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Digital media means business decision makers are increasingly bombarded by information through multiple channels. So how do you make your message stand out, make it coherent and make it draw in your target audience?
Stan Woods will show how business brands are increasingly focusing on storytelling techniques to drive deeper engagement with prospects, utilising a variety of channels to deliver a compelling and persuasive experience - in particular video and rich media. He will also provide practical guidance on how to leverage storytelling techniques for your marketing.