOMER

23. Think in systems where you gather
learnings about the customer.
From goldfish- to longterm memory

24. PRESENT
WEB SOCIAL CRM MAIL APP CHAT PHONEMARKETING

25. WEB SOCIAL CRM MAIL APP CHAT PHONEMARKETING
FUTURE

28. USA Africa Asia

29. BRAND
STRATEGY
CONSUMER
INSIGHTS
PRODUCT
POSITIONING
CONSUMER
JOURNEY
SHARED
VALUES
ORGANIZING
IDEA
EXPERIENCE
SPACE
TOP 3
=+
SHARED
EXPERIENCES

30. FOCUS AREAS
COMMUNICATIONS
SOCIAL MEDIA
CHANNEL MANAGEMENT
CONTENT MARKETING
CUSTOMER EXPERIENCE
PRODUCTS
CUSTOMER SERVICE
ALWAYS-ON
TECHNOLOGY
APPS
WEBSITE
CRM
INSIGHTS
ANALYTICS
PRODUCT DEVELOPMENT
DATA

31. DEFINE STRATEGY EXECUTE SOLUTION
TRIGGER VISION
& PLAN
SOLUTION
UNDERSTAND DEFINE EXPLORE CREATE
1
BUILD
2
MEASURE
3
LEARN

34. Thank you | Any questions?