Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Whats your price
1. SA’s Pop stat of 50, 586 767
+2% growth per year
Youth Unemployment
(15-24) 48.2%
Lifestyle costs
-Education
-Food (R95,183 per yr average
household spend in SA)
Key Agriculture challenges
-Land Reform
-Drought
Challenges facing SA
2. Background WYP
WYP was created out of a
Hackathon / trade
transparency initiative
sponsored by the DFID &
RLabs
5. 29mil Mobile users in SA
8.5mil internet users
9.3mil Mxit users
There are many Price checking apps on the
market(android & non featured)
• Social Responsibility/Enterprise/Educational
• Few downloadable content/social sharing
What is our unique offering? MVP revisited
Added BOOsters
Why WYP is not cant just be
price checking device
(viability)
7. Perceived Competitors
Long-term Revenue streams
Feasibility
B2B B2C C2B C2C
Desirability
Making app attractive and
user friendly across all
platforms
“An interdependent, New Market!”
8. Mobile App Website
Mxit Whatsyourprice.co.za
Clear calls to actions
Team Mascot
Comment on pricing within specified
parameters Food/Fashion/Tech/Airtime
Access Mula to purchase special deals
within listed categories
Responsible trade of goods
(*imei/serial no)
Bigger saves on group purchases (*Tag
friends into deals)
Listed as a local Buyer/Seller(*better
terms)
Educational feature video content
explaining complicated interest terms
A budgeting tool to work out Interest
paid
Gameification, reward buttons for
tracking purchases
Social Sharing
Educational content
Allowing user to make informed
decisions on spending(*unsecured debt)
Enhanced logo design & mascot
Social sharing
*Facebook ,Twitter, Google+
Updates on industry related events &
other social enterprises
Groupon purchases for Deals
Google Adwords/Analytics SEM SEO
Infographic tool to illustrate spending
patterns over a period
Iterations
9. Payoffs for the User
Payoffs for WYP
Payoffs for Business sector
Payoffs for the Environment
Value added through
WYP
Editor's Notes
Problem case scenarioWhat are we prepared to do? Agriculture is an important resource for an emerging economy(SA imports Maize &Wheat)Half of maize is used for animal feed and 70% of that feed is used for poultry
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