Learn from lessons learned building a business to help Mothers and parent organizations from Founder Niru Mallavarupu MobileArq is a fundraising and communication platform for parent organizations to raise money and manage all of their activities in one place. MobileArq provides an app for parents that gives them their school at their fingertips!

1. Nirupama Mallavarupu | @mobilearq
HOW I BUILT A SOFTWARE BUSINESS THAT
HELPS MOTHERS LIKE ME
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Founder, MobileArq

2. PAGE 2 | GRACE HOPPER CELEBRATION 2018
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MY STARTUP JOURNEY &
LESSONS LEARNED

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LIFE IN CORPORATE AND
STARTUP WORLD
TRANSARC
NETDYNAMICS
PIONEER APP SERVER
SITEACUITY

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MY STORY

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PARENTAL LOGISTICS
When does the
chess club meet?
Where do I
pay for the
portrait?
Where can I
look up a class
parent?
Get the class list
for arranging a
birthday
When is the
spring break?
Arrange a play date

6. PAGE 6 | GRACE HOPPER CELEBRATION 2018
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7. PAGE 7 | GRACE HOPPER CELEBRATION 2018
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SCHOOL PTA CHALLENGES
Communication
CommunicationFundraising

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AHA MOMENT &
BIRTH OF MOBILEARQ
Website to a Mobile Directory App

9. SCHOOL ADMINISTRATION PORTAL

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IF YOU BUILD IT, WILL
THEY COME?

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LESSONS LEARNED
1. INITIAL PRODUCT – MVP OR EVP?
2. TARGETING YOUR IDEAL CUSTOMER
SEGMENTING THE MARKET
3. DEFINING OUR BUSINESS & REVENUE MODEL
4. OVERCOMING STATUS QUO/INERTIA
5. DELIGHTFUL USER EXPERIENCE
6. LISTENING TO YOUR CUSTOMER
7. DATA ANALYTICS

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CHOOSE THE
FEATURE SET
THAT SOLVES THE
PROBLEM
Lesson #1: INITIAL PRODUCT –
MVP vs EVP*
*EVP: Credits: Rand Fishkin, Moz

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TECHNOLOGY FRAMEWORK FOR
YOUR MVP/EVP
Credits:
HackerNoon

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LESSON #2: SEGMENT THE
MARKET
High Income School Districts
Technology Savvy Moms

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LESSON #3: DEFINING OUR BUSINESS &
REVENUE MODELS
B2C
Vs
B2B2C
FREE
Vs
Fremium
Vs
Paid (SAAS)

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LESSON #4:
OVERCOMING THE
STATUS QUO/INERTIA

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LESSON #5: DELIGHTFUL USER
EXPERIENCE
Credits: Interaction
Design Foundation

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LESSON #6: LISTENING TO YOUR
CUSTOMER

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CUSTOMER SATISFACTION
Online Reviews
Immediate turnaround
Self-Service Tools
Videos
Credits: Fenero.com

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LESSON #7: DATA ANALYTICS
TELLS YOUR STORY

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Building better-connected and better-funded
school communities
Email:
niru@mobilearq.com