Programmatic buying is no longer just for direct response campaigns. It's for brand campaigns, too. It's helping brands realize the ultimate promise of advertising in the digital age: to efficiently and effectively run highly relevant, creative, responsive and measurable campaigns, at scale. Brands are getting started with programmatic buying by investing in data and technology while also empowering their teams to leverage these investments. To make the most of programmatic buying, read about, test and operationalize the five key steps for programmatic success. Brand love is close at hand.