How can an Employee brand himself in this competitive world?

1. EMPLOYEE BRANDING IN
GLOBAL ORGANIZATIONS
Presented by:
NEHA CHAUHAN
NISHTHA SARAWAT
VIDYA KNOWLEDGE PARK, MEERUT

2. INTRODUCTION
“Best Brains for Best Results”, is the new mantra,
however, retaining these talents is a tedious and
a challenging job too. However, the newest trend
in the market , to retain these niche talents is to
align the employees goals with that of the
organization, so that they consider the
organization as their own and work with all the
zeal and motivation and contribute to the success
of the company.

3. The Brand promise (Philip Kotler) , is the
organizations promise of what the Brand must be
and do for the customers. This promise is kept by the
ambassadors, which alleviate the organization to be
the winner.
In this era, the employment scenario has taken been
reversed and organizations are more focused on the
development of the employees which would
ultimately lead to pave way for organizational
success. The concept of Employee Branding is gaining
much heat in the past few years where the
organization has realized the importance of its
employees and their involvement in writing a success
story and soaring to the heights of opulence.

4. WHY EMPLOYEE BRANDING?
.
 To empower the Employees, in order to retain the
best talents.
To invest effectively in an Employee.
To identify the ways in which any organization can
gain competitive advantage over other firms.
To increase the motivational level of the
employees for better performance of the
organization.

5. BRAND MANTRAS
CTS “ Celebration at work”
ACCENTURE “ Best place for women to work”
LG “ Best employee bonus”
MARUTI “ Collective vacation scheme”
RMST “ People are respected and performance is
nurtured”
GOOGLE INDIA “ Fitness and fun are woven into
Google’s history”
AMERICAN EXPRESS INDIA “ Creating an inspiring
workplace is a top priority”
SAP LABS INDIA “ Sap shows it cares for its
employees”

6. BENEFITS TO THE ORGANIZATION
Employee engagement
Organizational culture
Retention of the Employee
Competitive advantage

7. BENEFITS TO THE EMPLOYEE
Job satisfaction
Recognition
Achieving individuals’ goals
Work life balance

8. EMPLOYEE BRANDING MODEL
Branding (Nothing else beats it)
Competitive Advantage (Does it offer
somethig better than the competition?)
Performance Appraisal (Am i Efficient
Enough?)
Relevance (Does the Job offer me
something?)
Presence (Do you know me?)

9. CONCLUSION
Employee branding is the new twist in this era of
competition. If the organization wants to retain their
best talents, they should focus on their employees and
develop them as their tools of branding and
marketing. The organization should develop programs
which intends at the overall development of the
employee. Before targeting the clients/ customers, the
organization should instill the brand in the minds of
their employees. As the ultimate goal of the Brand is
to attract the segment, so this will be easily done with
the help of the employees. Through the model, we
aim at highlighting various levels which comes to the
mind of the Employee, once they are associated with
the brand.