2. 
Easier for small businesses to go global
compared to larger ones.

Small businesses can more easily seize
opportunities.

Small companies can usually change
faster than large companies.

3. 
Going global offers a much larger target
market to the small business than
otherwise.

4. › Sales potential for the target market is high.
› Estimated production costs are lower at
home.
› Product adaptability requirements are not
needed or are simple.

5. › Import and export restrictions are favorable
› Raw materials are less costly at home
› Firm has limited financial resources

6. 
Involves providing only management
skills; the production facilities are owned
by others

With contract marketing, the product
can be made in a foreign country for less
money and sold in the same country
and/or exported to other countries.

7. 
A way to increase revenue without
investing more money in plant and
equipment.

Beneficial when labor relations are
difficult or there are problems getting
supplies and getting government
cooperation

8. 1.
Is there a profitable market in which our
firm has the potential to be successful
over the long run?
2.
Do we have and are willing to commit
adequate resources of
time, people, and capital to global
campaign?
3.
Are we considering going global for the
right reasons?

9. 1.
Do we understand the cultural
differences, history, economics, value
systems, opportunities, and risks
2.
Is there a viable exit strategy for our
company if conditions change or the
new venture is not successful?
3.
Can we afford not to go global?

10. 
Singapore

The financial and technological hub of
Southeast Asia, Singapore has translated its
highly advanced economy featuring percapita income of $59,710 to the third
strongest economy in the world. It relies
mostly on the exports of electronic and
technology products and
pharmaceuticals, as well as on a solid
financial sector.

11. 
13. Australia

This is a country rich with natural
resources, like coal, iron ore, gold,
uranium and natural gas. Australia is a
leading exporter of food and energy
products. Its per-capita income is
$40,847.