Keyword Research Best
Account Optimized by Certified Professional
How to Research Keywords
Google Adwords Keyword Planner has
an ability to extract the relevant
keyword to your web page.
Just Add your keyword and it will
suggest you some more relevant
keywords. You can pick from the list of
Keywords from Your Competitors
Just add the url of your competitors’
Google will suggest you the keywords.
This will not be the exact data but you
will get the idea.
Become the Perfectionist
Keyword research is not a doodle. It’s a
science. Follow these steps while
◦ Check the targeted location
◦ Check the targeted language
◦ Check the timeline
◦ Check device specific volume
◦ Don’t ignore the keywords with ‘0’ search
Now your keyword research is almost
complete (but not completely complete).
Now you have list of potential
keywords with approx monthly search
Add them into your relevant ad
The main research starts after adding
the keywords into ad groups
Let the campaign run for at least for a
week. If daily search volume is high,
then you can run the campaign for 2-3
After running the pilot campaign, you
would have collected the bunch of data
which even the Google’s Keyword
Planner tool couldn’t offer.
Go to Campaign >> Select Ad group >>
You will be in “Keywords” tab >> Select
some keywords >> Click on “Detail” tab
>> Click on “Selected”
Now you have the nectar of the search
queries. This is called “Search Query
Report” or “Search Term Report”.
This is possible if your website has a
good rank over search engine with
your potential keywords
Go to Google webmaster tool
Check keywords there
You can take Google Analytics data to
complete your Keyword research.
Other external tools are not