Swot Analysis Of Malaysian Airlines

Swot Analysis Of Malaysian Airlines
Title : Group Assignment
COURSE NAME : Strategic Marketing – BUMKT 6923
TUTOR NAME : Dr. James Loh
PROGRAM : Master of Business Administration
DATE SUBMITTED : 05.10. 2014
STUDENT NAME : Uyanga Ochirbat / 30123201 Katari Sreevishnu / 30123204 Tu Le Hien Duc /
30123207 Table of Contents
Executive Summary
1. Introduction
2. Mission and strategic objectives
3. Situation Analysis
3.1 PEST Analysis
3.2 SWOT Analysis ... Show more content on Helpwriting.net ...
The get–together has joined the most specific social event of world class airlines, being situated as a
5–Star bearer by the flight rating affiliation, Skytrax, with just four separate transporters on the
planet.
Malaysian airline is taken over by government now and it also has the enough potential support
from the government.
The Malaysian airline company operates in different market segments; thereby the set of risk is
reduced.
MAS are in the 2nd best in the market in Malaysia and it has over 50 international along with 34
domestic destinations covered.
Malaysian airline is the most preferred airline in Thailand and as well as in Malaysia by customers.
The Organizational structure of the company is firm.
Weakness
On the off chance that we differentiated and other bearer associations, the cost offered by MAS is
more luxurious than others. Subsequently, it will influence the genuine cost that will be obtained by
the customers. There simply a couple of gatherings of individuals in Malaysia who can exertion to
pay for the expense to fly as a result of the high rate of airline tickets.
... Get more on HelpWriting.net ...

The Impact of Globalization on Qantas Airlines Marketing...
Globalisation is having a significant impact on marketing. This is because a business, by distributing
itself across international borders makes its product more readily available to international
customers and creates employment opportunities in the country it has moved to. To understand the
impacts, globalisation, marketing (particularly market segmentation), global marketing strategies
and general history of Qantas need to be examined.
Qantas is the oldest airline in the English speaking world. It was founded by the three aviation
pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Northern
Territory Aerial Service in 1920 and has grown from one aircraft which offered air taxi services and
joyrides to a ... Show more content on Helpwriting.net ...
Qantas' situational analysis (SWOT) is the first step in the marketing process whereby the strengths,
weaknesses, opportunities and threats of the airline are identified. The airline's strengths include:
Being part of the Oneworld alliance, having a high safety record, being a globally recognised airline
through the use of branding and the flying kangaroo logo, purchasing the latest aircraft thus
updating technology and staying level with international competitors and the final strong success of
Qantas has come by operating out of some of the world's major air travel hubs such as Los Angeles
International Airport, London's Heathrow Airport, Singapore's Changi Airport and Sydney
Kingsford Smith International providing an excellent range of customers.
Qantas' main weaknesses come from the high risk nature of airlines (possibility of crashes and large
scale incidents), the complexity of the aircraft they buy which could lead to costs of re–training
pilots to fly that particular aircraft and may lead to higher labour and the recent string of incidents
have undoubtedly hindered Qantas' image. One of the most recent incidents occurred while a
reasonably new Qantas A380 was flying from Singapore to Sydney when it experienced engine and
hydraulic problems forcing it to hastily turn back and make an emergency landing in Singapore.
This

A Report On The Airport
Renowned for being the perfect gateway to the amazing and spectacular Costa Blanca resort region
is the beautiful Alicante– Elche Airport a common ground for transfers to stunning destinations such
as the idyllic and panoramic resorts of Benidorm, Denia, Murcia and Torrevieja. The airport acts as
an ideal base for an out of this world memorable and extraordinary holiday vacation to amazing
Alicante must visit tourist attractions including the beautiful MARQ museum, the magical El
Postiguet beach offering stunning Mediterranean views , the gorgeous El Tossal and Canalejas
Parks, checkout the vibrant, attractive and lively Marina and the fascinating Puerto Viejo Square
both featuring a variety of cafes, restaurants, buildings and bars. Also worth visiting is the
spectacular St.Mary's church also referred to as the Basilica of Santa Maria, the breathtaking Malaga
Cathedral, the brilliant and gorgeous St.Ferdinand Castle and lastly the amazing Safari Aitana
teeming with wild animals from all over the world.
Originally named El Altet, Alicante–Elche Airport popularly referred to as Aeropuerto de Alicante–
Elche in Spanish, is the main airport for the regions of Valencia and Murcia and sixth busiest airport
in Spain after Madrid, Barcelona, Palma de Mallorca, Malaga and Gran Canaria in terms of
passenger traffic. The airport is situated 9 km southwest of Alicante, about 160 km south of
Valencia, about 70 km north of Murcia and 10 km east of Elche situated on the

Business Prospects Of A Saas Based Airline Revenue...
APPLIED RESEARCH PROJECT
ON
Analysis of the business prospects of a SAAS based airline revenue assurance business.
Submitted in partial fulfilment of the requirement of
Global Master of Business Administration (GMBA)
Information technology management
Term 2
Period of Study: May 2015 to August 2015
Submitted By: Under the guidance of:
Aditya Sharma GJAN15IT031 Mr Gerald Thomas
Gaurav Kenue GJAN15IT032 Director,
Ridhi Rabra GJAN15IT034 Altruis Health &
Prof. Pascal Grant Director Hypermedia Consulting Pty. Ltd.
Acknowledgement
We are thankful to S P Jain School of Global management for providing us this opportunity to
conduct a consultative research titled "Analysis of ... Show more content on Helpwriting.net ...
We are thankful to them for sharing their knowledge and expertise of the airline industry and the
revenue assurance sector. The business insights helped us understand the problem from the industry
perspective and carry out an in–depth analysis of the underlying challenges and shape the business
plan that handles the same.
We are also highly grateful to our academic mentor, Prof. Pascal Grant for guiding us from the very
first day, keeping us on track with our schedule and helping us deal with any roadblocks on the way.
His varied experience helped us see the issues from a fresh perspective that consequently helped us
add more depth to our research.
Last, but not the least, we would like to thank Mr Srinivas Phani, for his constant encouragement
and guidance.
Sincerely,
Aditya Sharma/GJAN15IT031
Gaurav Kenue/GJAN15IT032
Ridhi Rabra/GJAN15IT034

Declaration
We hereby declare that the matter included in the ARP report titled "Analysis of the business
prospects of a SAAS based airline revenue assurance business" is the result of the study and
analysis carried out by us. We further declare that this is our original work and has not been
submitted in any form anywhere else. We have clearly referenced in accordance with departmental
requirements, in both the text and the bibliography or references, all sources (either from a printed
source, internet or any other source)

Application of E-Business Strategy Creates Competitive...
Introduction
The airline industry is an area facing immense competition and with high fuel and maintenance
costs, the margins in this industry are proportionately very low. As a result of this it is an area
undergoing constant consolidation through a number of mergers and acquisitions. This means every
airline is fighting tooth and nail to stay afloat and not go bankrupt, yet at the same time they need to
find a method to create competencies for itself. On the basis of this it would create competitive
advantages for itself and become a market leader.
It is in this backdrop that the this paper tries to analyse whether evolving and adopting an e–
business strategy helps an airline gain sufficient market advantage to prove beneficial for ... Show
more content on Helpwriting.net ...
Reduce costs
F11. Increase productivity
Airline can gain significant productivity improvements by using business–to–business e–commerce
to streamline and improve its supply chain processes. Airline can save time and money by
purchasing supplies via the Web. Similarly, Airline can use e–commerce to communicate and
transact with distributors and customers in a more cost–effective and timely manner than through
traditional channels.
F12. Improve level of customer service
Airline can improve it 's level of customer service by allowing customers to access "help"
information, complete application forms, pay invoices, or change their account details via it 's Web
site, at their own convenience.
F13. Strengthen customer relationships
Airline can strengthen relationships with existing customers by allowing them to access – via it 's
Web site – previously inaccessible decision–support information, such as detailed research reports,
product specifications and price comparisons.
F14. Enhance business intelligence
Airline can use its Web site to collect valuable intelligence about customer needs, buying habits and
preferences. This intelligence can be a valuable input to the development of new, profit–enhancing
processes, products and services. Similarly, Airline can use the Web to research new markets and to
gather valuable intelligence about its competitors.
F15. Increase direct sales of products or services
The Web enables

A Report On Sustainable Biofuels
Executive Summary
With the goal of achieving carbon neutral growth by 2020 the aviation industry views sustainable
biofuels as its tool to reach that goal. The major aircraft manufacturers are leaders in the research
effort, utilizing their resources to fund and facilitate early tests with biofuels. While a core group of
airlines using a very limited supply of biofuel is testing the commercial viability of biofuels across
diverse networks.
Ethanol, made from corn, is part of the first generation biofuels, which are cheaper but have a larger
impact on food supply. The price of ethanol is higher than the current gas prices when factors like
transportation and labour are taken into account. However, airlines may find this type of biofuel ...
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The usage of land originally dedicated to agriculture has not only created food shortages, but also
caused an increase in food prices. Furthermore, there is not enough land capacity to satisfy the
demand of the biofuel industry.
Biofuel is an ideal solution and the successes seen by aircraft manufacturers and airlines are small
steps of progress towards full implementation. However, given the limitations in land capacity, the
debate of fuel versus food, the current technological developments, high prices and lack of
government support, this solution is neither economical nor sustainable.
3
Future of Alternative Fuels for Air Travel Introduction
Rise of Biofuels
With the airline industry committed to achieving carbon–neutral growth by 2020, the introduction of
sustainably produced biofuels is a key strategy for achieving this goal. It was a multi–year process
that required collaboration between aircraft makers, engine manufacturers and oil companies, with
the first demonstration flight in 2008. In 2011 biofuels were approved for commercial flight use.
Since that time there has been thousands of flights fuelled with sustainable biofuels, here are a few
milestones;
February 2008
First demonstration flight powered with biofuel, a Virgin Atlantic Boeing 747 with one engine
powered with a 20% biofuel mix flew from London to Amsterdam.
June 2011
First commercial flight powered with

Air China Swot Analysis Essay
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463–
5771.htm
BIJ 13,1/2
SWOT analysis for Air China performance and its experience with quality
A.M. Ahmed
The European Centre for Total Quality Management, University of Bradford School of
Management, Bradford, UK
160
M. Zairi e–TQM College, Dubai, UAE, and
K.S. Almarri
The European Centre for Total Quality Management, University of Bradford School of
Management, Bradford, UK
Abstract
Purpose – To report on the lessons learned during the implementation of TQM principles in Air
China as a response to the dramatic changes in both international and domestic markets.
Design/methodology/approach – This research work is based on ... Show more content on
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Airlines introduced railway–style, uniformed stewards and restaurant–style tables adorned with
vases of flowers and silver cutlery. In 1928, Pan Am became the first US airline to employ cabin
attendants to serve meals. Also in 1928, Western Airlines (eventually absorbed in Delta Airlines)
served meals brought to their aeroplanes, by Cadillac, from a restaurant near Los Angeles Airport. In
1929, Pan Am introduced in–flight movies on its flights between Miami and Havana (Dana, 1999).
In 1930, United Air Lines introduced the world's first stewardess. Ellen Church was the first woman
to serve a meal on an aeroplane. Pan Am preferred to employ stewards who had served as
professional waiters or pursers on ships. In 1934, Pan Am inaugurated the S–42 on its route from
Miami to Buenos Aires. The airline set a precedent by installing facilities for heating food in–flight
on long over–water journeys. Stewards would take orders from passengers and radio ahead for
meals, which were served to passengers in a special dining area of the aeroplane (Dana, 1999).
Dinner in flight became a formal affair, often in tuxedos and evening gowns. Passengers enjoyed a
feast, cooked aboard the aeroplane, and served on linen–covered tables in a fine dining salon set

with china, crystal and fresh ﬂowers. During the 1940s and 1950s, passengers on the Boeing 377
Stratocruiser could get staterooms with private washstands, berths, divans,

A Summary Of American Airlines Merger
Abstract
American Airlines Group (AAG) vision is to become the largest and most profitable airline in the
world. In 2013 a merger with U.S. Airways was announced and that vision can now become
possible. The merger has opened many doors and provides an extensive operational network. They
are committed in providing the highest quality service to every individual in the world. American
Airlines provides continuous efforts of modernization of their fleets as well as maintaining a
position as the largest air carrier in the world. Even with the competition intensifying, there are
continuous efforts to distinguish themselves by offering three levels of flying class services. With
the different types of flying classes, American Airlines Group ... Show more content on
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The alliance links several member carriers that provide these enhancements as well as offer
smoother connections to several around the world destinations. The alliance also helps establish
marketing tie–ups with both international and regional airlines. This will help with American
Airlines to increase their flight frequencies as well as the ability to provide more convenience to
their customers. Being a part of the Oneworld alliance does in fact give American Airlines Group an
advantage in the competitive airline industry

North American and European Airline Industry Essay
North American and European Airline Industry
INTRODUCTION
The Airline industry is one of the world's largest industries generating over $300 billion in revenues
in 2001 alone and additionally has the second highest industrial growth rate, after the computer
industry, with typical growth rates of 3–5% per annum over the last 20 years (Humphreys, 2003; BA
Fact book, 2002).
For the purpose of this assignment, freight/cargo airline activities will not be considered as freight
travel consists of only 2 % of total airline activity (see figure 3.1 and appendix 1) (BA Fact book,
2002,
ICAO, 2003). Furthermore, due to the nature of the airline industry and the Asian market being a lot
smaller and internally focused, we
will ... Show more content on Helpwriting.net ...
This has had significant implications for an industry which relies on these passengers for
approximately two thirds of its revenue (Economist, 2001). The reduction in business passenger
numbers has resulted not only in adding to the already existing overcapacity problem but also in
increasing competitive pressures, the resultant effect being a persistent downtrend in airfares. In
fact, after adjusting for inflation airline revenues per passenger kilometre are about half the level of
30 years ago (BA Fact Book, 2002). The birth of the low cost carriers and the increasing market
share they have acquired has further exacerbated this downward trend as passengers become more
price sensitive.
1.2 Political Forces facing the airline industry
The airline industry is also very much in the political frontline (see figure 1.1). The implications of
terrorism for the industry are evident from the statistics – 2001 was only the second year in the
history of modern civil aviation in which international air traffic declined (IATA, 2002) and,
although air traffic has since improved, it is nevertheless still below pre–September 11 levels.
Furthermore, the knock on effects it has had in other areas of the industry, most notably the
vertiginous rise in the cost of insurance and security, has further added to the economic woes of the
industry. Since the attacks insurance companies immediately increased insurance premiums and
reduced

A Report On Ibiza Airport
As one of the most diverse and beautiful holiday destinations in Europe, Ibiza is one of the most
visited islands in Spain. Despite the island being small in size, it receives about 5 million passengers
every year with the highest number of tourists received during the peak season summer months of
May to October. In 2011 the airport received over 5.6 million passengers and had about 61,000
aircraft operations.
Renting a car is the easily away of getting around and exploring Ibiza. Email
transfers@airportdashes.com for all your Ibiza rental requirements and needs, from Ibiza Airport
transfers, Ibiza upcountry transfers, Ibiza city rentals and Ibiza Airport taxi hire provided at the most
competitive rental quotes. Book your Ibiza Airport transfers online with us before your arrival at
Ibiza Airport. Our Driver will be waiting for you at the airport ready to take you to explore the
beautiful and magnificent attractions Ibiza offers.
Ibiza Airport is an international Airport serving and acting as a getaway to the magnificent and
breathtaking Ibiza and Formentera islands in Spain. The airport is located 7 km southwest of Ibiza
Town. The airport acts as a seasonal hub for the airline of Vueling which provide 95% of the flight
services to the tourists and locals travelling to the Balearic Islands of Formentera and Ibiza.
Ibiza Airport is situated on a relatively small building and has a single, relatively modern terminal is
in operation, managing both departure and arrival

Market Entry Modes
Introduction: One of the most significant decisions to be taken in business is how to enter a new
overseas market because of commitments to be made; commitment in terms of dollars to be
invested, personnel for managing the international organization, and determination to stay in the
market long enough to realize a return on these investments, therefore selecting the most appropriate
market entry mode is vital. A mode of entry into an international market is the channel which the
organization employs to gain entry to a new international market. In this report I will go through
different alternatives of Market entry divided into two main methods; direct and indirect each sub–
categorized into several options. Here I will be considering ... Show more content on
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* Lower production and labour costs * Avoiding high transportation costs * Avoiding Tariffs and
non–Tariff barriers * Fulfilling some countries preference to produce locally It will be a good option
when the company lacks resources and is not willing to invest equity to establish manufacturing and
selling operations directly. Even though a local firm is responsible for production and selling, but
the company is able to develop and control R&D, marketing, distribution, sales and servicing
of its products in international markets, then it is possible for the contractor to sell the products in
the country of production or some other foreign market. A good example of contract manufacturing
is IKEA. With its business formula based on low cost and affordability and IKEA have 2500
suppliers in over sixty countries. Having exclusive contract manufacturing with its suppliers, they
are working closely with them to reduce costs and sharing technical know–how. Benetton is another
example which employs contract manufacturers to produce clothing. Licensing: Licensing is another
way in which the firm can establish local production in foreign markets without capital investment.
It differs from contract manufacturing as it is usually for a longer term and involves much greater
responsibilities for the national

British Airways
BRITISH AIRWAYS
Introduction:
The world today has evolved in numerous ways thanks to the many inventions and discoveries, but
few have changed the way people live and experience the world as deeply as the invention of the
airplane. The industry has progressed to the point where now it would be impossible to think of life
without air travelling (for developed countries). Thanks to this, long distances have been somehow
‘shortened' hence altering people's concept of distance. As well, making it possible for individuals
to start and conduct businesses in places that were once never thought of.
Air travelling is obviously considered as a very large industry: socially, economically, and
politically. It is continuing to expand and has been ... Show more content on Helpwriting.net ...
Unlike some of the world's other airlines, BA is owned entirely by private investors – with 265,000
shareholders, including around 49% of the company's own employees.
BA's group fleet as at 30th September 2001 comprised of 373 aircraft – one of the largest fleets in
Europe. It is one of the only two airlines in the world with Concorde (seven in total), the world's
only supersonic passenger aircraft.
BA's Mission Statement and goals:
How they plan to be the "undisputed leader in world travel":
British Airways has shown that redefining the vision, and making sure it is successfully carried out
throughout the organisation are keys to corporate success.
The new mission statement of BA has for target "to set new industry standards in customer service
and innovation, deliver the best financial performance and evolve from being an airline to a world
travel business with the flexibility to stretch its brand in new business areas." Already, competition
has seen airfares come down, but this has not eased competitive pressures within the air travel
industry. BA is trying to find something new to stay on top, whether the company will branch into
virtual travel is a debatable point, but innovation is certainly one of the main strategies at the airline,
for example electronic bookings, new schedules, more comfortable seats, new customer loyalty
programs and new services in lounges may

False Loyalty And False Loyalty
"Those who buy the goods or services provided by companies or entities or customers. Another way,
a customer is a stakeholder of an organization who provides payment in the exchange for the offer
provided to him by the organization with the aim of fulfilling a need and to maximize satisfaction.
The term customer and consumer is confusing sometimes. A customer can be consumer, but a
consumer may not necessarily be a customer. Another scholar describes the difference. E.g. a
customer is the person who does buying of the products and the consumer is the person who
ultimately consumes the product" (Hameed, 2015, p. 100). customer satisfaction is the sensation or
attitude of a customer towards a product or service afterward it has been used. For ... Show more
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It is important to recovery process as even if all other services have been delivered on higher level.
If the bad experience not handled properly it should be damage customer satisfaction. Many ways to
handle service quality and customer satisfaction is to find out where customer satisfaction sets or
places. Complete customer satisfaction insures customer loyalty as well secures long term
profitability. Particularly intense competition is important in market. Although, the difference
among true long term loyalty and false loyalty. False loyalty is empowered by such factors as
governmental regulation that limit competition, great or high switching costs, which changing
hospital main of treatment, proprietary technology and promotion program like normal flyer
programs. Authors say that customer remain loyalty merely when they are completely satisfied.
When the customer uses their frequent flyer miles, they may not remain loyal and switch to another
carrier. In this case loyalty is false. Nevertheless, if the carrier keeps the customer happy not by
merely frequent flyer miles' program but by provide consistently higher services. The loyalty is true,
and customer will be stay with carrier for long term. It is really difficult for company to defining the
target of customers to provide exact product that resembles to their needs and wants (Jones & Sasser
,

American Airlines Financial Ratio
Summary of the Company American Airlines, Inc. (American) was founded in 1934 and is the
principal subsidiary of AMR Corporation. American provides aircraft services to around 160
destinations around the world. American Airlines has connections to 3 regional carriers. Two
carriers are owned by AMR (American Eagle and Executive Airlines). The third carrier is owned by
a third party (Republic Airways Holdings) that has no connection to AMR. These regional carriers
serve to connect feed from major hubs to smaller regional airports that do not have international
service. The major hubs for American are Dallas/Fort Worth, Chicago O'Hare, New York City
(JFK), Miami and Los Angeles.
Recent Events In late 2009, American released a ... Show more content on Helpwriting.net ...
Being in the midst of a global recession, American's financial condition has been substantially
weakened. Significant losses are adding up due to a weak demand for air travel and lower
investment asset returns. There is a challenge to maintain sufficient liquidity and reduce debts
during the global recession. Other risk factors and risk that American faces include disasters,
accidents, and terrorist attacks. Due to its weakened financial condition, if any of these other risk
factors occurred, American faces a large possibility of collapsing and filing for bankruptcy.
Financial Ratios Analysis
|Tests of Profitability |Tests of Profitability |
|Tests of profitability measure how profitable the |2008 |
|company is. This is done through ratio analysis by |2009 |
|comparing income to multiple activities |2010 |
| | |
| |Return on Equity

Qantas Report
TABLE OF CONTENTS
Contents
EXECUTIVE SUMMARY 2
COMPANY BACKGROUND 3
EXTERNAL ANALYSIS 4
REMOTE ENVIRONMENT ANALYSIS 5
INDUSTRY ANALYSIS 7
COMPETITIVE ANALYSIS 12
INTERNAL ANALYSIS 13
STRATEGIC GAPS 15
STRATEGIC OPTIONS AVAILABLE 17
RECOMMENDED STRATEGY 21
IMPLEMENTATION PLAN 22
CONCLUSION 23
REFERENCES 24
APPENDIX 1 – Income Statement 25
APPENDIX 2 – Balance Sheet 26
EXECUTIVE SUMMARY

The passenger airline industry is very mature and competition has forced many airline companies to
reduce prices in order to utilise capacity. A remote analysis and industry analysis was carried out
showing that the industry's growth and profitability will be low.
Qantas will have to make use of ... Show more content on Helpwriting.net ...
Owing to the global financial crisis and the prolonged economic slowdown, Qantas's 2009 annual
report shows a subdued financial performance – revenue of $14.6 billion, 6.9% drop from 2008;
profit before tax of $181 million, a sharp decline of 87.1%; earnings per share of 5.6 cents as
opposed to 49 cents in 2008; operating cash flow of $1.1 billion, 46.9% fell down from 2008
Despite this extremely challenging operating environment, the Qantas Group maintained its
operational excellence by its broad scale, deep experience and exceptional human resource. In 2009,
Qantas had achieved 334,000 flights over 530 million kilometres. It carried 38 million passengers
and prepared 36 million meals. Frequent flyer points of 18% more were redeemed; 575,000 tonnes
of freight were handled and 490,000 engineering tasks were undertaken.
EXTERNAL ANALYSIS
A remote environment analysis and Industry environment analysis has been carried out for Qantas.
As 80% of the total group's revenue is "Passenger Revenue" and it operates in both Australia and
overseas, the industry has been defined as domestic and international passenger airline industry.
REMOTE ENVIRONMENT ANALYSIS
ECONOMIC
Many industries in the world were affected by the global financial crisis in 2008. Consumer
spending decreased because of the financial downturn. The impact of the financial crisis on the
airline industry is high and negative. Passengers

SWOT analysis of LOT AIRLINES Essay
World Connect Airlines Distribution Strategy November 2nd to 4th 2011 Hotel Fairmont – Raffles
Singapore Program May 25th 2011 Supported by: www.apg–ga.com Held in: The Network for
Airline Services Dear Airline Commercial Executives, We invite you to attend the 2011 APG
WORLD CONNECT conference, as our guests, to be held this year in Singapore, November 2nd to
4th at the famous Fairmont/Raffles Hotel. This year's gathering will be geared to you, our clientele,
and focus on "Developing a Practical Distribution Strategy". Please see the attached proposed
agenda. We anticipate welcoming more than 70 "C" level Commercial and Distribution participants
from client airlines headquartered in Asia and around the ... Show more content on Helpwriting.net
...
3:30pm – 4pm Coffee Break 4pm – 5:30pm session 3 THE APG GA SOLUTIONS INTERNET >
Pierre ALZON* – SNCF.COM Introduction: > Jim FOSTER COO APG Global Associates Airline
Distribution Strategy CREDIT CARDS > Ralph KAISER* – CEO – UATP

The Changeable Nature of the Air Transport Market Essay
The Changeable Nature of the Air Transport Market
Introduction:
Throughout it's history, the air transport industry has frequently demonstrated adjustment to the
current demands and economical circumstances of the market through increased fuel prices,
multiple recessions and an increase in ASK's and RSK's (ASK = 1 seat flown 1km and RSK = 1
revenue paying customer flown 1km). This informal report will seek to outline some examples of
how the industry has adapted both in the cargo and passenger markets. These two broad markets
will be expanded into some significant subsections and, using recent examples, I will seek to
demonstrate how they adapt. Appendix A is a table displaying the areas that will be covered.
Passenger Transport: ... Show more content on Helpwriting.net ...
The idea of a codeshare was to allow multiple companies to sell seats on a flight without them
having to actually fly the route . New codeshares are constantly being created as airlines see
opportunities to increase frequency of flights to certain destinations. Recent codeshares have been
developed between JetBlue and Turkish Airlines , Sri Lankan and Finnair and US Airways and
British Airways .
Charter:
Charter airlines seek to either provide a high–end business experience or a full holiday package to
customers. In recent years charter companies have lost consumers, particularly in the United
Kingdom, as can be seen in Appendix B. However, Thomas Cook and TUI, two of the largest
charter companies, have made some adjustments to try to create more interest. One method they
have employed to restructure their air capacity has been to reassign seats to a variety of sources,
through charter, scheduled and in–house flights as shown in Appendix C.
Cargo Transport:
The next section of this report will focus on how cargo carriers have adapted to move with the ever–
changing air transport industry.
Specialist Cargo:
At night, although passenger travel has been reduced to a minimum, companies such as Cargolux
take to the skies to move large quantities of cargo across the globe. The demand for this kind of
service and the number of FTK's (Freight Tons per Kilometer) has reduced steeply over the past few
years .

Advantages And Disadvantages Of Network Carriers
Network carriers are usually the carriers which have started their business a long time ago or an
airlines that have found a market gap for the Full service airline. Network carriers as a custom have
a variety of services they offer. Diversification of traveling classes for passengers: First–, Business–,
Economy comfort and Economy classes. Of course pricing of these classes varies as well by the
comfort and frills added to the product. The latest change has been withdrawing almost all the
services to the level of LCCs fares. FSCs also offer freight services, either just using the belly, in
other words, the aircrafts baggage department, or having additional freighter aircrafts, which carry
only cargo on board.
Network carriers have usually a hub airport, where and from where the flights usually start. Going
in circle the route they are assigned to. Most of the short–haul routes will start and end in the hub.
Having a hub linking to other airports, will make the number of available city pairs much greater
than when they are linked directly. Through an hourglass hub flights operate from one region to
points broadly in the opposite direction; and through a hinterland hub, short–haul flights feed
connecting traffic ... Show more content on Helpwriting.net ...
(Hanlon, 2007) Network carriers use various types of aircrafts, depending on the seasonal popularity
of the route, the distance between the destination and the hub and due unvailability of other aircraft
in some cases.

Emirates Airlines
9 –7 1 4 –4 3 2
JANUARY 29, 2014
JUAN ALCÁCER
JOHN CLAYTON
Emirates Airline: Connecting the Unconnected
Introduction
Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large
crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official
program launch of the Boeing 777X, a massive new hit thanks to Emirates' record order of 150 new
planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his
thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied
Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers
from Europe, Asia, ... Show more content on Helpwriting.net ...
As the sunset reflected its dying rays on the aircraft on display, he pushed these thoughts to the back
of his mind and returned to the event at hand.
Aviation in the Middle East
The 1980s aviation market in the Middle East was dominated by Gulf Air, a regional carrier backed
by the states of Bahrain, Oman, Qatar, and the emirate of Abu Dhabi. While several European
carriers serviced the region, the overall market was small and Gulf Air maintained a high market
share. The majority of its flights emanated from its four hub cities to points in the Middle East,
South
Asia, and Europe, primarily on a point–to–point network.
As a non–core city for Gulf Air, Dubai experienced reductions in air service in 1985 that compelled
Dubai's leaders to launch its own airline. Local airline expertise was minimal, so the royal family
commissioned a small team of expatriate airline veterans, helmed by Sir Maurice Flanagan, to
charter the service they named Emirates. Divisional Senior Vice President (SVP) of Corporate
Communications, Marketing & Brand Boutros Boutros remarked, "Locals or expats, management
all had the same outlook and shared mentality, which ultimately helped build a successful and
cohesive executive team."6 Armed with only two planes and $10 million in seed capital provided by
the
Government of Dubai, the airline initially developed a regional focus to connect underserved
markets. Emirates

Case Study: Finnair
Company introduction
Finnair PLC is the flag carrier and the largest airline of Finland and was founded in 1923. It's main
hub and headquarter is in Helsinki, Finland. Finnair and its subsidiaries dominate both domestic and
international air travel markets within Finland. Finnair is part of Oneworld airline Alliance. The
largest shareholder is Finland's government with 55.8 percent of the shares. Finnair's turnover is 2
billion Euros with ongoing growth in 2011 of 10 percent. Finnair has 7 million passengers per year
and Skytrax has ranked it as a 4 star airline. Finnair's strategy relies on exploiting sustainable
geographical advantage; providing the shortest route between Europe and Asia via Helsinki.
Finnair had 9,500 employees in 2011. ... Show more content on Helpwriting.net ...
The new CRM integrates past data with customer–centric reports that act as decision support system
and helps to understand sales trends, impact of promotions and pattern usage.
Conclusions
Finnair is organized around the needs of its customers. A key strategic focus for Finnair is customer
satisfaction. Finnair's services is created with customers in mind. In developing its value
proposition, Finnair builds on its efficient and punctual operations. For Finnair to continue to serve
existing customers and to cultivate new ones, Finnair must always be alert to external changes in the
market and to larger trends. A successful service company is one that listens to its customers and to
the marketplace at large.
Finnair should also investment more on CRM tools. They should use information collected from
customers to direct appropriate and personalized messages to them. Directing personalized
messages or promotions to Finnair's customers will make them feel special and will ultimately
increase Finnair's customer

British Airways Valuation
Global Economic
There is increasing confidence that the world economy is enjoying a classic cyclical recovery.
Global economy is on a recovery path aided largely by the quick end to the Iraqi war, which
generated positive outlook among markets and built up business and consumer confidence.
GDP growth rate was 0.2% in the first quarter of 2003 in UK, growth rate for the second and third
quarter went up to 0.6%, pointing to a growth rate of 2.0% end 2003. Unemployment rate has been
decreasing to a rate at 4.7% according to the National Statistics with Inflation falls (September: CPI
now 1.1%, RPI 3.1%) in 2004. UK government increases the interest rate to avoid inflation during
past years. HM–Treasury in November 2003 forecasted the ... Show more content on
Helpwriting.net ...
The company 's other activities include its range of aircraft maintenance, package holiday and
airlines service offerings.
1.2 Competitors
Porters ‘five forces ' competition model
New Entrants
Threat of new entrants
Industry competitors
Suppliers Buyers
Bargaining power Intensity of rivalry Bargaining power of suppliers of buyers
Substitutes Threat of substitutes
Source: Porter (1985)
British Airways PLC (BAY–LN) focuses on international and domestic scheduled and charter air
services for the carriage of passengers, freight and mail. The Group 's is globally allied and holds
code share arrangements agreed with Finnair, Iberia and Cathay Pacific. In an attempt to compete

backwards in order to better control competition.
Analysis of the Airline Industry
In order for a company to be able to compare itself with its rivals in terms of competition intensity
and profitability, the five forces model can be used. This model is consisted of three ‘horizontal '
sources of competition these are the threat of substitutes, the threat of new entries and the
competition among rivals. The other two ‘vertical ' sources of competition are the power of
suppliers

Jet Airways Company : Case Analysis Of Jetblue Airways
Part A: Current Situation 1. Current Performance JetBlue Airways (JBA) commenced 2017
unsatisfactorily, as profits plummeted by 59% in the initial quarter; however, their administration
remained confident that results would recover momentarily. Indeed, JBA recuperated in a substantial
manner in the subsequent quarter, motivated by the promising timing of Easter. Consequently, it
registered dual–digit upsurges in proceeds and earnings the last quarter; furthermore, its perspective
for the remained of the year is sound. (Levine–Weinberg, A., 2017) 2. Strategic Posture: a. Mission:
JetBlue is a prize–winning commercial airline whose mission is "to bring humanity back to air
travel." b. Objectives: JBA's strategic objectives are to reestablish the corporation's economic
health, to continue growth, while sustaining its efficient organizational culture. c. Strategies: The
corporation is a comparatively undersized regional commercial airline contending predominantly on
point–to–point courses; whereas, it has adopted two distinctive strategies, low–price plus
differentiation. Corporate Governance: a. Directors: Robin Hayes–President and Chief Executive
Officer: Mr. Hayes became JetBlue's CEO and a delegate of the BOD in February 2015: formerly
JetBlue's President, in command of the carrier's commercial and operations sections. Before linking
JetBlue, he was British Airways' Executive Vice President for The Americas; throughout the
duration of a practically twenty–year profession

Marimekko's Forest Dwellers: Plagiarism Scandal
PLAGIARISM SCANDAL Marimekko's "Metsänväki" ("Forest Dwellers") print pictures the
Finnish forest. It was designed by Kristina Isola (daughter to Maija Isola, designer of "Unikko"
("Poppy") print) in 2007. In May 2013, Isola was charged with plagiarism. She came clean on her
act of plagiarism and admitted to copying the print from the near–identical Soviet–era painting by
the Ukrainian folk artist Maria Prymachenko. This scandal led to Marimekko's decision to end its
long–standing cooperation with the designer. Only three weeks before the scandal, Finnair unveiled
their long–haul A330 aircraft, which flies from Finnair's Helsinki hub to New York and Asia,
decorated with Marimekko's "Metsänväki" print. In other words, the "Metsänväki" print

Impact Of Globalization On The Airline Industry
Introduction
1 This essay will assess how globalisation has impacted on the airline industry using British
Airways as an example to illustrate this change had on the industry as a whole. This essay will
attempt to show how the airline industry and British Airways in particular coped with thesee change
and how neoliberalism thinking allowed and supported this fundamental change to happen.
Critical analysis of external and internal environment using strategy tools has also been considered.
This essay will outline the fundementals of globalism as well as Neoliberalism, the political
thinking behind it. The research includes a review of academic books, journals, articles and
websites. It also covers the critical account of globalization on British Airways stating its strengths
and weaknesses . The Airline industry is a large and constantly growing industry. It facilitates
economic growth, international investment and world trade and is therefore central to other
industries as well for globalisation. There are various forces which lead to globalisation in airline
industry. Key drivers of change are forces likely to affect the structure of an industry; sector or
market. (1).
2 Globalisation is the process by which the world is becoming increasingly interconnected as a
result of massively increased trade and cultural exchange. Globalisation has increased the
production of goods and services. The biggest companies are no longer national firms but
multinational corporations with

Cathay Pacific Essay
Body
Background information
Cathay Pacific, based in Hong Kong offers scheduled flights for passengers and cargo across 200
destinations in America, Australia, Asia, North America, Europe and Africa using a large fleet of
varying sizes of planes focusing on widebody passenger airplanes, specifically inside the medium
and small requirements set by Boeing. With 146 planes in their aircraft inventory, plus additional
planes through orders, Cathay has made many investments, in order to build up Hong Kong as a
global transport hub. As Cathay is one of the members of the oneworld alliance, they have member
airlines with airberlin, American Airlines, British Airways, Finnair, Iberia, Japan Airlines, LATAM
Airlines, Royal Jordanian, Sri Lankan Airlines, ... Show more content on Helpwriting.net ...
The focus of this was to look at the growth of the market as well and to replace them with newer
generations of aircraft for a more pleasant flight experience for its customers. The replacing planes
would be the A320/1 Neo as well as the Boeing 737 Max. however, Jamie Carter, Manager of
Aircraft Procurement & Trading at Cathay said that they would also look towards other options,
"including aircraft coming off lease".
This is a strategy that in September 2017, Cathay Pacific themselves announced that they would be
delaying the delivery of longer haul aircrafts, and will instead, opt for smaller aircrafts. A HK$31.7
billion order was made for 32 short – haul aircrafts. As well as this, they are downsizing several of
their Airbus planes, going from 26 Airbus A350–1000 planes, to 22 Airbus A350–1000 planes,
ordering smaller A350–900 planes, increasing their inventory from 22 aircrafts to 28. In additional
of ordering smaller planes, Cathay will delay the ordering of five more A350–1000s to 2021, one
year after the expected

Comparison Of Oneworld : Alliances In The International...
Alliances Comparison
Three major airline alliances now exist, bringing together between 15 and 27 airlines to reach over a
thousand destinations scattered all across the globe (Hill, 2014).
Oneworld
Oneworld was the second of the three major alliances to be born, launched two years after its rival
Star Alliance. The founding members were all long–established, well–respected airlines such as
British Airways, American Airlines and Qantas, who were soon joined by two more highly regarded
European carriers, FinnAir and Iberia. LanChile then came on board to provide coverage of Latin
America, followed by Royal Jordanian in 2005, the first Middle Eastern carrier to join any alliance
(Hill, 2014). Other significant airlines that have joined the alliance ever since includes Japan
Airlines and Malaysia Airlines, strengthening the alliance extensive coverage of Asia. Oneworld
aims to forge relationships with "frequent international travelers," particularly from the corporate
and business world, a goal reflected in its HQ location on Park Avenue, NY. It serves just under
1000 destination airports in over 150 countries – substantially fewer than either of its rivals, but
carefully targeted to appeal to its business clientele (oneworld, 2015). Oneworld was the first global
alliance to introduce interline ticketing between member airlines, which means you enjoy smooth
transfers and greater flexibility across the entire network, and offers the widest range of alliance
fares, making it

British Airways Case Study
Organizational Behavior Final Case Analysis:
Done By:
Table of Contents:
1.Introduction.........................................................................................................................3 What
the company does?.....................................................................................................3 How it was
developed historically?......................................................................................3 SWOT
analysis....................................................................................................................4
Strengths..............................................................................................................................4
Weakness.............................................................................................................................5
Opportunities......................................................................................................................6
Threats.................................................................................................................................6 The
Problem........................................................................................................................6 Why is change
... Show more content on Helpwriting.net ...
Mistrust and fear from upper management Employee cognitive dissonance and inability to reconcile
with the company's values.
Opportunities
Terminal 4 expanding number of fleets. Strategic alliances. Provides most direct non–stop flights to
London worldwide.
Threats
Economic crises & Terrorism. Competitors (Lufthansa, Air France, and KLM) Natural disasters e.g.
Iceland Volcano eruption.
Strengths:
Brand name: British Airways had a strong, well–recognized brand name that influenced customers
worldwide greatly. Strong management style: the company was characterized by having a very
strong, influential bureaucratic style. It helped shape most of the company's decisions and proved to
be quite beneficial especially through times of economic and world crises. Motivational training

programs: Colin Marshall developed several training programs with different motivational goals to
help improve and shift the paradigm of the employees from being self–centered and arrogant to
being people–oriented and customer friendly. "Putting People First" introduced concepts of setting
personal goals and taking responsibility for getting what they wanted out of life. "Managing people
first" was originally targeted at middle managers, junior managers and supervisory grades {3}. The
program directed the 4

International Mergers: Etihad Airlines
Executive Summary International mergers have been frustrated for years in the airline business
where there are in excess of 200 national carriers conveying passengers across the world. Bans on
foreign ownership and lingering government control over routes, flights and slots at major airports
prevent international mergers and limit the ability of airlines to enter new markets. The incentive for
mergers is to grow revenue and reduce costs to become even more competitive by reducing fares.
This frustration has to a certain extent been overcome by super–alliances between national carriers
operating out of international 'hubs' like Amsterdam, Buenos Aires, Chicago, Copenhagen, Hong
Kong, London, Paris, Rome and Tokyo. Major airlines have grouped together with names like One
World, Star, Delta and KLM/NW to sell tickets to a wider range of destinations without flying to
more. They also draw on the 'spokes' of each member airline's associated companies operating out
of other airports in the member's country to the hub. Partners in an alliance sell each other's flights,
and even book blocks of seats on each other's aircraft. Etihad Airlines Many airline alliances share
codes so that customers do not readily know which member company undertakes the transportation.
One such alliance is Opodo, which was created by Aer Lingus, Air France, Alitalia, Austrian
Airlines, British Airways, Finnair, Iberia, KLM and Lufthansa. Booking is by the alliance's web site
www.opodo.com. It

Transportation Security Administration
Transportation Security Administration has important top class advanced imaging and selecting To
check a passenger's ful body to hide the full scanners that include technology (AITs) Weapons,
explosives, and other contraband system detacted. AITs mainly the threat of terrorism acts By an
IED downing for a commercial airliner to prevent dedicated (Improvised Explosive Devices Device)
smuggled on board by a passenger. The cost of this technology will reach $ 1.2 billion per Year by
2013 to 2014. System prepared for the traveler AITs preliminary cost–benefit analysis Screening at
U.S amd Canadian airport working this time. In this section, sevice frequent–flyer programs are
more and more travelers have different prices as own country to the point to where the above is free.
And Or discounted tickets for in service of customer Recently, airlines have expanded the number of
increase fees on routes schedules. For the transport of goods and other services charge for air travel
and provide Execllent services for passenger. Threat to homeland security needs assessment and
cost– benefit Programs , and supported by the Department of Homeland Security In particular, force
, government , industry, and many examples ( social is made by U.S. National Research Council
After a 15 –month study period , the main recommendations DHS , and Their main conclusion was:
" The committee did not find any DHS risk analysis Buy DHS capabilities are sufficient to support
the judgment and

Qantas Swot Analysis Essay
SWOT Analysis
Strength
Improving Margins: As economic showing a significant progress, Qantas margins are also
improving.
Diversified Business :
Qantas range of subsidiary business operates in different sector but all of them supporting airlines
industry's activity, such as catering, baggage handling and engineer. This also helped them to control
supplier and aircraft maintenance cost.
Oneworld Alliance
Oneworld Alliance is a management company founded by Qantas, American Airlines, British
Airways, Canadian Airlines and Cathay Pacific. Purpose of this centralized management company is
to helping each other with non‐core business activity such as marketing, engineering/maintenance,
and online ticketing to reduce cost thus give ... Show more content on Helpwriting.net ...
Entering New Markets of low‐budget airlines with potential huge customer.
Introduction of A380 :
The world's biggest jumbo jet is an attraction of its own. It offers an ultimate comfort for passenger
especially during long haul flight. Airbus A380 still excited people and plenty of customer chose
Qantas for an experience of flying in world's largest, luxurious and technologically advanced
aircraft.
Threat
Consolidation in Airline Industry
Long haul route between Australia and United States is Qantas' second‐most important international
market. It's now come under threat since the merger between United Airlines and Continental to
form world's largest airline. United Airlines‐Continental now aiming Australia market,
Volatility in Fuel Prices
Oil price instability in 2008 resulted in sky rocketed airline tickets. Together with global economic
crisis, airlines were in the next in line of collapsed list. Qantas survived by slashed numbers of its
employee, but numerous worlds' major airlines were not so lucky.

Shrinking Aviation Industry
Aviation industry got hit real hard as a result of global financial crisis. Nov '08 IATA' traffic data
showed a 4.6% drop in international passenger traffic and 13.5% drop in international cargo and
stated that the worldwide aviation industry "shrinking by all measures". During this hard time,
Qantas made a

American Airlines Case Study
In 1946, American Airlines established its maintenance and engineering bases in Tulsa, Oklahoma.
In 1953, American Airlines pioneered nonstop transcontinental service across the across the U.S.
with the Douglas DC–7. During 1957, American opens the world's first special facility for flight
attendant training, the American Airlines Stewardess College, in Dallas/Fort Worth. During January
1959, American Airlines introduces the Lockheed Electra, which is the first U.S.–designed
turboprop plane. On December 3, 1964, American Airlines hires Dave Harris, the first African–
American pilot for a commercial plane. In January 1970, American Airlines merged with Trans
Caribbean Airways, gaining Caribbean routes. In 1974, American Airlines released their one–step
automated check–in system, greatly increasing efficiency within the company for checking
passengers in and getting them on to the correct planes. Then in 1975, American Airlines began
marketing SABRE (Semi–Automatic Business Research Environment), which is a computer
reservation system that was developed to automate the way American Airlines booked their
reservations to traveling agencies in the U.S. After this, in 1979, American Airlines relocated their
headquarters from New York City to Dallas/Fort Worth Texas, where it still resides today. On May
1st, 1981, American Airlines introduces AAdvantage®, the first airline loyalty program. On August
1st, 1983, America Airline West commences operations in Tempe, Arizona.

Sustainable Aviation
Sustainable Aviation
Critically evaluate the research that maintains 'efforts to achieve a more sustainable aviation
industry represent nothing more than simple tokenism'.
This essay will evaluate the different approaches by airlines which show they are carrying out
various procedures to show that airlines approach to sustainability is not a simple 'tokenism',
sustainable aviation is a reality; this essay will look into these factors and demonstrate the different
strategies which the aviation industry are putting in place to be a more sustainable industry.
The Brundtland Report (1987) identifies sustainability as 5 different things; Holistic planning, one
should have a right to be involved in any planning; Ecological processes ... Show more content on
Helpwriting.net ...
Furthermore, the Airbus A380, when it was initially allowed to be landed at Gatwick, Patel, S.
(2010) stated the CEO of Gatwick commented that the Airbus A380 was an up to date aircraft which
used less fuel per passenger than recent aircrafts. Due to Airbuses positive environmental initiations
with their aircrafts, in 2010, according to Heathrow Skyport (2010) Hawaiian Airlines increased its
Airbus orders for the A330 and the A350; the A330 as it specially boasts of producing low
emissions and noise. There are various visible developments being made by various companies such
as Airbus and Boeing which are working towards creating more environmentally friendly aircrafts.
In addition, according to Heathrow Skyport (2011), in July 2011 Finnair operated the first longest
commercial biofuel flight in the world, from Amsterdam to Helsinki. Finnair used fuel which was
made from recycled vegetable oil which was a mixture of 50% biofuel and 50% ordinary aviation
fuel; this cuts down emissions by 50%. Also, BA (2003:333) indicates that a lot has been done on
their behalf to reduce emissions, one of their changes being the

American Airlines : The United States
American Airlines Abdullah Alshawaf 21st of October, 2015 Middle Tennessee State University
Introduction Since the enormous breakthrough of aviation, early in the 20th century, commercial
airlines have been playing the most part of our sky. One of the oldest, successful, and known airlines
is the American Airlines. Today, this airline carries more fleet than any other airline in the entire
world, which makes it solidly one of the biggest names in the aviation industry. History One day, in
April of 1926, a young pilot called Charles Lindbergh flew mail in a DH–4 biplane from Chicago to
St. Louis. At that same day, Charles and two other pilots flew mail back to Chicago. By then,
Charles was the pilot for a U.S. mail company called Robertson Aircraft Corporation based on
Missouri. This company was the very first root to American Airlines. Robertson Aircraft
Corporation kept hiring young pilots until eventually, in 1934, this company became the known
American Airlines. Also, at that same period of time, American Airlines were the first commercial
company to put the Douglas DC–3 on commercial service. In 1936, American Airlines were the
number one airline for domestic flight. By February of 1937, American Airlines had their one
millionth customer (American Airlines History). Moreover, World War II had made an impact into
the American Airlines. This impact had caused the American Airlines president to change.
Moreover, during that same time, almost half of the

British Airways
School of Management and Economics
Business Administration (FE3101/IB3101)
FE3101:1/IB3101:1
Basic Organization Theories Module
Paper – Fall 2009
Structural Perspective: British Airways
André Costa Choi Sin Man Jiyun Baek
0
1 – Introduction In different working fields, companies face the pressure of globalization, and
they must find new ways to overcome this challenge. The following example, introduces the case of
British Airways, which needs to deal with the globalization issue trying to reduce the operational
costs, increase profits and provide suitable services to customers. According to British Airways
annual report from 2008/2009, the airline carried more than 33 million passengers. It earned nearly
￡9 billion in revenue, a ... Show more content on Helpwriting.net ...
The structural perspective aims to defeat lack of activity periods, doubts and dissatisfaction of
employees about their role in works and companies in order to make organizations achieve short and
long–run goals and results, increases their efficiency and maximize performance through
specialization and division of labor and suitable forms of coordination, control and working best
ways. Overall, the structure frame is the key element for profitable and sustainable organizations.
Organizations works best when rationality prevails and they are ready to anticipate and deal with
environment issues and other uncertainty problems. As mentioned, the main goal is create
coordinate, balance and efficiency organizations which can thrive for many profitable years.
Therefore, structure will work as a "blueprint" (Bolman and Deal, 2008) inside organizations. First
of all, it is not possible to take one structure as ideal, whereas the structures are different from
organization to organization, because each one has their own identity and strategy. Today, all of
them face pressures of globalization, competition and other environment pressures outside and
inside the organizations, therefore, organizations cross times where they have to "rethink" and

reconsider new approach, perhaps through restructuring. These restructuring pressures, conducted
by elements of the company environment should be considered as a main source of reaction to fight
the

ITC: Imperial Tobacco Company Of India Limited
[pic] ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of
India Limited'. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the
centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926,
by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road)
Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than
one. It was to mark the beginning of a long and eventful journey into India's future. The Company's
headquarter building, 'Virginia House', which came up on that plot of land two years later, would go
on to become one of Kolkata's most venerated landmarks. The Company's ... Show more content on
Helpwriting.net ...
With its wide range of invaluable brands, it has a leadership position in every segment of the
market. It's highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake,
Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. The Company has been able to
build on its leadership position because of its single minded focus on value creation for the
consumer through significant investments in product design, innovation, manufacturing technology,
quality, marketing and distribution. All initiatives are therefore worked upon with the intent to
fortify market standing in the long term. This in turns aids in designing products which are
contemporary and relevant to the changing attitudes and evolving socio economic profile of the
country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of
international competitiveness is reflected in its initiatives in the overseas markets. In the extremely
competitive US market, ITC offers high–quality, value–priced cigarettes and Roll–your–own
solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes
of its brands ITC's cigarettes are produced in its state–of–the–art factories at Bengaluru, Munger,
Saharanpur and Kolkata. These factories are known for their high levels of quality, contemporary
technology and work environment. FOOD PRODUCTS: ITC made its entry into the

Airline and Virgin Atlantic Airways
1. Compare and contrast Virgin Atlantic Airway 's strategic development with any other (non–
virgin) airline. According to (1980), firms are under great pressure to have modern plans to be
competitive and should have adequate capability to achieve their target market share. Virgin Atlantic
Airways is among the most successful business ventures of the Virgin empire owned by Richard
Branson. Its strategic development is rooted on the need to surpass competitors while balancing
financial resources, increased revenue and maximum productivity. As stated, Virgin Atlantic
Airways is a cut–price airline that based its success in serving the lucrative traveler segment of the
North Atlantic market by providing outstanding and novel customer ... Show more content on
Helpwriting.net ...
In contrast, the British Airways considered Virgin Atlantic Airways as its major competitor. Due to
the deregulation of the European Airline, many airlines have been able to cope with the changes and
make a strategic move of entering in this travel industry. One of the industries that open its market
to the airline industry is the British Airways (BA). British Airways is regarded as one of the UK's
largest international scheduled airline. It is known for being such because of the strategies imposed
by the management of the airline industry. One of the strategies utilized by British Airways is its
ability to efficiently promote its brand names all over the market place. This strategic promotion has
made the airline industry to continuously be known locally and internationally when it comes to
travel satisfaction and convenience. Another strategy that can be attributed to British Airways as a
whole is its ability to value their customers. Herein, the company has been able to follow other
airline industry to cut their service cost while providing excellent service to their target market.
Lastly, the ability to strategically align modern technology and it business strategy is the most
important strategy that can be attached to BA. British Airways has competently position its place to
be known in both cargo flights industries and passenger flight industries not only in the European
community but also

Swot and Pestel Analysis of an Organisation of Your...
HAMILTON COLLEGE LONDON
Association of Business Practitioners (ABP)
Assignment
In
Strategic Management & Business Planning (SMBP) Assignment
Assignment Topic: SWOT and PESTEL Analysis of an organisation of your choice.
Submitted by: Jon Jon Villanueva 18786/PGD/110786
Submitted to: Mr. Fayyaz Alam Instructor
Submission date 17th of June 2011
Table of Contents Table of Contents ................................................................................ 1
Executive Summary ............................................................................ 2
Introduction ....................................................................................... 3
Companys Overview ... Show more content on Helpwriting.net ...
In 1924, this was the time that AT&T merged with four fledgling British Airlines to form
Imperial Airways Limited. (Curtis, et al. 2003) In 1935, It was formed and privatised owned British
Airways limited which few small air transport companies started flights and been merged. In 1939,
Imperial Airways and British Airways were handled by the British government to form as British
Overseas Airways Corporation (BOAC).
In 1950's BOAC first introduced a direct flight from United Kingdom to Johannesburg, South
Africa. In 1958, BOAC introduced a first transatlantic transport service, using two airplanes named
Comet simultaneously flying between London and New York. In 1960's, other different British
transport airlines started competing and having the same services as British Airways do. In 1970's,
BOAC and British European Airways (BEA) joined forces to provide more route service to the
customers. In 1974, BOAC and BEA merged to form British Airways. In February 1987, British
Airways was privatised and many people have bought the shares for investment. In February 1999,
because of the success, BA made an Oneworld® alliance and maximises the connection to airline
companies around the world. These are Aer Lingus, American Airlines, Cathay Pacific, Finnair,
Iberia, and Lan Chile. (Curtis, et al. 2003)

Company's Overview
This Strategy and objectives

Qantas strategies Analysis
Criterion
Maximum Mark
Your mark
Research and analysis of company information
5.0
4.0
Considerations of constraints impacting organisational strategy
5.0
3.75
Application of relevant theories of strategy
5.0
3.75
Development of argument and applied critical thought
5.0
4.0
Written communication & referencing
5.0
3.25
Total marks
/25
18.75
EXECUTIVE SUMMARY
The report has discussesd and appliesd theoretical concepts and principles of strategic management
into analyzing the environment context where to Qantas Airways Limited operates.
It shows that, Qantas has a long history and sustainable development but needs to evolve in the
global world. ization context, the company has to continue ... Show more content on Helpwriting.net
...

In 2012, Qantas carries a 44.6% shares of the Australian domestic market and 18% of all passengers
travelling in and out of Australia while the respective market segments for Jetstar are 20,7% and
8%. The chart below compares the top 10 international airlines.
Figure 1: Top 10 international airlines in Australia
(Source: ANNA– Airlines Network News and Analysis, 2010) 

2.2. Resources and capabilities
– Tangible resources: Establisheding in 1920, Qantas Group has grown gradually and remain one of
the largest and strongest in Australian airways industry. During the last 5 recently years, Qantas has
steadily expanded its operations by increasing number of aircrafts, passengers, employees and
destinations all over the world. Its development can be demonstrated as data below:
Figure 2: Qantas's resources from 2008–2012  (Adopted from Qantas data book 2012, see
Appendix)
Qantas's total asset increased from $19.7 billion in 2008 to $21.1 billion in 2012. More than half of
its assets are from property, plant and equipment which book value at $14.13m at the end of
FY2012. Intangible assets values at $610,000. 
At the end of FY2012, the corporation had a cash balance of $3.4 billion, and 308 aircrafts from
three main suppliers Airbus, Boeing and Bombardiers. The Group has 12 Airbus A380, 30 Airbus
A330, 60 Boeing B737, 36 Boeing B747 and 46 Bombardiers. 
– Intangible resources:
Qantas has a strong reputation for long history

Airways Swot Analysis Essay
Contents
SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing
our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6
SWOT Analysis
Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up
entirely of Airbus A320–200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost
carrier in Singapore– Is recognized as the low cost leader 5. Operates in 13 countries & 35
destinations 6. Has tie–up with Hertz car rental | 1. Lack of free food / drinks 2. Service Standards
seen as 2nd rate 3. Airplanes are not as comfortable as 1st rate airlines 4. Booking arrangements not
as ... Show more content on Helpwriting.net ...
We will also be building our own pilot training centre, to recruit and train pilot trainees. By taking
younger pilots we can afford to pay them lower than our current experienced pilots. We will also be
setting up our own Aircraft maintenance division, as our aircraft numbers increase; it will be more
profitable to have an in–house maintenance division, rather than outsourcing it.
Taking Advantage of Opportunities
The Asean "Open Skies" agreement to be implemented by 2015 will allow us to increase the
frequency and locations we fly to within Asean, we are well poised for these increases with the
purchase of 48 new aircraft.
Looking out for Threats
The greatest cost for us is aviation fuel, in order to control this cost we will be trialing biofuel and
allow our customers to purchase carbon credits similar to Continental Airlines. Needless to say we
will be keeping a close eye on our competitors and match their pricing and destinations. We will
also be working closely with our upcoming sister airline Scoot to ensure that our promotions do not
clash, but rather complement each other with Transfer tie–ups and other promotions.
References
1. Wikipedia, Tiger Airways – http:// en.wikipedia.org/wiki/Tiger_Airways 2. Tiger Airways Annual
report 2011 – www.tigerairways.com/news/Annual_Report_2011.pdf 3. AirAsia

Swot Analysis Of Malaysian Airlines

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