#The bigfightonsix report

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The document discusses a social media campaign conducted by Sony SIX for the boxing match between Floyd Mayweather and Manny Pacquiao. The objectives were to broadcast the fight live and encourage social media interactions. Strategies included teaser updates, engaging influencers and celebrities, and using the hashtag #TheBigFightOnSIX. The campaign was successful in trending the hashtag in two cities and generated over 300 tweets, 2,377 interactions, and a reach of over 1.3 million. Lessons learned include the importance of broadcasting major live sporting events and leveraging influencers to promote events.

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#The bigfightonsix report

2. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Objective • To telecast the LIVE boxing bout between Floyd Mayweather vs Manny Pacquiao • On fan request we brought them the live telecast of this bout • To get people to interact with us on Social Media #TheBigFightOnSIX

3. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Challenge •To interact with Boxing fans early in the morning •To conduct such a big event in a short space of time •Ultimately to get the users watch the The Big bout on Sony SIX •To maintain conversations with Celebrities and big sporting personalities

4. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Solution •To Provide our fans with the worlds biggest sport LIVE on SIX To be the only Indian Sports to broadcast this once in a lifetime event LIVE •On fans special request, bringing them the Biggest Boxing bout of the century

13. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Insights •The activity received good traction •One of the biggest & best Sporting event aired on Sony SIX •Managed to get a lot of positive engagement • LIVE Tweeting was a huge success •Fans were pouring in with their predictions •The fans loved our responses •Managed to interact with a lot of Celebrities and Sports Personalities •Trended in Mumbai & Bangalore

14. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Results #TheBigFightOnSIX Buzz: 2nd May Fight Date: 3rd May Timing- 6:30 AM- 11 AM Total Tweets (Original + RTS): 300 Total Impression: 7,245,160 @Mentions + @Interactions + Favourites + Retweets Interactions :2377 Estimated Reach :1,378,606

17. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Facebook •The official Facebook Page of Manny Pacquiao have liked our post •All our Post were met with an overwhelming response •Fans showed their Love and support For SIX via their positive comments

18. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create The Big Fight statistics Facebook Parameters Statistics Updates 5 Likes 4151 Comments 216 Shares 464 Reach 4,30,706 Increase in followers 6321

19. Connect | Converse | Collaborate | Co-create www.watconsult.com contact@watconsult.com@watconsulttel.: +91 (022) 67099200 Connect | Converse | Collaborate | Co-create Learning & Recommendation •Fan Satisfaction: The biggest learning from #TheBigFightOnSIX was the fans were very happy to the see SIX broadcasting LIVE event •Influencers helps promoting the event and help us in gaining more tractions •Managed to interact with the biggest Bollywood stars •Sport personalities and Cricketers also maintained a good interactions •Going forwards we must ensure such huge events are broadcasted live on SIX •Was one of the best covered Sporting event on SIX •#TheBigFightOnSIX was successfully executed on social despite being briefed on a short notice

#The bigfightonsix report

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