18. Learn
• Aggregation of news and
original content
• Focused on four issues -
Healthcare, Security,
Environment, and
Education
19. Learn
• Aggregation of news and
original content
• Focused on four issues -
Healthcare, Security,
Environment, and
Education
20.
21. Play
• Designed to
appeal to people
looking for fun
• Relatively little
time investment
22. Play
• Designed to
appeal to people
looking for fun
• Relatively little
time investment
www.campaigngame.us
23. Talk
• Focus is on creating
discussion
• Provides central place
for people to talk
• Allows for people to
coordinate events
24. Talk
• Focus is on creating
discussion
• Provides central place
for people to talk
• Allows for people to
coordinate events
25. What is an Alternate Reality Game?
• An immersive series of events that attempt to
provide a convincing fictional alternate reality
for consumption by the players
• Interactive authoring
• Uses multiple media to propel story
Nate\nJournalist and political advisor in the 20th century. Coined the phrase “Manufacture of Consent” as a result of his observations - that the people in power manipulate the citizens to get them to support their decisions.\nPeople are moved by desire as much as they are moved by rationality\nSpectacle - Problem of the informed man - we reject this.\n
Nate\nPOLITICS HASN’T CAPITALIZED ON DESIRE, ESP. ON THE LEFT\nManufacture of discussion- POLITICS NEEDS TO BE SEXY TO HELP DEMOCRATIC PROCESS\n
Nate\nSocial marketing principle - market segmentation\nEverything is designed to catch different target markets\nBased primarily upon willingness to engage in project\nOriginal campaign covers approximately a year. New elements would be introduced after this to extend it.\nREAL WORLD EVENTS MANNIFESTATION OF MANUFACTURE OF DISCUSSION, WHERE PEOPLE WILL MEET TOGETHER\nQuestions?\n
Jed\nSocial marketing - six stages of interest - Precontemplation → Contemplation → Preparation → Action → Maintenance → Termination\nWhere do the ads go? Print publications, billboards, posters, etc.\nSource images - chosen to peak interest when combined with the textual elements\nTextual elements - Have you had your democracy today? Find out more... Restart America. Catchphrase for poster.\n
Jed\n
Jed\n
Jed\n
Jed\n\nQuestions?\n
Nate\nLevels of engagement = market segments\nEntrance of our website is simple, our website begins with questions:\nlife is passing you by.\n\nWhen was the last time you felt involved?\nWhen was the last time you felt informed?\nWhen was the last time you felt that you had a voice?\nWhen was the last time politics was fun?\nHave you had your democracy today?\n\nRestart America.\n
Jed\nLevel of engagement = interested in ads, not necessarily in concept.\n
Jed\n
Jed\nArticles are tagged so they can be sorted multiple ways.\nNews portal level of engagement = serious news consumers\n
Nate\nLevel of engagement = casual.\nGames relate to discussion or politics but also more; they can be satirical or serious. Fun way to engage with political thought.\n
Nate\nLevel of engagement = serious or interaction oriented.\nBoards, chats, etc.\nHope is people will interact to discuss contemporary events and even plan own meetings.\n\nQuestions?\n
Nate\nGame takes players through a “rabbit hole” into an alternate world.\nThe following elements are unique because they provided new ways of approaching communication with the players.\n
Nate\n\nExample of ARG story line in progress. Let’s you feel what an ARG is like (although it is rather commercial). Go Mountain Dew!\n
Jed\nHalo 3’s ARG, ilovebees, featured an event where players had to respond to phone calls at public phone booths across the country in order to trigger the next event in the game. Builds community, involves agency.\n
Jed\nPerplex City game cards - Perplex City started in 2005.\nCalled “Billion to One,” this card was number 256 (of 256) and is only one of three unsolved cards. The text says “Find Me.” All players know is that his name is Satoshi and the picture was taken in Alsace, France. The other two unsolved cards focus on the Reimann Hypothesis (one of the million dollar Millenium mathematics prizes) and other a cypher so complicated people are still designing computer algorithms to solve it.\n
Jed\n60000 users went online found glyphs put in code got fragments assembled video put online propelled story (disappointed Lost people because it didn’t answer much relevant to the show)\n
Jed\nOverview of the story line.\n\nRule by celebrity - manufacture of consent in disguise because it is really run by mass media\n
Nate/Jed\nSophia Renault is investigating the disappearance of her friend who was involved in the celebrocracy conspiracy. She uses the players to find information about it and her friend (who left clues online) and propel the story. \n\nQuestions?\n
Nate\n
Nate\n\nHere’s what we plan to do next semester\nWhat do you think?\n
