Rideshare is growing and autonomous vehicles are coming, but women have concerns around both mobility solutions. Over the years, TEAGUE has been working with multiple clients to design how people would interact with autonomous vehicles. We will share insights and methods for a more inclusive approach to designing the autonomous rideshare experience. Through this talk we hope to encourage more women and underrepresented groups to work on this problem.

1. Jennifer Iudice | TEAGUE
@jeniudice3 @teague1926
T R A V E L W I T H T R U S T :
D E S I G N I N G F O R W O M E N ’ S S A F E T Y
I N A U T O N O M O U S R I D E S H A R E S
#GHC 18

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IMAGEOF DARKALLEY RELATED
Story about relevantcasein recentnews.
Reiteratethe problem it identifies/magnifies

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What does safety
look like in an
autonomous future?

5. #GHC 18
Design Principles

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Usingcamerasand codefor an all-
new sensationof safety.
____
We need to rethink what safety looks
and feels like once a driver is no
longer in the picture.

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Designingfor safe wordsand
discreetexits
____
We will need to design safeand
discreet“exit strategies”for
uncomfortablesituations.

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Contextualizingeverything—for
everyone,foreverytrip.
_____
We should consider different social
contexts for every passengerand
their unique requirements.

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Embracingtransparencyinthe age
of autonomy.
____
Transparencyand candor around
data will set brands apart from the
competition.

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13. Thank you!