SlideShare a Scribd company logo

#The bigfightonsix report

•Download as PPTX, PDF•
•
N
niraj_n_jain

The document discusses a social media campaign conducted by Sony SIX for the boxing match between Floyd Mayweather and Manny Pacquiao. The objectives were to broadcast the fight live and engage people on social media using the hashtag #TheBigFightOnSIX. The campaign saw high interactions, with over 300 tweets and 2,377 social interactions generated. The hashtag trended in Mumbai and Bangalore. The fight received a large audience and positive fan feedback, demonstrating the success of broadcasting a major sporting event live.

Marketing
1 of 20
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create #TheBigFightOnSIX Analysis Report
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Objective • To telecast the LIVE boxing bout between Floyd Mayweather vs Manny Pacquiao • On fan request we brought them the live telecast of this bout • To get people to interact with us on Social Media #TheBigFightOnSIX
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Challenge •To interact with Boxing fans early in the morning •To conduct such a big event in a short space of time •Ultimately to get the users watch the The Big bout on Sony SIX •To maintain conversations with Celebrities and big sporting personalities
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Solution •To Provide our fans with the worlds biggest sport LIVE on SIX To be the only Indian Sports to broadcast this once in a lifetime event LIVE •On fans special request, bringing them the Biggest Boxing bout of the century
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Teaser Updates Our teaser updates got our fans in split
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Launch We treat buzz phase the most important to generate interactions & engage audience
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Buzz Got the whole India Buzzing on Twitter
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Fight Day Our Interactions we pretty high. Many Celebrities too joined in our conversations
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Influencers We also managed to engage in a conversation with many big names on social.
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Trending Our Hashtag #TheBigFightOnSIX trended in Mumbai & Bangalore
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Activity statistics
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Activity statistics
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Insights •The activity received good traction •One of the biggest & best Sporting event aired on Sony SIX •Managed to get a lot of positive engagement • LIVE Tweeting was a huge success •Fans were pouring in with their predictions •The fans loved our responses •Managed to interact with a lot of Celebrities and Sports Personalities •Trended in Mumbai & Bangalore
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Results #TheBigFightOnSIX Buzz: 2nd May Fight Date: 3rd May Timing- 6:30 AM- 11 AM Total Tweets (Original + RTS): 300 Total Impression: 7,245,160 @Mentions + @Interactions + Favourites + Retweets Interactions :2377 Estimated Reach :1,378,606
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create The Big Fight statistics Parameters Statistics Tweets 300 Interactions 2377 RT 1188 Favorites 987 Increase in followers 5237
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Highlights Top Tweets
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Facebook •The official Facebook Page of Manny Pacquiao have liked our post •All our Post were met with an overwhelming response •Fans showed their Love and support For SIX via their positive comments
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create The Big Fight statistics Facebook Parameters Statistics Updates 5 Likes 4151 Comments 216 Shares 464 Reach 4,30,706 Increase in followers 6321
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Learning & Recommendation •Fan Satisfaction: The biggest learning from #TheBigFightOnSIX was the fans were very happy to the see SIX broadcasting LIVE event •Influencers helps promoting the event and help us in gaining more tractions •Managed to interact with the biggest Bollywood stars •Sport personalities and Cricketers also maintained a good interactions •Going forwards we must ensure such huge events are broadcasted live on SIX •Was one of the best covered Sporting event on SIX •#TheBigFightOnSIX was successfully executed on social despite being briefed on a short notice
Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create 20 Thank You

Recommended

Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
 
13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than Facebook13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than FacebookRebecca Wardlow, CDMP
 
Editorial Content Plan (Facebook) - April 2020
Editorial Content Plan (Facebook) - April 2020Editorial Content Plan (Facebook) - April 2020
Editorial Content Plan (Facebook) - April 2020Aldric Tinker Toyad
 
Google Plus Tips, Tricks and Basics 2014
Google Plus Tips, Tricks and Basics 2014Google Plus Tips, Tricks and Basics 2014
Google Plus Tips, Tricks and Basics 2014Michael Bennett
 
NACCE Presentation - Jumping in to Social Media
NACCE Presentation - Jumping in to Social MediaNACCE Presentation - Jumping in to Social Media
NACCE Presentation - Jumping in to Social MediaWorkSmart Integrated Marketing
 
#The bigfightonsix report
#The bigfightonsix report#The bigfightonsix report
#The bigfightonsix reportniraj_n_jain
 
Risks and Rewards of Creating Authentic Content
Risks and Rewards of Creating Authentic ContentRisks and Rewards of Creating Authentic Content
Risks and Rewards of Creating Authentic ContentLoic Jeanjean
 
Using facebook to generate new business new features for 2013 - dean de lis...
Using facebook to generate new business new features for 2013 - dean de lis...Using facebook to generate new business new features for 2013 - dean de lis...
Using facebook to generate new business new features for 2013 - dean de lis...Social Jack
 

Recommended

Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019Link Building In The Hardest Markets & Verticals - outREACH 2019
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
 
13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than Facebook13 reasons Google+ Is Better Than Facebook
13 reasons Google+ Is Better Than FacebookRebecca Wardlow, CDMP
 
Editorial Content Plan (Facebook) - April 2020
Editorial Content Plan (Facebook) - April 2020Editorial Content Plan (Facebook) - April 2020
Editorial Content Plan (Facebook) - April 2020Aldric Tinker Toyad
 
Google Plus Tips, Tricks and Basics 2014
Google Plus Tips, Tricks and Basics 2014Google Plus Tips, Tricks and Basics 2014
Google Plus Tips, Tricks and Basics 2014Michael Bennett
 
NACCE Presentation - Jumping in to Social Media
NACCE Presentation - Jumping in to Social MediaNACCE Presentation - Jumping in to Social Media
NACCE Presentation - Jumping in to Social MediaWorkSmart Integrated Marketing
 
#The bigfightonsix report
#The bigfightonsix report#The bigfightonsix report
#The bigfightonsix reportniraj_n_jain
 
Risks and Rewards of Creating Authentic Content
Risks and Rewards of Creating Authentic ContentRisks and Rewards of Creating Authentic Content
Risks and Rewards of Creating Authentic ContentLoic Jeanjean
 
Using facebook to generate new business new features for 2013 - dean de lis...
Using facebook to generate new business new features for 2013 - dean de lis...Using facebook to generate new business new features for 2013 - dean de lis...
Using facebook to generate new business new features for 2013 - dean de lis...Social Jack
 
Facebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with FacebookFacebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with FacebookSocial Jack
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingShauna Trainor
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingThe Covenant Group
 
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...Social Jack
 
Social Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSOSocial Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSOKadi Prescott
 
Search Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any BudgetSearch Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any BudgetSocial Jack
 
Umsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyUmsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyPerry Drake
 
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013Michelle Stinson Ross
 
Beam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good SpiritsBeam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good SpiritsNetBase Solutions Inc.
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
The Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and CrowdfundingThe Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and CrowdfundingDashBurst
 
10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement Framework10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement FrameworkJohn Lovett
 
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...Social Jack
 
The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)The Brown Noise
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
 
Web Strategy Planning Template
Web Strategy Planning Template Web Strategy Planning Template
Web Strategy Planning Template Bluewire Media
 
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010innovatebyday
 
50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian Edition50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian EditionBlackbaud
 
Got 30 minutes a day? Implement your social media program
Got 30 minutes a day? Implement your social media programGot 30 minutes a day? Implement your social media program
Got 30 minutes a day? Implement your social media programCreative Business Consulting Group
 
Making Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten StrategiesMaking Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten StrategiesAffiliate Summit
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
 

More Related Content

Similar to #The bigfightonsix report

Facebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with FacebookFacebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with FacebookSocial Jack
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingShauna Trainor
 
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...Social Jack
 
Social Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSOSocial Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSOKadi Prescott
 
Search Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any BudgetSearch Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any BudgetSocial Jack
 
Umsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyUmsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyPerry Drake
 
Beam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good SpiritsBeam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good SpiritsNetBase Solutions Inc.
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
The Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and CrowdfundingThe Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and CrowdfundingDashBurst
 
10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement Framework10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement FrameworkJohn Lovett
 
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...Social Jack
 
The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)The Brown Noise
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
 
Web Strategy Planning Template
Web Strategy Planning Template Web Strategy Planning Template
Web Strategy Planning Template Bluewire Media
 
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010innovatebyday
 
50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian Edition50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian EditionBlackbaud
 
Making Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten StrategiesMaking Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten StrategiesAffiliate Summit
 

Similar to #The bigfightonsix report (20)

Facebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with FacebookFacebook for Real Estate: Attracting Buyers and Sellers with Facebook
Facebook for Real Estate: Attracting Buyers and Sellers with Facebook
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
LinkedIn Power Users - How to attract and connect to new business - 2013 - De...
 
Social Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSOSocial Media Basics, Goals and More for AYSO
Social Media Basics, Goals and More for AYSO
 
Search Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any BudgetSearch Engine Marketing: How to Climb to the Top of Google on any Budget
Search Engine Marketing: How to Climb to the Top of Google on any Budget
 
Umsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case studyUmsl super bowl hastag strategy case study
Umsl super bowl hastag strategy case study
 
Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013Twitter Chats for SMX Toronto 2013
Twitter Chats for SMX Toronto 2013
 
Beam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good SpiritsBeam Uses Social Insights To Stay in Good Spirits
Beam Uses Social Insights To Stay in Good Spirits
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media Campaign
 
The Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and CrowdfundingThe Guide to Kickstarter and Crowdfunding
The Guide to Kickstarter and Crowdfunding
 
10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement Framework10 Tips to Building a Social Measurement Framework
10 Tips to Building a Social Measurement Framework
 
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
LinkedIn: 5 Powerful Steps to Boost Your Career for 2014 - Dean DeLisle - Fo...
 
The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)The Brown Noise - Digital Services (2014 Q1)
The Brown Noise - Digital Services (2014 Q1)
 
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
 
Web Strategy Planning Template
Web Strategy Planning Template Web Strategy Planning Template
Web Strategy Planning Template
 
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
 
50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian Edition50 Social Media Tactics for Nonprofits - Canadian Edition
50 Social Media Tactics for Nonprofits - Canadian Edition
 
Got 30 minutes a day? Implement your social media program
Got 30 minutes a day? Implement your social media programGot 30 minutes a day? Implement your social media program
Got 30 minutes a day? Implement your social media program
 
Making Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten StrategiesMaking Social Media Make Money: Ten Strategies
Making Social Media Make Money: Ten Strategies
 

Recently uploaded

Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfJaveed khawaja
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionAmirYakdi
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.Stacey Cost
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdflevuag
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...Stk-Interlining
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
 
The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024Web Trainings Academy
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaPitchPineMedia1
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword researchSearch Engine Marketing - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
 

Recently uploaded (20)

Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf
 
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...The Impact of Technological Advancements on Elastic Webbing Production in Chi...
The Impact of Technological Advancements on Elastic Webbing Production in Chi...
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.Digital Money Maker Club – von Gunnar Kessler digital.
Digital Money Maker Club – von Gunnar Kessler digital.
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Unlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in IndiaUnlocking Success: The Leading SEO Reseller Services in India
Unlocking Success: The Leading SEO Reseller Services in India
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword researchSearch Engine Marketing - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 

#The bigfightonsix report

  • 1. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create #TheBigFightOnSIX Analysis Report
  • 2. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Objective • To telecast the LIVE boxing bout between Floyd Mayweather vs Manny Pacquiao • On fan request we brought them the live telecast of this bout • To get people to interact with us on Social Media #TheBigFightOnSIX
  • 3. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Challenge •To interact with Boxing fans early in the morning •To conduct such a big event in a short space of time •Ultimately to get the users watch the The Big bout on Sony SIX •To maintain conversations with Celebrities and big sporting personalities
  • 4. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Solution •To Provide our fans with the worlds biggest sport LIVE on SIX To be the only Indian Sports to broadcast this once in a lifetime event LIVE •On fans special request, bringing them the Biggest Boxing bout of the century
  • 5. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Teaser Updates Our teaser updates got our fans in split
  • 6. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Launch We treat buzz phase the most important to generate interactions & engage audience
  • 7. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Buzz Got the whole India Buzzing on Twitter
  • 8. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Fight Day Our Interactions we pretty high. Many Celebrities too joined in our conversations
  • 9. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Influencers We also managed to engage in a conversation with many big names on social.
  • 10. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Trending Our Hashtag #TheBigFightOnSIX trended in Mumbai & Bangalore
  • 11. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Activity statistics
  • 12. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Activity statistics
  • 13. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Insights •The activity received good traction •One of the biggest & best Sporting event aired on Sony SIX •Managed to get a lot of positive engagement • LIVE Tweeting was a huge success •Fans were pouring in with their predictions •The fans loved our responses •Managed to interact with a lot of Celebrities and Sports Personalities •Trended in Mumbai & Bangalore
  • 14. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Results #TheBigFightOnSIX Buzz: 2nd May Fight Date: 3rd May Timing- 6:30 AM- 11 AM Total Tweets (Original + RTS): 300 Total Impression: 7,245,160 @Mentions + @Interactions + Favourites + Retweets Interactions :2377 Estimated Reach :1,378,606
  • 15. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create The Big Fight statistics Parameters Statistics Tweets 300 Interactions 2377 RT 1188 Favorites 987 Increase in followers 5237
  • 16. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Highlights Top Tweets
  • 17. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Facebook •The official Facebook Page of Manny Pacquiao have liked our post •All our Post were met with an overwhelming response •Fans showed their Love and support For SIX via their positive comments
  • 18. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create The Big Fight statistics Facebook Parameters Statistics Updates 5 Likes 4151 Comments 216 Shares 464 Reach 4,30,706 Increase in followers 6321
  • 19. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Learning & Recommendation •Fan Satisfaction: The biggest learning from #TheBigFightOnSIX was the fans were very happy to the see SIX broadcasting LIVE event •Influencers helps promoting the event and help us in gaining more tractions •Managed to interact with the biggest Bollywood stars •Sport personalities and Cricketers also maintained a good interactions •Going forwards we must ensure such huge events are broadcasted live on SIX •Was one of the best covered Sporting event on SIX •#TheBigFightOnSIX was successfully executed on social despite being briefed on a short notice
  • 20. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create 20 Thank You