2. HISTORY
In 1837, two brothers, Joseph and Edward
started tetley tea in UK.
In the 1880s they began to sell tea to the
USA.
3. COMING TO PAKISTAN
In Pakistan tea is consumed in a totally
different manner as compared to the UK
market.
flavored tea doesn’t strike into Pakistani
culture, such as
Orange tea
Strawberry tea
4. KEY TO SUCCESS FOR ANY BARND
The key to success for any brand is based
upon three important factors:
Differentiation
Doing something with an Impact
Creating publicity
5. CAUSES OF FAILURE
Not doing an analysis of the market to
identify what could have been applicable,
Failure to do a SWOT analysis,
6. CONT’D
Not creating a brand identity,
Not talking about their heritage and strong
presence since 1837 which is something to
own.
